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Catch up in 2 minutes: product updates, new content, and the latest from Maze. The latest resources on user research from Maze September 2026 intheloop_wordmark_purple (https://email.maze.co/e3t/Ctc/W6+113/d5BnZp04/VWkvv3216vkJW8zJnCv6V5_jQVZjc4S5VzxMlN6-TN-l3prCCW7Y8-PT6lZ3m5N6k9Y0gcfB5LW65X0_k8kfCYMW5jBYTm2nbXg4W5qP77M17CqCWW1BMhKY240gvRVWWJT62qsRyTW1bpXnw2-CFZCW2n7wHk8LxSyhN2vgsxtHfGFrW1qdFPV3_jgKJW3xfQRh5pyQMgW2VtnpD5prJk7W54353K5R82qjW8VjJYy5x-6TTVBRSTz8_B3tXMSFVs7t-CGDW6rypm879W285W4X-14v8YKsVKW7DSN3z7zkBXRW7GP6xH8wWdspVgj6qJ9b7k_wW4lpxSy2V62cGW8vmXxy6L88MNW7b9wGy9k8m3mW51LJS480rGNQW6JrRp66SjT8lf48f5Cn04 ) Hi Emre, Welcome back to In the Loop. This month, we’re taking a closer look at how the role of research is changing with Maze’s new State of Market Research Report. You’ll also find the latest from Maze, including new features you might have missed and upcoming opportunities to meet the team in person. Ready? Let’s jump in. New: Maze's State of Market Research Report We surveyed 200+ research and insights professionals to get a clearer picture of what market research looks like today. 70% say research requests have increased, while only 24% say their team’s headcount has grown. The report digs into how teams are navigating that growing demand, where AI fits, and what’s shaping research’s influence on business decisions. Read the State of Market Research Report (https://email.maze.co/e3t/Ctc/W6+113/d5BnZp04/VWkvv3216vkJW8zJnCv6V5_jQVZjc4S5VzxMlN6-TN-F3prCCW8wLKSR6lZ3mxW31pvjW9f7DG9W1l00Q4391H-6W2rW_-Z6j_Q74W8BXdnm6HtXxMW8b7HLq2MvF0GW2t4Zr_7-wyf3W3xyqgY84p-fkW8gHqBq4TdFRMV1Jlrh8Zmpm7W6YbHtL3jWc6fW3gy2Yh2jTF8RW5-CDHx26C6M9W4HHfkL12zB-2W90sYh53TrwqNW8qFC7L6SthfcW4Jq3WD6gJGR3W8v970t671ts2W8ZV4hr2kpc_xW82pQdS5RQ5RlN7ywbrdm6nsCW6RpvWY9hrBFhVsZfhq84xf47W4sLrN66z4Fn2W42NY_85MBtZ4W39-KbK7wYwq7N5MqT3Y7wYsFN45x9qqgP4YcW3JbmGP6LD9x5f1K6pGv04 ) What's new and what's next at Maze A quick look at what we've been building and where we're headed. Available now → - AI study builder – study type recommendations: Tell Maze what you want to learn, and it’ll recommend the right research method and carry that context into your study. - Workspace credit allocation: Admins can now allocate panel credits by workspace, track balances, and get alerts when credits run low. - First-click testing: See where participants click first, define successful areas, and review clicks and misclicks in your results. - Improved Clips recording experience: Participants can restore interrupted screen shares mid-study and see clearer upload progress when recordings finish. - Edit multiple choice options in live studies: Fix or rephrase answer options after a study goes live without duplicating the block or splitting your results. Coming soon → - MCP – create studies: Build Maze studies from the AI tools you already use, going from research question to live study without switching tabs. - Stimuli continuity: Keep prototypes or live websites on screen across questions and tasks, so participants answer based on what they see, not what they remember. - Results mapping: Go from raw responses to clear answers with less manual work as Maze brings