The 10-minute shortcut to knowing what's working

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Three questions. Most teams can't answer them yet — but it's a quick fix.

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Three questions worth asking:

1. Which marketing channel brought your last five customers?

2. Could you repeat your best campaign?

3. Do you have a rough idea what it costs to get a lead?

If you can answer all three, you're ahead of most small marketing teams. If not, that's normal.

The data you need is there—it’s just scattered. Teams that centralize contacts and activity in one view find these answers in minutes. This step-by-step guide shows you how to build a focused, AI-powered marketing plan for a small team.

Build my marketing plan
(https://www.hubspot.com/e3t/Ctc/41+113/8-04/VWxDt-6m_v87W6bP0_S5y4TXvW1MKd8X5TvMjsMwF3Tg3pr48W7lCdLW6lZ3ksW1P9pmy6YT6NXW2GfxmQ1xQZZvVkqRPS72-sYpW64fQTs5_6ShfW98q1pd3RtXHBW8Yfc-v1CXXHFW2TlVN85QVpblW4Nnzmx9lKPXTW896YTr2gjf6bW8g_vN_7LGPbWW8WTwVh4FQPhkW39zVXR522zJcW7Wkm2M5gnG_yW8yzdh265FbY2W3fkcCG7Qd_HTN172tSmpD-K2N8YW3C6zzmwqV5G-V04MC_TbW6wnp653xMslVW6Qb9wL4GZPNsW1Pc-qt5YzKDTW4LH10P7fC6CpW3hPYG031zy-kW3dBjxx9glSV7f4YWfTs04 )

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Unlock HubSpot's Marketing Playbook for 2026

The 2026 State of Marketing isn't just a trends report — it's a look inside how modern marketing teams are operating right now. Get practical insights and proven frameworks for navigating AI, building brand trust, and driving growth.

Get the trends
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Facebook (https://www.hubspot.com/e3t/Ctc/41+113/8-04/VWxDt-6m_v87W6bP0_S5y4TXvW1MKd8X5TvMjsMwF3S-3pr48W6N1vHY6lZ3lZW2nyDbP7QWWPsW4MDL2V3m6bctW4Wt0w_6q7M4LVv9p5Q45-FB_W8wDgn68tzR-2VJBdsy4xRT8SW5VWFFh3WqWLQW2BCn5q4s_9FCW4T1sSQ8d1tvkW5cZ38Y8tLySMW5bVdpQ2lJ91gVkr_xW8ttMY9W46hf786f0LVxW7m6-Yj7ymZZ6W8Wvcxy9hQq7wW67r7wX3zwl3nW5zkbGR1SnxXmW8VyQcV5Z6l7WN2_vYy6F13KVW2k0ZT497GJS1N5-rV-qyz_JDVRySp07pnGbNf3jvhpK04 )

LinkedIn (https://www.hubspot.com/e3t/Ctc/41+113/8-04/VWxDt-6m_v87W6bP0_S5y4TXvW1MKd8X5TvMjsMwF3S-3pr48W6N1vHY6lZ3n5W6P26_l2lsRVjW1Q9dHQ7hKkRYW6S1w7Q3TyHxDW4Q98T15V280DW36JnM27k5DPkW5VBklD3-sy8MW2FrHRs8PdRswW3l1Sl63hbN_JW8FXxYs5v2frDW5nGsbd2FVT1tW2Xl00w6_rbrwW3nsRVw7Y6mNFW5WZjzw45tM6GW7yMx4v1lmzzCW4QDJYD7bg9kTW2VHSGj4MSfQtW8JMSHv49W7cbW6jHys_7QdpXDW2K-fpZ6BYqrYW4nBJ7Q6cLZD6W17DmHb81Yc3fVj48Mh3qv4zpf4vdFGq04 )

X (https://www.hubspot.com/e3t/Ctc/41+113/8-04/VWxDt-6m_v87W6bP0_S5y4TXvW1MKd8X5TvMjsMwF3S-3pr48W6N1vHY6lZ3lhW8WVhQy6fbzhgW9b3fhC5dMnfMW2PjFLh1VzX3SW27MGxD3h75KwN45LhF6VkhxpW2YplbB97kGqFW338MnC8yFZTjW7PBFFP7BW5XMW8K8HLc1DVt1VW7Mc2NJ29ZWrwMZ_LZJCBpSdW1qzTLP6rcx_CW2MnpDL6FfjsCN4KsH1dT8MlcW3bcljs5JXmpVW7Xl5Z97D5wgqW15zPPr1pvv0LW29LRvV7d05NgW2zNdj98mwqmDW6qg2K426fwCBW9jF1KL93Gq-PN6nK8BtfSFj9f5Kk80804 )

