The most focused marketers are winning right now

No dark-mode styles — this email renders the same in a dark client.

Here is your permission to focus on what's already working.

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HubSpot-logo-white-4 (https://www.hubspot.com/e3t/Ctc/41+113/8-04/VVZxVK4l57cFN5fg-XF_FB0XW8hW1h35VJ2xSN28qGw03pr48W69sMD-6lZ3kMN3K_fGj2Rdb7W93fp-h8ztg66W7hDhVt6BG-K6W602yZ21mDXXjN3NdLqKzjwR0W5GXr0q6xZ5pGW7QLKjq7qgxpjV2-m2g6CGgrKVFT9h55P8b36W6WSNkJ25MNGbW4QwS8p4T2HZlW2SwSx997DK02N7TlJ7vgCnyjW2Tgv_J4ZstD-Vhtnvt24srbjW6wK0kZ612PvGW6TyvbM2ZctKvW2F_Rg76G1yJTW8gXH4g1LHH75N6dzsXWjcJzhf4WXw1K04 )

Illustration of three people entering a large orange sales funnel, representing lead generation or customer acquisition. (https://www.hubspot.com/e3t/Ctc/41+113/8-04/VVZxVK4l57cFN5fg-XF_FB0XW8hW1h35VJ2xSN28qGwC3pr48W7lCdLW6lZ3lbW6khMr36nK90kV6XLx35VzfGTW1T8QSk945KW1W1Fcslw79vNT7W1WPYHX4Dpd06W7J1sYy32nK9zW2n97wB6BYVZdW6Vkf2y1l92z_W8zlJkh5B1bSDW6kHdMG8StllzW4wwyh15qnGv2W1wNFyf6mnz9lF8P0qcqrK2pW2NHmZP7JlZvtW1F3WlR61s0N-VcJm8498CSZzW81QpBQ5V--w1VtymL57SyT55N6SZlbv4d2z1W3z3Kkn60v8PRW5NvJCq1-tpZ9VkNQSp2vC1fFW436hGZ8H5G23W2RjGhk5_B_Zddq6hbs04 )

What's the right marketing channel mix?

If you're on 3–4 marketing channels and none of them are getting enough attention, you're not behind. You're just spread thin.

💡 Try this:

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List every channel you've touched in the last 90 days

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Then jot down where your last 5–10 customers came from

For most small teams, customers cluster around one or two channels. That means you already have something working. The opportunity is to lean into it.

HubSpot surveyed 1,500+ marketers and saw the same pattern: the top performers aren’t winning by being on every channel—they are winning by going all-in on the few that work.

Use this 2026 channel breakdown to see exactly where your peers are winning now, and which channels are actually delivering results.

Find Your Best Channels
(https://www.hubspot.com/e3t/Ctc/41+113/8-04/VVZxVK4l57cFN5fg-XF_FB0XW8hW1h35VJ2xSN28qGwC3pr48W7lCdLW6lZ3lbW6khMr36nK90kV6XLx35VzfGTW1T8QSk945KW1W1Fcslw79vNT7W1WPYHX4Dpd06W7J1sYy32nK9zW2n97wB6BYVZdW6Vkf2y1l92z_W8zlJkh5B1bSDW6kHdMG8StllzW4wwyh15qnGv2W1wNFyf6mnz9lF8P0qcqrK2pW2NHmZP7JlZvtW1F3WlR61s0N-VcJm8498CSZzW81QpBQ5V--w1VtymL57SyT55N6SZlbv4d2z1W3z3Kkn60v8PRW5NvJCq1-tpZ9VkNQSp2vC1fFW436hGZ8H5G23W2RjGhk5_B_Zddq6hbs04 )

Is your brand showing up in ChatGPT?

