The $13 Trillion AI Boom Has a Compensation Problem
AI could add $13 trillion to the global economy by 2030. That's great news for the economy. But what about the sales reps doing the actual selling?
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AI could add $13 trillion to the global economy by 2030. That's great news for the economy. But what about the sales reps doing the actual selling? Automated Workflows Boost CRM Health by 55%: Five Fixes That Make a Difference (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VVN45F578-JsW1sj70w6y6nJqW2gkVcw5Wm-6FN4KxWMg5m_5PW6N1X8z6lZ3mvW2yCR_C904KnCW2v11Bt7z8dPdW7jzGZy105tNbW1rWHpK7RkHsNVt5NC88fMLzcW4WtklS35TP39W4B8C8f1K4DdbW5dm9Zb2f8NzBW6gXK1P6fCgBsW29kgmv4dMSwtW4ClX6P7dL59dW5rHby35gCXKpW16scyS4q9dHCW4czH6z61WnCLW8QWX6h3JkS4MW6C57WB45RDrwW63DLWp4Tg5_hW7YV7wW2GwqV7W1h9fcV4pdSW2N1ctf7D25ml1W4X_2jM3DKKW1W24h11F5Q8rDtV9y-9N5HX-HMW3qstv427X6VQW7XZm_V2-JmLgW1gySnf4nqQL1W60CkXW4kJXPRW8qPDTl6HK6M3W4PjYSv2T3nLRW1fbR7G4X7mjfN7M3-CGD-wgjW8Q6Dvg2HYqjfN5Nm9RSCKHw5W7hkKFw3cxJPFW8X1v014SQjyfW10P_TM29K1-3W2vcxdf7PhYVrW73Qnrh5V1_j8f7sqQK004 ) Your CRM might be lying to you, and your sales team is paying the price. One 90-day case study shows how five automated workflows improved CRM health by 55%, reduced lead routing delays, and cut email bounce rates. But the biggest surprise? What automation still couldn't fix. Here's where RevOps teams should start. The $13 Trillion AI Boom Has a Compensation Problem (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VVN45F578-JsW1sj70w6y6nJqW2gkVcw5Wm-6FN4KxWL-5m_5PW69t95C6lZ3l5W2JsMnw581PHtN2nP7fQGVq9FW35Xd8-34Q7vwVMR6cv1Z0jvbW6bjrxj65c7knN4BLHy11KwFnW4GNt5f48BBgRW4hPMkD4yZNh7W7qNf3b9kGVRlW30clnk4lbFWcN6gCV2MwnJslW9bC3-q3s496nW5v4FyL9lBbR1W2vzw7v4C_7GFN10jzsSMPc0cW3SYtHz6vh5xBW2HJhZ76970DlVg1n3P7MTz5LN4y-tCnzZKwNW4c599v6Fy2DbN7JlYZrft92bW7FFpmg8MDBwtW66ST45146p3sW24NyRK3MT0X6Vz3l076xWQy5W6MNl9g4Hw0-SW182Zfs4ZfR8nW2HcWWz5PLL78VgF80_1TY99zW8dxvYD22p6HVVYMrwc2vWvkjW2JmM1G6ybrBHW5c2CBs2nQnz1W8xqYCm1Ft5_jN2WHYkwl79_pW2951PK6Jnj5Sf6V5sVg04 ) AI could add $13 trillion to the global economy by 2030. That's great news for the economy. But what about the sales reps doing the actual selling? As AI boosts productivity, companies may raise quotas without increasing commissions, leaving reps working harder for the same paycheck. Discover why AI's biggest compensation problem isn't technology. It's deciding who gets rewarded when the machines start doing more of the work. 39% of surveyed respondents expect AI-related reductions in their organizations' total employment (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VVN45F578-JsW1sj70w6y6nJqW2gkVcw5Wm-6FN4KxWL-5m_5PW69t95C6lZ3pfW5WNk2B5Dlq8PMcXpktSvBvDW8w8vPh2DbgXlW6Wsd-04bYk62W804GNP1sgYJ-W1LjN6V99GssyW3Qy4VG5k2HkwW6bTys-81FC13W4K_xl85vCkNmW9fn9dz4lY-VHW4f21-948BgCfW3sXHLx537H50W7f0tqy672WvsW6BHlxs1zJX_DN4yCs6scM6z0W4l8KH54crr_RV1zMYh45YpxrVcTBP59gKDv8W1q_rHj4X-GQ9W1qGYC226CKd2W1NmQ_F4f6jXWW3MvSj828t59nW3j7CRQ8QY2CjW5gcGNL5J49qpW2JGbj81WGb_BN4VTMjgqWk53W5JsCXM3BY_h7W14pn-Z1fGg8kN5sDSYywyKX6W3X4mkl8hN5szW7xzFMG1wYNTsV9-Wj616nXpcN64MTR4bdPswW81nF2F63nFF2W8rSDjq57W02kVxQ4Kd4dp4CMf1yMYvd04 ) The next great sales hire might not need a salary, a desk, or even a LinkedIn profile. AI workflows are taking on everything from prospect research to lead qualification, raising questions for revenue leaders: Does growing the sales team still require hiring more people? Before posting that next job opening, here's what every GTM leader should consider. Companies Are Spending Billions on AI. Where's the Money? (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VVN45F578-JsW1sj70w6y6nJqW2gkVcw5Wm-6FN4KxWL-5m_5PW69t95C6lZ3kQW68Ngg77M-k-rW16jJx54J-4CVW2Y8drL7F7dDSW4QvpWL2hn-MgW5mJq602qfSVVW2qkmMt7VkTY9N2T7xwvLHrcnN94mylJ8hGT8VBG1-g8NrsQbW987Wv9311-X9W4_JPH43xC-v4W6jQYtT1FXBmlW2qCHgb5FFJnZN7qdFY-NHRZ-W7mFzFJ84ZGDSW2xrjgm7mnv-mVv18KL6_pSGRW19wrZY75MFb9W51XM7k89lX46W6xkGGV6Mq9-SW7KrmbJ8vYHRzW7nv-M_6S-nXRN4T3S0XRcqmYW7mjbC31mKRNLW8Rx1Mh5pRqjtW6KJqWD1D4mQkW9fy6jV21Ft0-W4gkzMX6mnQngW5hq8Vd7jTFd6W4Wn_9P1VKVZWW58D3Hy7MF0B5W8B5RC560n-gFW3b8VCD63YmFrW6tkd4K4G-pzlVWlmG86Jbd96W1YjqFT3MyGGMf90cTMW04 ) Companies are spending billions on AI, but where's the money to show for it? Employees may be getting more done in less time, but that doesn't automatically mean more customers or bigger sales. Here's why all that spending isn't paying off and what companies may be missing. ⚡ The Top Stories on Finance and Commissions The technology running your revenue engine might be quietly draining your pipeline. We pulled the latest data on commission errors, quota attainment, and AI adoption to help you plug the leaks. Companies lose up to 5% of annual revenue to manual commission tracking (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VVN45F578-JsW1sj70w6y6nJqW2gkVcw5Wm-6FN4KxWLH5m_5PW5BWr2F6lZ3kHW70ZRBq25wy2hW28CCtN1HSk0YW564zFG6sqL7XW7KSSW_8fCGzRW1xHB-78nRTMHW1j78fd7RNpwrW2TtC2v3j-tnQW2ZvC2c7prMTLW42k9cf30ml7XW7HZlrc34y99_W799Qmz6fQ3s6VpX7q26TdXKmW1bgGKf7k8wsCW8kxczM8SDByPW17HqM03SW-MDW95Slfj8tQLvdW1SjD2v8fg19hW2F2C4z577tpXW8T9Grz4XMg6NW7SmcP41Sv_btW6PZbC93-dYT2N73D8v-vKVJXVMHd0q2RZ_nLW4GmWYk5w5_tDW76JryP4Sz4HSW14TkSW2Lvv60W68XSMb4jyD24W8Bnmvd6cJqtjW3rDdNq36ytksW6b7dkp60qsFjW3k7QrV7bd9m7W8XFWQ082gBP4W7_wnRf4mRvb2W9dFLqd6nrbJ0f1nsfK804 ) Mid-sized