The drop-off you can see isn't the problem

No dark-mode styles — this email renders the same in a dark client.

Friction hides between your metrics

40%

year-over-year surge in exit rates following user errors.

After analyzing over 9B user sessions, the data confirms what most teams already suspect: users aren't leaving because they lost interest. They're leaving because something got in the way, and most analytics tools still fall short of showing you what.

[FIX YOUR CHECKOUT FRICTION](https://www.fullstory.com/blog/checkout-friction/?utm_source=marketo&utm_medium=email&utm_campaign=NUUR-Default&utm_offer=blog)

Why behavioral data changes how teams find and fix friction

Funnel reports show you where users stopped. Behavioral data shows you what happened in the moments before they did. There are a few key ways to put that visibility to work:

- Track where progress stalls across your most critical conversion steps, not just where users exit.
-

Pinpoint the specific interactions driving frustration before they compound into abandonment.

-

Surface the patterns hiding in your highest-traffic flows that aggregate data smooths over.

Atlanta • London • Sydney • Singapore

Copyright © 2026 Fullstory, Inc.

[Fullstory.com](https://www.fullstory.com/) | [Privacy Policy](https://www.fullstory.com/legal/privacy-policy/) | [Terms & Conditions](https://www.fullstory.com/legal/terms-and-conditions-2023/) | [Manage Preferences](https://go2.fullstory.com/OP-Subscription-Email-Preference-Center_LP-Template-Unsubscribe-Q2_2025.html) | [Unsubscribe](https://go2.fullstory.com/unsubscribe.html)



.

Accession

nse/fullstory/2026-09-03/385

From

The Fullstory Team · theteam@get.fullstory.com

Sent

3 September 2026 · 09:00 UTC