How to Spot Content with Global Potential

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Three insights to guide content investment, development and international expansion.

NALIP 2026 (https://insights.parrotanalytics.com/e3t/Ctc/T5+113/c9Wrw04/VWtwd33rdbHwW8KBkfB7_CZ2xW6wcfC_5WHxNmKqPP5m_5PW5BWr2F6lZ3mlW5NQqRs7GSs1WN2gF3-p_0BX5W2LHKDb1kSgXwW3f6-VN74CXx_W3RXzhY8bBVhRW6c5VRy2Hsx15W7xdm1M3MX-FkW4kBL8-6L7Kx7W19QxY27qMpJtW7R7HQD6lkGRXN6CsLwWS8NJmW2d5v8L7rLvj_VPynd19f76c5W8CmjTF51d0D2N70mDxnMTjLFW2jLwcf62K0fHW3d4zBM7Lb38cW7qj8Cf5WvXG6N76fSSrWv9kHN7T5wphGXcZxW11F42P6Prl0-W7dVpH83F22yNW95Zm3_8Gpks3W2NxW6m1nFY-jW7T-fTC3Rq-RxVcnFm74swKkLW4gMX8_4hpyBNW5MF_hY5PDnzsW81XGXG7KnwDxW214_Q54tl6M5W7s8LbS6D6M21W6Th5wm7R3ZClW3xs89v1Gpl-FW2JFdVD7DfSWDf3sMW4804 )

Global audiences are expanding their appetite for international content. Our NALIP 2026 presentation explores how audience demand can help investors and executives assess which stories to back, which markets to prioritize and how to expand a property’s reach.

3 key takeaways:

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Look beyond the home market. Non-U.S. series account for 58.4% of global series demand in 2026 year to date.

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Use existing IP as an audience signal. Literary adaptations from Spain, Portugal and Latin America attract 3× the global demand of series not based on existing IP.

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Build global value through local adaptation. Parrot Analytics attributes $150M+ in global streaming revenue to the Last One Laughing franchise since 2020.

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(https://insights.parrotanalytics.com/e3t/Ctc/T5+113/c9Wrw04/VWtwd33rdbHwW8KBkfB7_CZ2xW6wcfC_5WHxNmKqPP5m_5PW5BWr2F6lZ3mlW5NQqRs7GSs1WN2gF3-p_0BX5W2LHKDb1kSgXwW3f6-VN74CXx_W3RXzhY8bBVhRW6c5VRy2Hsx15W7xdm1M3MX-FkW4kBL8-6L7Kx7W19QxY27qMpJtW7R7HQD6lkGRXN6CsLwWS8NJmW2d5v8L7rLvj_VPynd19f76c5W8CmjTF51d0D2N70mDxnMTjLFW2jLwcf62K0fHW3d4zBM7Lb38cW7qj8Cf5WvXG6N76fSSrWv9kHN7T5wphGXcZxW11F42P6Prl0-W7dVpH83F22yNW95Zm3_8Gpks3W2NxW6m1nFY-jW7T-fTC3Rq-RxVcnFm74swKkLW4gMX8_4hpyBNW5MF_hY5PDnzsW81XGXG7KnwDxW214_Q54tl6M5W7s8LbS6D6M21W6Th5wm7R3ZClW3xs89v1Gpl-FW2JFdVD7DfSWDf3sMW4804 )

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28 October 2026 · 15:00 UTC