enterprises spend up to 200 hours annually just mapping data discrepancies. Relying on spreadsheets for compensation results in a 53% error rate per payment cycle. Consolidating your stack stops this massive revenue leak. 69% of sales reps missed quota as win rates dropped to 19% (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VVN45F578-JsW1sj70w6y6nJqW2gkVcw5Wm-6FN4KxWLH5m_5PW5BWr2F6lZ3pcM4NkmJYD3g1W44CzFT2Lz_8JW66RQwT61Gw5nW5g6FHc45KZ3JW36wKgh3MVkr4W80ZvvY746HT8W13xp9J6F92MyW3dv0Xb5yZbR_W3DcZ417gs7TzW8zX1b11JJymhVqX3Rm2H23qBW6WgwNJ5v82DfW5JHjwN3bhQgpW87vSHn44_wFfW4n2ZLz6Gc_DtW7Tqk6K2s9bjQVRyB6T4VQcNkW56RLHX33T0HSW16r2vR6lCXBzW76Wtbn1GFxfLW85CSF-4vtTC1W2q19855bKSN_W3qQC0j43fD07W94Lg3B5RPBZxW81Vx3N3q46bVW2bnJKj7kpdSSW4wjVHG4KMCLyW7_4WwV2Q2PT4W6vrwxQ6xpYlmW2_WgVl7RBJBRW5v4NhB6vf_-rVR-d8M5nBdk4W6G96Dw5WlJWvW2ZB0cR563RhLf3fw-yv04 ) Enterprise SaaS teams are consistently losing deals to smaller competitors. Bloated approval chains now consume up to 30% of a 134-day sales cycle. Buyers are actively choosing smaller vendors who offer faster execution and domain expertise. Lead quality drops 80% within five minutes of a form submission (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VVN45F578-JsW1sj70w6y6nJqW2gkVcw5Wm-6FN4KxWL-5m_5PW69t95C6lZ3q3W80QHT_8TLTrKW88TtdG7W1jSXW3fGnbx97v_lsW1plr9h2YCMQvW6hc0W16LHgYbW2JrBwY7wCsfxVtmzjd6mcl1MW6KYfml4Kyf5PW45n3NT2NP1B9W6GL_3Q7S49XJW2Z-HsK3ZsqvlL72zmmlQTBW8g2C1x3B1tm_W441yD73hRhdGW5wPVkK8t-jwnW9dTCn392l03yW7Cdmmq8qkvPKW2J8qhx7xShXkW9kh9F73sgn_7VX73m87m2Tn-W1THHQm7dc0F5W4V78l24rfPq8W9gMHnz9k9zmwVbtVj273HV2XW1ncjHV2rbQcrW5w9dbK2FMyb8W6Rtr7M9fvBH1W2FkC8d223tx3W81b4Lg49R75gW1LsPxX4mtZtKW7lq6cH22YwcgW67-VJC2HVLf1W4fwN0Q4h4vb0W300Fgn3mx_jsN2BxbmnJ6yMlN7jcsFY3rzhzf30wLgM04 ) Speed to lead remains a massive blind spot for most revenue teams. Over 67% of sales organizations still use shared inboxes or Slack channels to assign leads. Here’s why connecting your territory plan directly to your routing rules ensures qualified demand actually reaches the right seller. Fullcast Platform (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VVN45F578-JsW1sj70w6y6nJqW2gkVcw5Wm-6FN4KxWLn5m_5PW50kH_H6lZ3m0W1knrYz1jWwLTW66bgKQ8DhfzWVKxKw036YK84W2XgM61148cvHW7mm1vf2gr53DW2hCfjM5WzxLrVsJLTR98T79WW1bg7Rs1TlgMJW43nR7J52NClLW4yBPwL1ch4QTW5VWdmL5Hs_-vW4Tbbm82JzC1pVN1QgB7k2p9MW84js941PTSzNN6dWZDFL7zSKW6ndSp81-ymrJW7YTf664BqG71W5-q7ZB4DMdk6W1b_yWn4QTHFcN7NzLnxVjC6xVvpX_j4mW08wW2lty7M3JNmM3W4Nk2pY1hmq-SN3bZDC0mj6CYVQZB9L19Phh5W1z76LV2KqqFxW3pW-Lv7gy1sbMRYXlGsPrZvW8k7m8p15GRRfVJVVxl4chzRJW98Ch7h54l52_W7bHqxd73vn7Rf6wQRNY04 ) New $2,000 threshold hits 1099-NEC commission payments in 2026 (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VVN45F578-JsW1sj70w6y6nJqW2gkVcw5Wm-6FN4KxWL-5m_5PW69t95C6lZ3mXN8DWLn96_y_TV3JCyj4y-QnNW2HhQqF89V3TgW6ygZpx8TKf69W2ZL0SH4dFsGVW9fw_8g10rbTXVtlRyr1NJN8BW7BxyCl3325dkW6cGl5M39bWXjW5lk4d82ghDrsW7PDNpS31J6zcW2nMyLq5K52pjW9kHRNn24PBnzW4qVM9Y8MwjjLW5fl8m718qsPrW7rrtxZ6MKMVpW38CV9S8tYh_CW53tvpG2Pr3FNW5GSk0220m9HkW2r7Pjg870txdW6jk-zy899CvRW4xctYP8_q5xcW6bSbVM1Hv-2nVPKDL96N0S2jW5FQ4h-8Yw559W5Bp-3j8wLwWWW66rDBf4cZptqW1lBQHQ8R8lcGVpT5ZN3HhCqLW7BXxQh3X6dVfW6tsjH59cX8qqW16Pnjm80v3PfW5_kfVt2NRqw_W8yzg8D2byzrVW84cbYb1xzmJqW6xxqRJ8NZmgPf9kmds804 ) The rules for nonemployee compensation changed this year. Missing the January 31 deadline for independent agent commissions triggers penalties up to $330 per form. Automating payee tracking across your active rep network keeps your business compliant. AI Wants a Cut of Your Sales. Who's Watching the Money? (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VVN45F578-JsW1sj70w6y6nJqW2gkVcw5Wm-6FN4KxWLH5m_5PW5BWr2F6lZ3nPW81L3JB4wnpSTW3nTgqS8WD1y5W371W1D6Q5_XlW7nWnwn4LVQ1nN6gTM-p9pc3zW32zWSz6f69S7N3_bW2PPSt9CW95QWWs4XWw2dW4z4RWy2Zks08W17mtgD6Ly9YbW12Nr8z4DHBMxW1j81qj18pYF3W7LRL_z1K5K7PW6n4Q518LVHXRN2hTz2BcdJc1W3PJX6c562_vgW61jlfV4V2WFBW4nMgQP5bhFRbW43jL1K7MRTRKN8_h91XCx-qYW6sPVG13HK1nHW6fnkMV2GDPk0W790fCV4hB690W8vCv9f1xsx34N52XDBy1k6pBW8mTpKV4wRT40W7mcXHg2KKR0hN5nl5MbgN6NBN6gBW-8Ddn73V6YnnK8QNW9dW6zcfZy2tMSMKW6fyG537ZsS29W8CVDTW2fG3L3W3W9Dny7dSX69f8_ySG204 ) Only 13% of companies have policies ensuring human oversight of AI, yet AI shopping tools are already collecting transaction fees and commissions. When an AI assistant earns a cut of your sales, who's checking the math, catching duplicate payouts, or tracking refunds? Your newest commission liability might not even be human. Read more. build vs buy (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VVN45F578-JsW1sj70w6y6nJqW2gkVcw5Wm-6FN4KxWLn5m_5PW50kH_H6lZ3m6W3qZTLp78WnxCW6P4ZP35GgndSN7HVlngRlW90W9hzl_58vKkKlW1LccZz8rl4MyN8GS5H-MXNF8VNkJbt4KZrzZW4WBKzs5Z4p_9W3swk021jFWCfW2pzJDh3dR7xkW8qBxfK96ScwfV620BL3rKjljW2YvxLm1WKt6jVpzdmM1h20r8W1fxJ_33TXbB6W2mZ6lb6c1K3vW7yCm7f7f6WYRW2dfRY55cCswkW6YnCjT6pDqbpW5GQ66l7N0rc8W942GT02WNtv9W8XmRLz8G7qrDN6SgHC-HfkfzVh_mH45Mp6CYW4YvpS05SJgYCW3XhyZh1bSmS7W8Ym0Jb8gzGTFN1D2WHfMT_kjW4Q533T6HBxkNW8QFX9B6RN1HTW4FRzbS2FxXwsVlzNSX1H2s3bf3Zsjyl04 ) Every RevOps and GTM leader is facing the same question right now: build it with AI, or buy the platform built for the job? Fullcast surveyed nearly 100 senior revenue operators, 97% Director-level or above, to find out how they're actually making that call. This is a de-identified, question-by-question analysis built for the people who actually