HubSpot AEO dashboard showing Brand Visibility score of 57.78% and a line graph comparing ChatGPT vs Gemini mentions over time. (https://www.hubspot.com/e3t/Ctc/41+113/8-04/VVZxVK4l57cFN5fg-XF_FB0XW8hW1h35VJ2xSN28qGvq5m-BlW50kH_H6lZ3l9VwtBth7rjp2pW3BMvYv60cnBDW16bhtK9bSpCjW3fhhBj4fLYD-W2TY7ln82dk1lW7sBKfP5cLzR6W8-f65q6B5txLW5rjjnf2cLK7YVz2g8Y61qm3qW2h9GY83hLyfjW1GtCvL2P3X41W3M-R3r5v7QsdV3-myp6KjPRmW7JWr783vgNF3W42SQbr7bf_vPW7JVBZf7V-_bLW79xGn_82vjxTW1dP0FG8p8Qy1W7Pv17m9bXSXZW6FJWVr1hn2ZqMC5Nt3CgpwSW5Rk72m3fYdHjW79Q6KV2Rml8zW3623SF1b9gGxW9jVdL_8vYbR3W1JjnQS3_RRq8W4vzQF57QtLXYW24gh9R5gQrS6W4ClhRM2zP1MkW351lCx2NT3cPN3QyVkTCHcP6W4FQ7-b9m45CHf1vhc1q04 )

More buyers are using AI tools instead of Google to find products and services. HubSpot's AEO Grader shows you if they're finding you — and how to fix it if they're not.

[Free Trial] HubSpot AEO
(https://www.hubspot.com/e3t/Ctc/41+113/8-04/VVZxVK4l57cFN5fg-XF_FB0XW8hW1h35VJ2xSN28qGvq5m-BlW50kH_H6lZ3l9VwtBth7rjp2pW3BMvYv60cnBDW16bhtK9bSpCjW3fhhBj4fLYD-W2TY7ln82dk1lW7sBKfP5cLzR6W8-f65q6B5txLW5rjjnf2cLK7YVz2g8Y61qm3qW2h9GY83hLyfjW1GtCvL2P3X41W3M-R3r5v7QsdV3-myp6KjPRmW7JWr783vgNF3W42SQbr7bf_vPW7JVBZf7V-_bLW79xGn_82vjxTW1dP0FG8p8Qy1W7Pv17m9bXSXZW6FJWVr1hn2ZqMC5Nt3CgpwSW5Rk72m3fYdHjW79Q6KV2Rml8zW3623SF1b9gGxW9jVdL_8vYbR3W1JjnQS3_RRq8W4vzQF57QtLXYW24gh9R5gQrS6W4ClhRM2zP1MkW351lCx2NT3cPN3QyVkTCHcP6W4FQ7-b9m45CHf1vhc1q04 )

Facebook (https://www.hubspot.com/e3t/Ctc/41+113/8-04/VVZxVK4l57cFN5fg-XF_FB0XW8hW1h35VJ2xSN28qGwj3pr48W6N1vHY6lZ3nMW8YkP6f3cY3y1W44L5Dl15Z462W7gd6dt52SCp-W4phmP92tCZKyW1bXJM_6dsdVrW4rkQFK50my3yW1vJ8Kv3z2GtvW8Mkb-h4M6nzVW57TPRZ94l1j_W6rckxb8H4vKqW6P8yN17kq4zGW6l9tv_49VQbtN2L43GskwMZyW3dF8MK8qP7bZW2TrVQ57fBGjLW2njjMP1vMDDKW42xX-L8MqxdrW8YQnPC8Gpqt7W74ZD_C5GvMN7W3XSLtQ1q96GtVfD42B3QjvZ5W776RFQ1SZhfPf6SPsBq04 )

LinkedIn (https://www.hubspot.com/e3t/Ctc/41+113/8-04/VVZxVK4l57cFN5fg-XF_FB0XW8hW1h35VJ2xSN28qGwj3pr48W6N1vHY6lZ3nPW8V08Y03LWkVYW36k-k34GDRhQW8-4P-S1pJ4BfN8_2PzS20YG_W10dxZL7cb4tWW4_z8mq6b-fRsN4dpN1NjtYnPW9fkxyk1ysGnTW2X-8Gw56NNT1W4czVQT30DzpTW2h8-GT4LBP4cW8PSN_n3rzbHgW8XtXbS1xfpDHW7Gcjkl2D2xHkN2pqG9Ll6rGYW95PsyT4xt9fnW5Jn5bd46SC-zW7T6W7m12jg__N72NHj0c9pPGW6zTyWd73TnS-N8w6xMyLW8CnN8NRfZypfGK-f4T0Gxd04 )

