HeyGen Video 1.0 is live on the API

No dark-mode styles — this email renders the same in a dark client.

One model for text, image and reference to video, with sound. From $0.01 per second through October.

HeyGen ( https://www.heygen.com/?utm_source=customerio&utm_medium=email&utm_campaign=heygen-video-launch-2026-10&utm_content=logo&utm_campaign=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_content=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_medium=email_action&utm_source=customerio )

Clips generated by HeyGen Video in live action, clay, anime and illustrated styles ( https://developers.heygen.com/heygen-video-1.0-catalog?utm_source=customerio&utm_medium=email&utm_campaign=heygen-video-launch-2026-10&utm_content=hero&utm_campaign=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_content=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_medium=email_action&utm_source=customerio )

New on the HeyGen API

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Meet HeyGen Video 1.0
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Today we're launching HeyGen Video, our first general-purpose video model, built for businesses that need production-quality video without production-level costs.

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$0.01 per second
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Pricing starts at $0.01 per second through October (50% off the standard $0.02). It's live now on the HeyGen API and through OpenRouter, Runware, and ComfyUI.

Read the docs → ( https://developers.heygen.com/docs/models/heygen-video?utm_source=customerio&utm_medium=email&utm_campaign=heygen-video-launch-2026-10&utm_content=cta-docs&utm_campaign=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_content=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_medium=email_action&utm_source=customerio )

Try on OpenRouter → ( https://openrouter.ai/heygen/heygen-video-1?utm_campaign=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_content=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_medium=email_action&utm_source=customerio )

One model covers text to video (T2V), image to video (I2V) and reference to video (Ref2V): start from a prompt, a first frame, or your own reference images. Every clip comes back with sound (dialogue, ambience, and effects) generated in the same call.

In blind side-by-side tests, it performs alongside the top video models at a fraction of their price per second. That makes it practical for everyday business work: product demos, training, onboarding, and property walkthroughs.

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Made with HeyGen Video
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A potter at a spinning wheel, generated by HeyGen Video ( https://developers.heygen.com/heygen-video-1.0-catalog?utm_source=customerio&utm_medium=email&utm_campaign=heygen-video-launch-2026-10&utm_content=tile-potter&utm_campaign=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_content=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_medium=email_action&utm_source=customerio )

Pottery
Live action · Text to video

A glassblower turning molten glass, generated by HeyGen Video ( https://developers.heygen.com/heygen-video-1.0-catalog?utm_source=customerio&utm_medium=email&utm_campaign=heygen-video-launch-2026-10&utm_content=tile-glass&utm_campaign=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_content=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_medium=email_action&utm_source=customerio )

Glassblowing
Live action · Text to video

A painter sweeping a brush stroke across a canvas, generated by HeyGen Video ( https://developers.heygen.com/heygen-video-1.0-catalog?utm_source=customerio&utm_medium=email&utm_campaign=heygen-video-launch-2026-10&utm_content=tile-painter&utm_campaign=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_content=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_medium=email_action&utm_source=customerio )

Painter's studio
Live action · Text to video

A cellist in a rehearsal room, generated by HeyGen Video ( https://developers.heygen.com/heygen-video-1.0-catalog?utm_source=customerio&utm_medium=email&utm_campaign=heygen-video-launch-2026-10&utm_content=tile-cello&utm_campaign=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_content=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_medium=email_action&utm_source=customerio )

Cellist
Live action · Text to video

A dancer turning in a rehearsal studio, generated by HeyGen Video ( https://developers.heygen.com/heygen-video-1.0-catalog?utm_source=customerio&utm_medium=email&utm_campaign=heygen-video-launch-2026-10&utm_content=tile-dancer&utm_campaign=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_content=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_medium=email_action&utm_source=customerio )

Dance rehearsal
Live action · Text to video

Fabric flowing across an industrial loom, generated by HeyGen Video ( https://developers.heygen.com/heygen-video-1.0-catalog?utm_source=customerio&utm_medium=email&utm_campaign=heygen-video-launch-2026-10&utm_content=tile-loom&utm_campaign=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_content=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_medium=email_action&utm_source=customerio )

Textile mill
Live action · Text to video

A ladle pouring molten metal, generated by HeyGen Video ( https://developers.heygen.com/heygen-video-1.0-catalog?utm_source=customerio&utm_medium=email&utm_campaign=heygen-video-launch-2026-10&utm_content=tile-steel&utm_campaign=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_content=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_medium=email_action&utm_source=customerio )

Steelworks
Live action · Text to video

A farmer walking into a wheat field, generated by HeyGen Video ( https://developers.heygen.com/heygen-video-1.0-catalog?utm_source=customerio&utm_medium=email&utm_campaign=heygen-video-launch-2026-10&utm_content=tile-wheat&utm_campaign=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_content=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_medium=email_action&utm_source=customerio )

Farm at sunrise
Live action · Text to video

Visitors in front of a large canvas, generated by HeyGen Video ( https://developers.heygen.com/heygen-video-1.0-catalog?utm_source=customerio&utm_medium=email&utm_campaign=heygen-video-launch-2026-10&utm_content=tile-gallery&utm_campaign=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_content=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_medium=email_action&utm_source=customerio )

Gallery
Live action · Text to video

A model in a white studio as the flash fires, generated by HeyGen Video ( https://developers.heygen.com/heygen-video-1.0-catalog?utm_source=customerio&utm_medium=email&utm_campaign=heygen-video-launch-2026-10&utm_content=tile-flash&utm_campaign=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_content=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_medium=email_action&utm_source=customerio )

Fashion shoot
Live action · Text to video

See every launch clip and its prompt → ( https://developers.heygen.com/heygen-video-1.0-catalog?utm_source=customerio&utm_medium=email&utm_campaign=heygen-video-launch-2026-10&utm_content=catalog-button&utm_campaign=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_content=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_medium=email_action&utm_source=customerio )

 

Built on MiniMax H3 and post-trained by HeyGen.

Excited to see what you'll create,
The HeyGen Team

Download HeyGen on the App Store ( https://apps.apple.com/us/app/ai-video-generator-heygen/id6711356409?pt=127338412&ct=email-footer&utm_campaign=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_content=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_medium=email_action&utm_source=customerio )
Get HeyGen on Google Play ( https://play.google.com/store/apps/details?id=com.heygen.app&referrer=utm_source%3Demail%26utm_medium%3Dfooter%26utm_campaign%3Dapp-badge&utm_campaign=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_content=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_medium=email_action&utm_source=customerio )

API Docs ( https://developers.heygen.com/?utm_campaign=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_content=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_medium=email_action&utm_source=customerio )     Help Center ( https://help.heygen.com/en/?utm_campaign=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_content=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_medium=email_action&utm_source=customerio )     Privacy ( https://www.heygen.com/policy?utm_campaign=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_content=%3CLaunch%3E+HeyGen+Video+1.0+%C2%B7+5+All+other+users&utm_medium=email_action&utm_source=customerio )     Unsubscribe ( https://track.customer.io/unsubscribe/dgTXtQoDAKOz_Seis_0nAaEcB9q68IqnoTJzG4ytFA== )

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8 October 2026 · 15:00 UTC