own these tooling decisions. Whether you're deciding what to build next quarter or trying to bring some structure to a decision that's currently made ad hoc, this report gives you the data to back it up. Click here (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VVN45F578-JsW1sj70w6y6nJqW2gkVcw5Wm-6FN4KxWLn5m_5PW50kH_H6lZ3m6W3qZTLp78WnxCW6P4ZP35GgndSN7HVlngRlW90W9hzl_58vKkKlW1LccZz8rl4MyN8GS5H-MXNF8VNkJbt4KZrzZW4WBKzs5Z4p_9W3swk021jFWCfW2pzJDh3dR7xkW8qBxfK96ScwfV620BL3rKjljW2YvxLm1WKt6jVpzdmM1h20r8W1fxJ_33TXbB6W2mZ6lb6c1K3vW7yCm7f7f6WYRW2dfRY55cCswkW6YnCjT6pDqbpW5GQ66l7N0rc8W942GT02WNtv9W8XmRLz8G7qrDN6SgHC-HfkfzVh_mH45Mp6CYW4YvpS05SJgYCW3XhyZh1bSmS7W8Ym0Jb8gzGTFN1D2WHfMT_kjW4Q533T6HBxkNW8QFX9B6RN1HTW4FRzbS2FxXwsVlzNSX1H2s3bf3Zsjyl04 ) to download the ebook today! Your Sales Forecast Might Be Less Accurate Than, Say, Copy and Paste (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VVN45F578-JsW1sj70w6y6nJqW2gkVcw5Wm-6FN4KxWLH5m_5PW5BWr2F6lZ3kSVXGXY13d325kW3BQDcG94WxfrW63_WMR27QZ7gW1KkxCT8LNHttN8P3HTd_jgbDW2c82bc3kjyJyW2SMcXd7hFnPzW754hz183B3L5VckQr86z0FSdW4j1bM13VJn4hW5pyY962q7tRdVcrC9h2JvSqqN12Dk9T2FpphW2_07mK5KK53DW7q8gSX4CFSScW7hz5C08cxyhRW3tB_B48-0l2gW77m5hW7JJBmBVw-xYw7FjhVfVS4nWh4dh0cLW57Z5K48Q1fPzW39DxhT4cm6pRW7_0G5D3QRRJGW99pspQ6zh7Y1N3_tM6cxg539W7kX4GV5PY14RV74PX04C3qP3W5Z63Hf7x9nC8W88WNMH8-QBmsW8d2mN55jHwW5W636S6R52t-mVW2RP9S75FQS2jW7p0lZW3H-2HCVhdGP82l6XXff2dSX5q04 ) Research suggests up to 50% of sales forecasts fail to outperform simply repeating last quarter's numbers. So why are companies spending millions on forecasting tools only to let optimism, office politics, and wishful thinking determine the final number? The problem might not be your data. It might be the people adjusting it. Read more. Bootstrapping to $1M ARR becomes the new baseline for VC funding (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VVN45F578-JsW1sj70w6y6nJqW2gkVcw5Wm-6FN4KxWLH5m_5PW5BWr2F6lZ3myMzLPmB24-mdW7dWXwX76xmN_W86T0Y_66L4SJMjjkWYjyxRgW2R_zx02m5th3N65GKJgpPcdWW9fk3R9873ls0W3xjpZ35SvJSqN7ZhXtCXhVvZW6PbQQM8fTSc7My-31rTKkzpW8BwZQ07syMRyVTdkYC6kW59YW6Ks00H12K8M3W520pGl8tx7BxVw4TYF4cJ8JdW608xfq3gWf_MW8jls-y3XFC9PW6dLhGr2qnV_PN5t2L3B-hWR5N3rvDVRT9KkhW42pT2j3mM0f5VLGV-86VnlplW1fDLGy8ddnHSW55fH3J8HxSmYW3h3Y-T8D2z2-W2mQshv6ZrQQ3W7F7_Sr3vvGWzW4ZChQ410QZHyW8K-Qf654kmRNW6M7b9y6KwHyXW1k0xvF3XGTGQW83hpYV2-8SM8W56XbLc60vbz7dzv6c604 ) Investors now view proprietary data as the ultimate competitive moat. Capital efficiency and early revenue traction matter significantly more than a polished pitch deck. 