X (https://www.hubspot.com/e3t/Ctc/41+113/8-04/VVZxVK4l57cFN5fg-XF_FB0XW8hW1h35VJ2xSN28qGwj3pr48W6N1vHY6lZ3pVW14STDW8z9L-DW2T-x207yJGQHW2ksp7Q8j1-pNW7vK4ql7RQNZ2W5-TDcp4vqV8KV_myw92TpbX7W349LYH5C-t8wW1wfVmn2FSx53W5sf-Ky6yT_Y2W5w-SPf2jQl4HW4CgzqH7lZJcLW38Z1PH5PwHnLW985nFJ2kkbHPN8NLxXJWbdH1N5nZ0yLF88VTW8W3l2v4rqJGKW4ll0QR3d8Rd4W5JHz1x6j2Jy4W7GhY8x2JwSDPW3g03c46hc484W6Ll_Jj2ygvFPW7xL1Jg1G43Bdf4hWZ5q04 )

Instagram (https://www.hubspot.com/e3t/Ctc/41+113/8-04/VVZxVK4l57cFN5fg-XF_FB0XW8hW1h35VJ2xSN28qGwj3pr48W6N1vHY6lZ3mTW5K450h8FYBrJW1qY1x_5tPV4QMCmNXPKsSfrW6DFNkP4TCZm0W89Gr5B7LF03-W8tXXM_2NR102W9gCmWj2xXkJgW16Qvn_2z50WSW97Whn658RCZvN6BMp4NG8XtYW4yTnVn8j3kDjW2KhWnn110XGSW5chFfB3CJzmsVld_Bp8Qq8MpW2LhF0k3T24bzW3N55hp4ZXlh0W91GSFQ1Qz08FW6pd_4127v7KBW3CCkr-7Y7bL-W4jyJcG7vczCCW1qdMP26ZV8MMW40wPSj4qYww_f8dL7wP04 )

YouTube (https://www.hubspot.com/e3t/Ctc/41+113/8-04/VVZxVK4l57cFN5fg-XF_FB0XW8hW1h35VJ2xSN28qGwj3pr48W6N1vHY6lZ3lXW3cL0Wx6K1-rzW4bW5tv87nfM7W2tZR1c1Dnn2bW23ydv37nXBNqDTnRw1Z_TRW2VVw3g4KcW-lW4-qzvm7GM_ccW65H-gJ1r-XbgTqy362-69k3W7bnTxL7JHhT3N6x-LSQTmZN8W7HT4q16ylBspW30RYdW6fzpQNW11sGl_1qFqysW30-l091tWQhxW56Ffdf3rHVCFW2wq6lY47gDxkW46rS3w7wR3FKW5hRr_D8TrpW2W5yzxv45rGCkmW46WCQm8lsr5FN47qQb_2n5mtf3fw60W04 )

Update language (https://www.hubspot.com/e3t/Ctc/41+113/8-04/VVZxVK4l57cFN5fg-XF_FB0XW8hW1h35VJ2xSN28qGwC3pr48W7lCdLW6lZ3kqW14_qgH7qtVRdW4fQcbv54JZ2vN4yrnTHpxVkNVC_rBX1d8kl1W7bbzxn6pTk_rM6QRYdMFRdjN7_2tqgQHrk1N1KBGc37cWGDW88j-MJ8Fj6jFW2367Mz5l4QWfVKvKRD58-N7fW8Snbt25p2ptrW3GlK5p7DLBFkW6bPBZ78VWyq6W1rTT751RJ1zFW35lTP27HMRqbW7tHH6H5_GLZSW8TNXdY50BhqxW3jCJ98786y-jW6G84Z36mkG8PW2KsJk_5ycNzjW1Jh-gq3S0YQkVbbWY_3QtFNYW4lC1GW2wSMkwf3Ctd8M04 ) | Actualiza el idioma (https://www.hubspot.com/e3t/Ctc/41+113/8-04/VVZxVK4l57cFN5fg-XF_FB0XW8hW1h35VJ2xSN28qGwC3pr48W7lCdLW6lZ3lbW2zncVS3S5DngW8jPp0b1V0CF4W5pbX3Q18ZJR8VdWcmK5KZLN6W8k2hYX1x4tyvW86ywQG5GkkdpW50W7kl3tYcRFW3HZG2m5WjFtMW2kLPH833qd3rN7-fNCprXCZkW6y3lqq60pR4gN3l7BFY7r2GYW2ddb4_8f_FGVW4R22Jh2ppWyvW6jY1GV6zLlycW4rM61c1pDm6NW6flnG5646fDqMbjP2_hqttCW34hHfQ50Jl2sW6t9kgy8j5p40Vq8dyg4gTtBCW5vqf4n5mMcdhW4jmMBM5qDrFVW7jjnGx4kxyxPd1y9Ng04 ) | Changer la langue (https://www.hubspot.com/e3t/Ctc/41+113/8-04/VVZxVK4l57cFN5fg-XF_FB0XW8hW1h35VJ2xSN28qGwC3pr48W7lCdLW6lZ3nzW3xCqvz40Z4RNW4LkMFN7Y0W0hW82HDnt4Q-KPnW9533k06ldzgzW6KyVRK53_PYbW88FM-Z1Qk75BW4Y05BZ1_CcfzW3rLCSX23z9ZjW4PtJr12zB93sW9flLkL1F-zc2W7Y8gGg3LDvVMW9jkyPW9839WzW1cfw2H1dzmBNW6zQ07_3ZcvmTW6r7MPh7F20YzW5fNmym1Xl1dxW7s5ZWD6mGHmbW1NRWBR4VVP7gN8vgSy2xL-yhVCJgst4CJZ3gW2VY8Tl64Z28GW7txmLg6FV5DKW4bbwFc85-WjFW4WTQlp31Nx1Lf72BHbR04 ) |