Instagram (https://www.hubspot.com/e3t/Ctc/41+113/8-04/VWxDt-6m_v87W6bP0_S5y4TXvW1MKd8X5TvMjsMwF3S-3pr48W6N1vHY6lZ3kMW4N1JS49bWsvpW6zLcH380NN1LW3VJSY94DvNdVW3jZLhr3WBS22W17_rK01-pbwqW5JgMtr1W5zGPW42NW7H1-gltXW3Cl_Gt1_2JsFW1prQRl4ZD7q4W345Jtz3b3p8wW7HlWW44VDB-PW6BV09T90s_fWW3B9-C47W7__VTZz3B7HqC5MW8xjDVP35bJ9ZW45-jYB92JCS7W2pVP6g4S8XQdW581Q7s1vMsYNW2cFRRM3RvtzbW8mKhQ81Z1TBwW3X0HVT1bJ8fDW2F7Lk_1gR1v_f894GLP04 )

YouTube (https://www.hubspot.com/e3t/Ctc/41+113/8-04/VWxDt-6m_v87W6bP0_S5y4TXvW1MKd8X5TvMjsMwF3S-3pr48W6N1vHY6lZ3p6VXm3r13gT20qN7m-95TVQh45W95pFCC6ylRfGW1mjPPG6h4cdgW6sGr-t6tfnY_W39ZJbx5WP5jbW3TlFVq21LP9xW5D1tL_4GhG_jW1nrX-N1jfxbwW4gkk4l3gQQ5vW2TfMWY8fwn_WW3G-5Sv2BSR6SN4vKPn6g0FVxN8-vwrVb0RPRW4tXyfr3j4FSNW6zKqzZ71TWgzN2Vngr5KZRNgVXZhq66lFpVhW4573w22PvRS-W18h0Zn66fsghW2vFf3s6K-hwXW3dnHFj2jQYz7f7dp4gH04 )

Update language (https://www.hubspot.com/e3t/Ctc/41+113/8-04/VWxDt-6m_v87W6bP0_S5y4TXvW1MKd8X5TvMjsMwF3Tg3pr48W7lCdLW6lZ3lZVqs4M98N-KXNW3xhY3r8KvQMbW6K26gS5Csj3VW38Bg1W1gWd1dW5Fjt8R2Z69CJW5CNmTy4FLx0XW7DvN0_8Fr75BW1P4Nhg2BzvhdW8p8hLG2lc4llN3QrpRxqwS9mN4B_HJKWZ614Vv2b_63N8C-HW8QcJH45mN10PW3w7wzh5Qq-n-VjhWXq6QyR1dV-Nh-w41q-b9MZj6HffPkr_W1vTXj_8Xvh0_W7X8wZG7DM3qXW2LssTB97YQRSW7JkZ2N2vcHh-W1jJ05t2dznpNW2VhTwc2DNWymW8qb-0m7m0zcbf6515tz04 ) | Actualiza el idioma (https://www.hubspot.com/e3t/Ctc/41+113/8-04/VWxDt-6m_v87W6bP0_S5y4TXvW1MKd8X5TvMjsMwF3Tg3pr48W7lCdLW6lZ3lpW8jNTDk7hjrNTN7JXV16PBhv4W2YFNMJ8ZYr1mW1JFcLX7jZMyjW144rd58-PySjW2v0C_P6Zm4lgW3BfNYh1SY38dW8C7Jnh8qXh7LW35m0pD2JXBW2W4Dw3Rt2r39T9W4tx_Ln4ZQp-5VNBSsK7YBhHrW48zYvl7CC8LYW4pnQ5n5HjldNW3ZT-Yf4D0XW5N4l9bLTy5T8RW32FXBT5PQgBPW1FQV5s30LZMpMz1cctjZrP8W256F_C7R8hpvW6rZqtl8JJmT4W8m5cZM2c3BG1W5QzkK729BTbsV13MHF1kf5Wsf2R36CC04 ) | Changer la langue (https://www.hubspot.com/e3t/Ctc/41+113/8-04/VWxDt-6m_v87W6bP0_S5y4TXvW1MKd8X5TvMjsMwF3Tg3pr48W7lCdLW6lZ3lTW4WQLX53DZbpBW2lJ6gM4tvyl1W9j8Vyx5BGYyRW8jyRsm5nZ_ppW6yJTpP3dsQvhVJ2bHV3_GP8nW4rtghd6rR1_vW21ttKS5JnxzHW4rl-35348rvvW7LJG0M8gzC2jW3-sN-n7WqHf4W7qf-KF4qfLZRW3ncK4B1dp96gW400bff1NR55vW375N063jwMdMW93jbcp7hLcN-W1CRNlq44t7lLW26FyyB54Yt5QW8LqJMy3syLhbW7rF9_k49Dpd-N90_K_w7kBB7W6N195V30TpMwW3jnX0T2_xVQNW4nndY_8lFLskdFKFDl04 ) |

