↯ Zag when everyone zigs this Black Friday

No dark-mode styles — this email renders the same in a dark client.

Inside: your plan for the weeks your competitors go quiet

Hunter.io's newsletter ( https://hunter.io/resources?utm_campaign=Field+Notes+November+2026&utm_content=Email+2&utm_medium=email_action&utm_source=customer.io )

Your monthly Hunter.io newsletter ( https://hunter.io/resources?utm_campaign=Field+Notes+November+2026&utm_content=Email+2&utm_medium=email_action&utm_source=customer.io )

This month, your leads' inboxes are full to the brim with fake threads, surprise invites, and last-chance discounts. 

Then…nothing in December, right when buyers are shortlisting vendors for 2027. 

This edition of Field Notes helps you use the next three weeks to plan outreach for when everyone else stops.

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Zag when everyone zigs with this plan
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Zag while everyone zigs with this plan ( https://hunter.io/zag?utm_campaign=Field+Notes+November+2026&utm_content=Email+2&utm_medium=email_action&utm_source=customer.io )

With Thanksgiving nearing, Nov-Dec sees reply rates at 5% beneath the rest of the year. 

The problem is what and when you’re sending this month. Discount emails in Black Friday week are easy to ignore, B2B buyers rarely buy on your timelines, and you’re ignoring the other people in your buying committee.

The Quiet Window is your free plan for outreach from now until mid-January to help you make noise when inboxes are quietest. Inside, you'll find:

* A calendar of what you, your leads, and your competitors are doing each week
* Offers for three buyer paths (buy now, shortlist now, and closing deals) that don't rely on a discount
* Three example sequences to adapt, plus a second-contact email for January 4
* A dated checklist and five AI prompts to run the plan with Hunter

Get set for a record-breaking January with the plan that your competitors wish they had...

Get your free plan ( https://hunter.io/zag?utm_campaign=Field+Notes+November+2026&utm_content=Email+2&utm_medium=email_action&utm_source=customer.io )

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Tip: Check if your email is spammy
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Still considering a Black Friday offer? Be careful, because if you send a promo to your whole list, the bounces and spam complaints hurt your sending domain, and stop your emails reaching inboxes in January.

Before you send your emails, use our free spam test. 

Send an email to a private test address and Hunter scores it.

You'll see how your authentication, content, formatting, links, and domain reputation check out, and what to fix.

See if your email is spammy ( https://hunter.io/email-spam-checker?utm_campaign=Field+Notes+November+2026&utm_content=Email+2&utm_medium=email_action&utm_source=customer.io )

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AI prompt of the week: find out why a sequence isn't getting replies
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Before you plan December, find out what email sequences didn’t work this year and what to do to make it better. With Hunter connected to your AI, paste this in:

My sequence (sequence_name) isn't earning replies. Pull its stats from Hunter and run the checks in the planner's order: if opens sit under 20%, look at deliverability first, because the copy never got seen. If opens are fine, question the list (right role, right size, right buying mode), then the message, then the timing. Give me the single change to test next, and hold the other nine suggestions.

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More for planning your quiet window
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* Watch the workshop. In "Think, Plan, and Send Email Outreach Different," we cover why buyers' inboxes are full of the same pushy emails, how to plan for the quiet weeks from Thanksgiving to early January, and reach your buying committee. Watch the workshop ( https://youtu.be/tk8b3o-0LQc?utm_campaign=Field+Notes+November+2026&utm_content=Email+2&utm_medium=email_action&utm_source=customer.io ).
* Build trust before you pitch. On Outfoxed, Stefano Ferrara, co-founder and COO of VenturOS, explains the three levers of trust (product, company, and person) and tears down two real outreach emails that made the same mistake. Listen to the episode ( https://youtu.be/5cxCcx5HJkQ?utm_campaign=Field+Notes+November+2026&utm_content=Email+2&utm_medium=email_action&utm_source=customer.io ).
* Returning to Hunter? We've added more ways to find and email leads. Watch our walkthrough ( https://www.youtube.com/watch?v=3b5c6hAUyOU&utm_campaign=Field+Notes+November+2026&utm_content=Email+2&utm_medium=email_action&utm_source=customer.io ) to see yourself.

LinkedIn ( https://www.linkedin.com/company/hunter-io/?utm_campaign=Field+Notes+November+2026&utm_content=Email+2&utm_medium=email_action&utm_source=customer.io )
YouTube ( https://www.youtube.com/channel/UCAaEqu5fM-nSVvWZ656nd5g?utm_campaign=Field+Notes+November+2026&utm_content=Email+2&utm_medium=email_action&utm_source=customer.io )

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Need help? Contact us ( https://hunter.io/contact?utm_campaign=Field+Notes+November+2026&utm_content=Email+2&utm_medium=email_action&utm_source=customer.io ).

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Accession

nse/hunter/2026-11-11/6663

From

Team Hunter · contact@mail.hunter.io

Sent

11 November 2026 · 08:00 UTC