your results together in one connected view. Explore all new and upcoming Maze updates on our change log (https://email.maze.co/e3t/Ctc/W6+113/d5BnZp04/VWkvv3216vkJW8zJnCv6V5_jQVZjc4S5VzxMlN6-TN-l3prCCW7Y8-PT6lZ3nMW4MFFqq4tXmwCW6wr40J3NHjFhVzMYPw8sBzy-W8Jlhz242sNmBW55-S1s1Z3yfxW2cRGSw7Ff97gVZKxP11lfQ3gW3_wm3J3hrBTTV5v5lB6-3qP4W9lhqNd6nDnx3TQ0ND57GB5MVwQl8V8sfJkgW4q9d0g4Hv0P2W5XTMKP8khQT-W2D_CDM61VY48N7-_9H5yDWXMVDRWJv4cpKs6N2Mcy4jv3DJnW2rtlF47XyT_jW41yCd_3sdl-KN7hm6QJll2RBW3rspqw8vdPrLW9hRz3B3MN94tW1GlBlL421x7LW4H8HLH5CLRQVW81wRKb603MZLf8QV8NF04 ) . Upcoming events + what you missed Here’s what you might have missed—plus, more to add to your calendar. - 🎟️ RSVP - Behind the Data: Maze’s State of Market Research Report: (https://email.maze.co/e3t/Ctc/W6+113/d5BnZp04/VWkvv3216vkJW8zJnCv6V5_jQVZjc4S5VzxMlN6-TN-Y3prCCW95jsWP6lZ3kXW6d-8mY7KRqkcW7r-_Ry2X4DyxW6Z2pdf8HtWGwW8pb5Rf7qPL8kN6QLcBd78Bb4W2zhR2x30s-FSW84Ltzf2dtBb6W82L8Sc3y1NyLW4PcwLJ8Qsc-rW9gLfT55szd6HN4mDy3mgnZWlW1f1F1Q2JBnFvVH-Hd228S8VXW1NWSs-9fGNLKW1j5h9w2mx5R5W7PHc186z7BR-N1gHzHT1n0jzW5FgG5b39-kskW8JvXYq2--XsFW6y6GdX5B7R9wW7-326n5Ng2VyW2mGP2B4HDCw0W7HT5Ms6DYGK0W5cXKF839twqyW33Ry4M1HwZXZV6nD8P1xvvPCW29VGbs7LGnB7W6K8HFS28_wr_W2rJ6-72hlcjmW7C2zm194FXvnf8cXqQg04 ) Join us on October 21 as we dig deeper into the report findings with market research leaders and explore what the data means for research teams. - ✈️ Learners Research Week East: Heading to Research Week East? Find the Maze team in Brooklyn to come say hello and grab some swag. - ✈️ Learners Research Roundtable: Meet the Maze team at Learner's Research Roundtable and come talk research with us in person October 8-9. - Watch the replay - 📽️ Build with us: Launch a research study with Maze AI: (https://email.maze.co/e3t/Ctc/W6+113/d5BnZp04/VWkvv3216vkJW8zJnCv6V5_jQVZjc4S5VzxMlN6-TN-F3prCCW8wLKSR6lZ3njW2l0r9c5lx1DPW52nWW92xS8swW1rtSCT3QHyykW3xKzpm67zNHfW95rxJC6zMdswW93D23p4Kfn1rW3xzMn27MtDtvW3XKZqH7wpGQJW8nZ4Y86nT3nSW2SwyL23v2tLFW66v7K56svnh0W1JVMPM4ybbM5W1767LC1Rp8d0N1h6r1yctggvW7hP99f8sH81DW4Zj11S3jb2rlW8w9cq62V6lVYW2tLJNR44H44RW5cPCsC4KxbbRW7QDfFs7DLGMYW411WG84PkLTSW6tb7lR2jsc4RV7Qtfs9fN1JjW63ysDw9chTfJW23m-sJ1LrPCGW6m3YvW5dY_wqN2LHFYwc9ykkW1RYDb359WdG7f4tFvBg04 ) Follow a researcher through an end-to-end workflow, from building a study with AI to analyzing the results and turning them into insights. The session is built around one real study rather than a traditional product demo. What we're reading Favorites from our team and some light reading for your next coffee break. - How AI helps scale qualitative customer research (https://email.maze.co/e3t/Ctc/W6+113/d5BnZp04/VWkvv3216vkJW8zJnCv6V5_jQVZjc4S5VzxMlN6-TNYT5m_5PW50kH_H6lZ3mVN2JPVD9YNTYwW32-kmf3XKCcLW28j2l24mllcMW8K_97J8Xdtg2W2GnChp2rjJnBW76T0J73_6__MW26Nz-72CFX0wW4hDvBx5fgDzbW8vqbVM6gVtM9W8KrBNp3V5r-BW1SDdsS1Fs2ptW8cG6V54JMt8DW8BTqYm1-HBDyW11jLmW4wxcWvW67JPCF4Cm1wtN7FVkhZdpw3PW3D7-dl66_c31W3pH20h8ynhSgW4P6B5M7Ky6ddW1x7Wtd4DP4KFMXdk9rvLXd1W16gFls5Rclz1W4_df2b4NTsHpW57-8mm6PWW6pW3ZhQsf4HlrQHW8PFmyQ30LBx0W4gWRzq97X_2SW4TSQMP7vzvF1W7Llpbk6fC3dkW2NcKT92SC_L4W19Z_Yy4w-Bp0W7Zr8zK7C5s_jf3Y8WWC04 ) by Harvard Business Review - The 2026 AI sentiment Report: How end users feel about AI agents (https://email.maze.co/e3t/Ctc/W6+113/d5BnZp04/VWkvv3216vkJW8zJnCv6V5_jQVZjc4S5VzxMlN6-TN-Y3prCCW95jsWP6lZ3nQW6snQTz5QJhpWW2FHwm61KMbg0W4C7V_B2HvYqXW3hZ4G222N36jW6hyHCh5MmldVW1V03SH5QQSP-W6VskjL3q2WMBW61BLDQ7dwLtgMCvLMvD1xfBW3cYM759fwwmrW7Bx-mK4704T_N1QQHPCdn4ZhW5sDH4q5VW4kfN4rPrDc4ZW-zW7FZWyD3dy7yfW6LZjqJ7qJT3TW6KG3Gr31t1L8W5MZQLW4XnlncVjBYVG4r6LC6W1xV2-M5v_sqLVRbjh35rP0FWN56zpDLcZMxDW599BLR6C2jn9W5YHjqx6mgSdFW14pGm-474j4SMZScXVdMLrkW5g1kx949mnFtW6lzGph1KnG50W3H3NgR1Gk43MW24vg1b19CRx_f6vHycv04 ) by Intercom - System of learning playbook (https://email.maze.co/e3t/Ctc/W6+113/d5BnZp04/VWkvv3216vkJW8zJnCv6V5_jQVZjc4S5VzxMlN6-TN-Y3prCCW95jsWP6lZ3kRVKLF-g5_2mG4N8P0gR96gs0ZTSvFL2hkjCvW5msR6H67btwhW4dPrvp29CpY-W3gMF8g8cZGpFVlrTXN6r0XZZW4ZCqv_6xYqnyN4s22D_wWBfGN8xJ0n5xQDXJW2Qm81n1r9jSbW5qJytL4pXBmcW8JbkK73bVGfnW1BXxQ05pWRCHW3LS7h14JDctnW2ZmZKZ5vJDgYN4Qqg0Tg3QZ9W2hTW2g5NKXdrW3F4Mcb4wYbb4W7n9fZ03vBYjJW9jGybG6nnRQ9W4l0G0K1GPWl3W2Y3LQ34c0Fn0W7mkjQg6kWmDKW3SwPWM6WTyy6W6VB9nQ2lxw1lW42ypX_8nsBjLW55BTPj8bSN-cW1XvqzC3f07SxW5JZrNm3cGdf3f6G13yT04 ) by Maze Data point highlight One standout stat on changing the role of research. 89% of researchers say their function is seen as a strategic partner, but only 33% say research is usually involved when a problem or opportunity is first being defined. A system of learning helps bring customer evidence into the process while decisions are still open, so research has a chance to shape the direction teams take. (Source: Maze's System of Learning Playbook (https://email.maze.co/e3t/Ctc/W6+113/d5BnZp04/VWkvv3216vkJW8zJnCv6V5_jQVZjc4S5VzxMlN6-TN-Y3prCCW95jsWP6lZ3kRVKLF-g5_2mG4N8P0gR96gs0ZTSvFL2hkjCvW5msR6H67btwhW4dPrvp29CpY-W3gMF8g8cZGpFVlrTXN6r0XZZW4ZCqv_6xYqnyN4s22D_wWBfGN8xJ0n5xQDXJW2Qm81n1r9jSbW5qJytL4pXBmcW8JbkK73bVGfnW1BXxQ05pWRCHW3LS7h14JDctnW2ZmZKZ5vJDgYN4Qqg0Tg3QZ9W2hTW2g5NKXdrW3F4Mcb4wYbb4W7n9fZ03vBYjJW9jGybG6nnRQ9W4l0G0K1GPWl3W2Y3LQ34c0Fn0W7mkjQg6kWmDKW3SwPWM6WTyy6W6VB9nQ2lxw1lW42ypX_8nsBjLW55BTPj8bSN-cW1XvqzC3f07SxW5JZrNm3cGdf3f6G13yT04 ) ) Using Maze? Get some swag We'd love t hear about your experience with Maze. Share your feedback and we'll send some Maze swag your way as a thank you. Your review (https://email.maze.co/e3t/Ctc/W6+113/d5BnZp04/VWkvv3216vkJW8zJnCv6V5_jQVZjc4S5VzxMlN6-TN-25m_5PW7lCGcx6lZ3q4N6JHs6SfWn9vVDX2_m1x0_k9W72S7Nx4fr0VLVP8kCQ6Qc-8xW6Y23Kk9j_jhYW7Dp6Cz1mq0gjW29qVKc1YYYyBW4k2_px3XvG3zW1jcskl10S4wnW3gtXZ86KGhw1N741JDw2zZsfW4g9FBn7HLHCLW79CkH37ryj2dW2X7g0Z74G2_GW6gny5G5980PBW3d6Zp12TwBRzW8_mTNL857D0TW8hdnt152l1MnW4jYPHb3fcBDYW7m9VlZ1Hpb0DW3-Jckz3GFLy2W9dB8-21RGdyyW4fN3zH6HlMNkW8_kqXH6_t3VXW2nZmpJ8NqKdbW7r-L7B1pZstsVKZWws7jhpdbW8tFN9k2tKYBzW1z4c8T5yfDkJW685HV890lT2kV7z2tR139Qc6N7k6Ssf_v1vJVpvtbb7sm4PQW2WftS57gGf7YW1l9wh38fJzXQW85BJLQ4V73LPW4qjyWz6v72XFW2mX0nj3lcHkYW5GwTbf86f6PqW5xpKyM5zZZ20f29jYHj04 ) helps other teams understand what it’s like to use Maze, and helps us keep improving the product for teams like yours. Thanks for staying in the loop. Here’s to faster research, stronger impact, and insights teams can trust 🔍 Until next time, The Maze Team Add us to your contacts or VIP list to never miss an email from Maze. 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- 30 September 2026 · 15:00 UTC
