Meet Susie

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Hi Emre,

Before we talk about events, segments, or workflows, I want you to meet Susie.

Susie's Portraithttps://link.userlistmail.com/c/eyJfcmFpbHMiOnsiZGF0YSI6eyJtZXNzYWdlX2lkIjoiMDFhMTIyY2QtNGQ4MC03YzAzLWJjNTEtMzRlOTY5MzRmMzFmIiwidXJsIjoiaHR0cHM6Ly91c2VybGlzdC1wcm9kdWN0aW9uLnMzLmFtYXpvbmF3cy5jb20vZThjMTExMGY3YzhiMmM4NDIyNTU2ZmM0ODJjODM4NWVkNjUzYzlmNGUxNzk2MTMxNTE0YTgzMTg0MGJlNjA4OC5wbmcifSwicHVyIjoidHJhY2tpbmdfY2xpY2sifX0--69a33de9706df7528e932db9d964cf4ac75b614b

Susie is a Head of Growth at Sparkle, a growing SaaS platform for photo editing. She knew behavior-based automation could unlock better onboarding and smarter lifecycle emails — but every time she opened her automation tool, she felt overwhelmed.

Segments ( https://link.userlistmail.com/c/eyJfcmFpbHMiOnsiZGF0YSI6eyJtZXNzYWdlX2lkIjoiMDFhMTIyY2QtNGQ4MC03YzAzLWJjNTEtMzRlOTY5MzRmMzFmIiwidXJsIjoiaHR0cHM6Ly91c2VybGlzdC5jb20vYmxvZy9zYWFzLWVtYWlsLW1hcmtldGluZy1zdHJhdGVnaWVzLyJ9LCJwdXIiOiJ0cmFja2luZ19jbGljayJ9fQ--4a5dee3821504613096ef139a5317a4ab7d5f99b ). Workflows ( https://link.userlistmail.com/c/eyJfcmFpbHMiOnsiZGF0YSI6eyJtZXNzYWdlX2lkIjoiMDFhMTIyY2QtNGQ4MC03YzAzLWJjNTEtMzRlOTY5MzRmMzFmIiwidXJsIjoiaHR0cHM6Ly91c2VybGlzdC5jb20vYmxvZy9idWlsZGluZy1hdXRvbWF0aW9uLXdvcmtmbG93cy8ifSwicHVyIjoidHJhY2tpbmdfY2xpY2sifX0--4e679bae9830744ed05d75e3605f92f98cb03859 ). Triggers ( https://link.userlistmail.com/c/eyJfcmFpbHMiOnsiZGF0YSI6eyJtZXNzYWdlX2lkIjoiMDFhMTIyY2QtNGQ4MC03YzAzLWJjNTEtMzRlOTY5MzRmMzFmIiwidXJsIjoiaHR0cHM6Ly91c2VybGlzdC5jb20vYmxvZy9iZWhhdmlvci1lbWFpbC1jYW1wYWlnbi10cmlnZ2Vycy8ifSwicHVyIjoidHJhY2tpbmdfY2xpY2sifX0--6be8818053a302ba362fd5c926a09efc76e0e1e8 ). Email copy ( https://link.userlistmail.com/c/eyJfcmFpbHMiOnsiZGF0YSI6eyJtZXNzYWdlX2lkIjoiMDFhMTIyY2QtNGQ4MC03YzAzLWJjNTEtMzRlOTY5MzRmMzFmIiwidXJsIjoiaHR0cHM6Ly91c2VybGlzdC5jb20vYmxvZy9hdG9taWMtZW1haWxzLyJ9LCJwdXIiOiJ0cmFja2luZ19jbGljayJ9fQ--8a2e521ccd24f2962a58764e1571754fbc1f7b4a ).

It felt like a big system she was supposed to master all at once.

So she postponed it. Sent a few manual campaigns. Built a simple sequence. Promised herself she’d “set up proper automation later.”

Sound familiar?

Susie doesn’t want more complexity. She wants automation that makes sense — step by step — and a system she can trust.

Over the next few emails, we’ll follow Susie as she takes a clear path: start with product data, build meaningful segments, create workflows, and end up with a beautifully orchestrated email system.

In the next email, Susie starts at the only place that makes everything else easier: her product data.

Regards,
Jane & Benedikt.

P.S. If you’re like Susie and need help, please book your 60-minute roadmapping call ( https://link.userlistmail.com/c/eyJfcmFpbHMiOnsiZGF0YSI6eyJtZXNzYWdlX2lkIjoiMDFhMTIyY2QtNGQ4MC03YzAzLWJjNTEtMzRlOTY5MzRmMzFmIiwidXJsIjoiaHR0cHM6Ly91c2VybGlzdC5jb20vY2FsbHMvcm9hZG1hcHBpbmcvIn0sInB1ciI6InRyYWNraW5nX2NsaWNrIn19--1e92cd701ecfd1a07fb82066fd41075b685de125 ) so that we can help you plan everything.

Accession

nse/userlist/2026-10-09/3745

From

Jane from Userlist · support@userlist.com

Sent

9 October 2026 · 22:00 UTC