Sprache ändern (https://www.hubspot.com/e3t/Ctc/41+113/8-04/VVZxVK4l57cFN5fg-XF_FB0XW8hW1h35VJ2xSN28qGwC3pr48W7lCdLW6lZ3mwW8mMxV52Z3W-CW3l90L32y9gwyW69_xXv3kXl6rV1BwCw7Nk9YSW26hxzz5k3ycxN1PvqlD3pHppW83N7xj2_z3ssW21tT5b5c6n-CW3N8wSj5vNJnfW6mL7_J88LVGZW8BPK9d2MV5TsW8z2Dl_1c3NGmW6VfG_K37Z4DQW3D5GjH5V3QJkVCdPtD7MfPkDW6R-6tF74-HYlW6WBTkG4_86HNW18k66G60XK71W215Lcv16ff3lW68zzlS8hFr9_W8QJ1Fn6mm_3HW2clk8m4Tjk2bW3rPsyP8xRp_TW7HlY-c1kCKqnf5vHWRs04 ) | Atualize idioma (https://www.hubspot.com/e3t/Ctc/41+113/8-04/VVZxVK4l57cFN5fg-XF_FB0XW8hW1h35VJ2xSN28qGwC3pr48W7lCdLW6lZ3pTW5Jgwhf90jZ3dW1J5x7r4lBm7HW3HCGWX3JfcF2V50ztF6P-QNbW3_f0Xn6xYV1qW1d1c458chXCnN6pwqH-ZWPqQW7HSdBH4s3smQW2l-gQb17Ztj1W2jW0VD1JjKN7W8kmJCF5sypDlN4NVWxYBv3mfW1n6km61ZMkv2W7msMkL7Mvst3N1XND1j7632vW1VZsWN3dxZ72VN825h4Rnmh_W1CcD286D4LJwW9lF0rd9bQ89fW5mwwX76LgnSwW61RdpN8zg5DSN3PkKgZD0lCpN39wsRmwM6zqW3Hr-x11sFfcLf4ch3QP04 ) | 受信言語を更新する (https://www.hubspot.com/e3t/Ctc/41+113/8-04/VVZxVK4l57cFN5fg-XF_FB0XW8hW1h35VJ2xSN28qGwC3pr48W7lCdLW6lZ3kNW1sckq4816MPnW8jrMlh3RKb_gW8crQ5-5KM9TxW7HwzJR6HqKXjW1bSCVY1hB97WW55b2wv1yJZCDW25CznK1ln80LW5Zbb2b6KMMkCW3j_zhd3XCbRWN5xBf_xts4pdW2pbT3594yQV6W6-y6xs6RRD1yVmjx0F4Zbt79W62ZVnN8vQ6CcW5-q6Lx3Fk446W296CC99crNhVW5cj-Wn21600rW1m7l5Y3mPgS5W348pKj3QQqJbW6jRm7h2fCR2BW2bQTWW2Bv4msF3KBKdNN7xVVwp2M-5KdpvwW1v4H8j29Jm_hf7jdVfK04 )

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3 October 2026 · 16:00 UTC