Sprache ändern (https://www.hubspot.com/e3t/Ctc/41+113/8-04/VWxDt-6m_v87W6bP0_S5y4TXvW1MKd8X5TvMjsMwF3Tg3pr48W7lCdLW6lZ3k-W4C01SB1tdMZGW8K0cZH4zrFDYW5Bqj2M6gHQpWN3Fp7ZXFscD0W3l9Lm-953tRyMmv4SSmffsKN80cDZhFkP3gW6xmxz38Ds_lHV9LZQ695vl83W806TZ96ZK6SXW46fPVK6py1cYVrrnFt5pzK0lW5Wmkpg2-v0Y7W4Ny9hZ85scKxW8qLbKK8ZrXDYW3YRbDY5PcgctW8kq-rX7YpjFnN2-ZxLb-m9t7N4lmjK2hZFlPVwxBq54r5h2kV14gyY2L3x6yV9XPSz5qb5vkV4HJhJ6dmwCHW40gPX38H54PVf3kYw2M04 ) | Atualize idioma (https://www.hubspot.com/e3t/Ctc/41+113/8-04/VWxDt-6m_v87W6bP0_S5y4TXvW1MKd8X5TvMjsMwF3Tg3pr48W7lCdLW6lZ3mgW8k49DB4LyZLRW3ZxNXd2gsdf6W6qznDm6xmW1HW5-Sdcc1p4-czW3BCc-L8D4XK7VYCt5976lDCDVw3tfM1565ByW6q6Y2C5mmqWdW5m6HK16ldQ2nW14_bH-7jWGXjW17K6GS3rTC2PW8MyJtY7mf4FpW2J6TfX8z_ttnN1lcDc3xY5TpW82TJvH4jlBRrW4g6rMS4CnCgxW70b5Yk4bS-mlVKPZrD5q8QcGW4P_6t41VttHjW5mfdjj5L6-bJN2T0PYD20m7CW1Yllxn648PhlW66Y89H7n15xpN3X-0k1xbxBLdTMdv-04 ) | 受信言語を更新する (https://www.hubspot.com/e3t/Ctc/41+113/8-04/VWxDt-6m_v87W6bP0_S5y4TXvW1MKd8X5TvMjsMwF3Tg3pr48W7lCdLW6lZ3q0N77sB2Vr3qZ5W5fSPP57R1jctW3x-CrY8CmwfpW5S12jw8MXLMkW53m4m689vGtlW4WfyFw7L_xwKW4qdXcT8wMvZKW2Pmq9V1VB3y1W2RRcyC4q48__W38nmFC4H1WNFW5t1qKf1RlhjcW3JRTNJ4YMb2CW5nYCc88HspD1W6662JL7KpKPRVMmJX45c78c4W7NGwHg2SDphTW7W-bxh1g30H8W6GXfk78R45jLVb1W226jT8mZW4rjhxT5rcrJSW4Fsqkd5Y94t2W69Fy_111Yg9dW6ZrJ_96tGPZ0W3T0nhf35q90Wf8Z3g5204 )

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3 September 2026 · 16:00 UTC