How Quizzes Grow Your Email List

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This simple formula has delivered 100 million leads

Hi Emre,

Josh here, co-founder and CEO at Interact. Wanted to share the formula for creating quizzes that successfully build your email list.

Step 1: What is the question your audience wants you to answer for them? What I mean is that they want an answer to a question, and they want you to answer it as the expert who you are. This question becomes the question your quiz will answer.

Step 2: Define the answers to the question your audience wants you to answer. Usually these fall into groups or archetypes, there are set patterns to how you answer that question your audience wants you to answer. Write down these answers to the question and they will become the outcomes of your quiz. Write them exactly as you'd say them in real life if the person asking you was in front of you, or over DM's if someone asked you virtually.

Step 3: Ask questions to figure out which answer best serves the person asking you the question. Somewhere between 5 and 10 questions is good, and the easiest way to set up quiz logic is to have one answer choice that represents each of your outcomes. That way when someone goes through your quiz it will be weighted towards whichever answer is most helpful to them.

Step 4: Write your quiz opt-in form copy which tells people they can get a longer version of their outcome if they choose to opt in to your email list. This always works, and is a super easy way to offer a trade to give the person more value if they choose to opt in to your list.

Step 5: Set up those longer outcomes in your email software. With Interact's direct integrations, you can segment your new leads based on which outcome they should get, and then set up automations in your email software to send a welcome email with their quiz outcomes (long version).

Step 6: Share your quiz everywhere you are online. Create reels about the different types of answers to the question and invite people to take your quiz to find their answer. Add the quiz to your website and link-in-bio. Add it to your podcast descriptions, talk about it wherever you show up. People love quizzes, and you have to let them know it exists!

Hope that's helpful! You're more than welcome to book a quiz strategy call below and talk through this in more detail with someone over here at Interact.

Book Your Quiz Strategy Call
(https://email2.tryinteract.com/e3t/Ctc/2M+113/d12d3B04/VWJh1v6VM_BpW6FCchx1HDHXpW48Yhp75WWWDgN33Mk5R3l5QzW8wLKSR6lZ3kSW4zCv0j7kMMDdW2Ghhhk6KgdQkW6H9CFF7LZdWKW4rp4kk2YBcTDW7THlGZ7gC8T2W7STkLs6G7mRnW1lqr5H23-9dMW8fGtj-7XYk6CW7586qP7Sj9RRW4hSQdv3V-yH2W1v9d-p49FrptW3jP9tM6-lctYW3RHWZ821VGjGW6c3nrS151j86W3MsfV57KYlKlW2FB1jW90BkJpW358d0s2HlPSLW2dpgXq2PB8vzW2lxT8H3HdgjXW1HjRQ257bggMW1GMzwb4BtNhhN8JsmpFzTZc1N7K0dTHlt_ZyVVbM4K3fpB4RW6vgRnm4l4FCFW8mWgYV7sF9KWW42L2d-5RGvTdW3M_PXw2m4Gf6f8sQQHn04 )

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nse/interact/2026-11-03/5994

From

Josh from Interact · josh@tryinteract.com

Sent

3 November 2026 · 09:00 UTC