💡 Commissions Tip of the Week: Retire your shadow commission systems Your commission tech stack probably grew by accident. A secondary CRM instance or a complex database built three years ago is likely causing your current data drift. Every time your operations team reconciles different platforms before a payout, you lose valuable strategic time. Audit your tools this quarter. A dedicated commission management system with a built-in calculation engine replaces fragile spreadsheets and provides an actual audit trail. Consolidating your execution layer gives your sales reps confidence in their earnings and frees your RevOps team to focus on revenue growth. 📍 The Revenue Finance Roadmap Here are some events for navigating the future of compensation, valuation models, and financial performance: - SuiteWorld 2026 (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VVN45F578-JsW1sj70w6y6nJqW2gkVcw5Wm-6FN4KxWNs3prCCW95jsWP6lZ3lrW1x9BJv8PRJgRW92sX0f8BV-LtW5QQRW84TPfc_W6Dlgfd2lFKmMW7gMRQb1gKFWRW3MN-S110GLq3W1LJfHg7cVZQwW1SRK9W6HHZCqW3vtNV0373SmKW3sSXht3YGF6rW58BZFb962xBVW5MHws87hyL3VW21629H5LWGP3W1StSML1mZLmVV4Mpmn71wyjwN6Xdzg3f5-syW1Kbt8t1txkg2W76PjsK43frHsW8NDzsl2RsKvGN4Tbs3mD-kBlW3QqWKD4QVrFHW3gTHt66hfBysVCRCn55fsPSCW3J0qxB5T9hcZW8G-24b74Yl1QVLCNJw51zp2bW8QgcxP8c1HZNW72C8hG6ltQzCVq6tn226ZChZW99NZRb1yB5m8f3wmZ7204 ) - NetSuite's flagship Cloud ERP & finance event. They will cover automated revenue recognition, complex multi-currency financial consolidation, and automating commission calculations directly within the core financial ledger. - Date: October 25-28, 2026 - Location: Las Vegas, NV - AFP 2026 (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VVN45F578-JsW1sj70w6y6nJqW2gkVcw5Wm-6FN4KxWNs3prCCW95jsWP6lZ3mVW50C8df64KzGzW1RlH8145WgfWW6lW4qp7jjrxgW2rQbPW5LrvsLW93QW1k7Q2ww5W7SXQQy4k0QMZW6KLNjb3cPN3tVXFRbx5lpLJVW1wXXgl4pR5y7W7xnrT16rjYsFV_qFCN5l-dzvW3pQvsx8Sbt-sW3nCvl85GhrFDW2-86R83JTt-WW31n8lt5gy1KCW8F-qDn8KrpS3Vw7c9T10jNZ6W5L12sf1lmYv_N8VNg8LCSgbRW46d5xY7y4lPCW1PmhDq95dmTWW813pp1223YKjW987Fwj1v7YQSW7TbCN68m2V1KW1wF0wH8cVFplN7vxb-Y9crp0W235zbm8W_tDMW90K-HT4QbmssW659PvP8trkgnW777_Zj3fKm8Xf9jLdR004 ) - Join 7,000+ treasury and finance professionals to step outside your day-to-day, reconnect with peers, and see how others are tackling the same challenges. - Date: November 8-11, 2026 - Location:Las Vegas, NV - Fintech NerdCon (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VVN45F578-JsW1sj70w6y6nJqW2gkVcw5Wm-6FN4KxWN83prCCW8wLKSR6lZ3nDW7G7_ww3TgkN5W10bvT52SD4tYW69GmCK3Drm_rW8pBtsp54YZ7KW75WV8W8C5p9JW8JL2Rz2wbJT5W1bqN6K7qS73jW4Mlpfl3zPcJtW7GM6G07X47MFW4byFrr6h9lw5W1983745gRDknW7rtpsd18ty_zVhlfrC5xqvrRW7KX16X1rDfMpW25bBMR2VbY7GW2YBZGv78n0ZmW6pd5nt6BcgKyW5V9m-q850npMW4PJvBR8rvCKNW6JJ-gh82PJHcW6m7gGt4TGm4mN22G7KsQ7ZLJW3SW6rz60CD7DW3tDHwg5H2CPCW1YjX8N8HsCNSW7TQCRF3Qtf9HW25LCM588FzJWW6BMHpN91gjDpf3NlS0d04 ) - NerdCon brings together 1,500 carefully curated fintech operators building the infrastructure, trust layers, payment rails, AI systems, and products shaping the future of financial services. - Date: November 18-20, 2026 - Location: San Diego, CA Richard Bernert GTM Podcast (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VVN45F578-JsW1sj70w6y6nJqW2gkVcw5Wm-6FN4KxWNs3prCCW95jsWP6lZ3q5W1gxcm319Crr_W3GTZKv8LGcKPW2Rpn7H5VdMznN2hDx63w7-8yN1xT_hfpP6gLW6Jdzrl5qy1p9W7ncWS63G_3nFW4Sz99g1sv2NXW9gVwgw4jk82HW24rVH03J6n3kW2yZ5nH8Xkg8PN3Lqld2JrjrSW1fvhfW8tK9LkW8K2pZf7f-KRhW3_HqgX1ScndcW7rSYjq4DdK8QW4cl0jc6LvTW5W7mjpSX7FndPgVtFK8z8t6Z7ZW6Z_rqP5BM7TRW76vY_h1QL1bgV2yf_t56NdrRW5nlkF91ZnS47W4FMhtX1yqqJwW93HxXF8_P26mN7PQTryZp_RkW2WXl9d8s4jqnW8rNmT236vsZCW8K1F_x7nQ5LqVQ_SvP3M3-vzf8nGDSq04 ) Richard Bernert, MD: The Startup Strategy Big Healthcare Companies Might Be Overlooking What does it take to compete against billion-dollar healthcare companies? Apparently, a promising blood test, a physician willing to knock on doors, and a lot of determination. Dr. Richard Bernert isn't waiting for the healthcare industry to come to him. As Chief Medical Officer and Chief Operating Officer of Precision Epigenomics, Bernert is helping bring a new approach to early cancer detection to market. The company's EpiSeek blood test is designed to identify signals associated with more than 80 types of cancer, including difficult-to-detect brain cancers. Early research results are promising, but bringing a medical breakthrough to market presents an entirely different challenge. In this episode of the Go-To-Market Podcast, host Dr. Amy Osmond Cook, CMO and co-founder of Fullcast, talks with Bernert about competing against established healthcare giants, finding customers who need your product most, and building a company where the mission matters as much as the market opportunity. One of the most interesting parts of his strategy? Firefighters. Because firefighters face elevated occupational cancer risks, Bernert has made first responders a priority audience. And rather than relying exclusively on traditional healthcare sales channels, he's personally visiting fire stations, meeting potential customers, and building relationships. Listen Now! (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VVN45F578-JsW1sj70w6y6nJqW2gkVcw5Wm-6FN4KxWNs3prCCW95jsWP6lZ3q5W1gxcm319Crr_W3GTZKv8LGcKPW2Rpn7H5VdMznN2hDx63w7-8yN1xT_hfpP6gLW6Jdzrl5qy1p9W7ncWS63G_3nFW4Sz99g1sv2NXW9gVwgw4jk82HW24rVH03J6n3kW2yZ5nH8Xkg8PN3Lqld2JrjrSW1fvhfW8tK9LkW8K2pZf7f-KRhW3_HqgX1ScndcW7rSYjq4DdK8QW4cl0jc6LvTW5W7mjpSX7FndPgVtFK8z8t6Z7ZW6Z_rqP5BM7TRW76vY_h1QL1bgV2yf_t56NdrRW5nlkF91ZnS47W4FMhtX1yqqJwW93HxXF8_P26mN7PQTryZp_RkW2WXl9d8s4jqnW8rNmT236vsZCW8K1F_x7nQ5LqVQ_SvP3M3-vzf8nGDSq04 ) Screenshot 2025-11-18 at 10.53.32 PM (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VVN45F578-JsW1sj70w6y6nJqW2gkVcw5Wm-6FN4KxWN83prCCW8wLKSR6lZ3p-W2kWyGc36qGLWW5ndZLw1H8nKxW2FsC0y4mgTFSW182vWF1NpQgYW8ZJ05D5dqYNbW4ByVG27z8KMfW44Qx868WZCC2W89tq944yZ8fFW2WggYs96VJVBV-jTsD53DJ1BW4VHMCW2YX-y-W3JNNjb4QPwL4W1gQx5h20W_y8VHh5g02RY3txW79_WXZ1_rN5JW5nd4sJ6mb69kW1KpwQZ4RwdFXW4bZzpy72VCzJW46DSK_5ctqcSVJFsfQ2wSDGyN24zwMML_qg0W25Z0Hj3nG9WxW139bvC7Nm3FhW2bZfwR7L3PbyW1r1TgR8VlVjyV5T67y64X_smW3j4zw_3z57KhW4XkxGT65wHbMf6kPvpP04 ) Did you hear? Fullcast published a book! The RevOps Advantage reveals how the best revenue teams operate like world-class pit crews–driving alignment, executing seamless handoffs, and making every move data-driven. Co-authors Ryan Westwood, Dr. Amy Osmond Cook, and Bala Balabaskaran break down why nearly half of RevOps leaders are investing in AI for sharper insights, and how you can use automation to deliver the accelerated growth your board needs. Amy Osmond Cook, PhD Cofounder and CMO at Fullcast (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VVN45F578-JsW1sj70w6y6nJqW2gkVcw5Wm-6FN4KxWN83prCCW8wLKSR6lZ3pmW5vQMNL8cHFpCW13frWN6yQGGvW8TMct11YnNzCW3NNn4876Fy55W4_Jr0K7Xh9kZW3j-BGg3gHqTgW3wRNFf3Th3fkW1N47y41Mzj73Vr7Vd25_LtxjN3PqQ2rXRhcYW6SFMJG76bkS6W20HZYV2_KMJ0W23XBQS4pVn5ZVQvjkS2Yn6mXMZJ8X5t-zBnVcZ_y82-wGgHVJ0wJZ5LhzyYW2tdxft5GTFh7N5tqDM526VFLW2FTJDW78x7fkW93ksdf1BK7-TN8972qP7dV2xW6KFhjk2HfJGSW6SCS8V8h5LbhW6PQS7n5LQC9DVWVrVd4pDLZ9W8bck-W4RSh-9W97ffqz2Rlpztf5rj5L204 ) amy@fullcast.ai (mailto:amy@fullcast.ai) (949) 813-0182 Connect with me on LinkedIn (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VVN45F578-JsW1sj70w6y6nJqW2gkVcw5Wm-6FN4KxWNs3prCCW95jsWP6lZ3nmVfqk-P73vVk-W4V07Z-5My9_SVh645J5JBZmFW49nzZj1gv2YSW1wb2G4122CnPN5FRvTKdZWP2W13PMmn7g3d0BW4h5WwY18cS9GW3cXCQG5LlvNnW8MQpkZ1WR45FW3FD_9k4lj6FPV4ww_D3WBwdxW4s-cKd1g8Q5sW4lF_T85Vq65KW3pcg6B8Zcs-cW8M0nvv10vLqbW2r5l4K8wpLcRW51Z60s2KvQBnW3GKL7p1nc6k4W6w3hrp78yRmzN3YjWGWNs7dZN9lyTq6wD7-JW7S9tSQ80xgVmW25thRh3h-ddXW3qkpmB4BZVP4W2QvGXy3K4NKBW8Gx9v328DXGlW32TRNV4RjdhQW4VrTFr7T_MjdW8y-0Lz7N-Gplf7SS51T04 ) Schedule a meeting with me (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VVN45F578-JsW1sj70w6y6nJqW2gkVcw5Wm-6FN4KxWN83prCCW8wLKSR6lZ3mPW7m7vhx1565TLN71J-cMqQvtLV4Fj2f888cxFN67R5bRYK3CMW1cWsFB3cTLMmW38-XJ_1MxNZPW6NNS155HBdPQW5MXYb04_dky7W7MTTqW3VDWXNW5b4Jmr4s1mqlN7LLRhky-cwQW64mfRX4--gPvN3rxqk3BTSVXVcwPfB3LHPRpW8mmSzt3bVSBLW77sRl-5PljqsMr-GYMZk-H4VbKRYG4KHw0CW2Rt_ry4Kc5SPW7xgFFr4kMcdzW6GZTNR7gGr60W4fdy0P3q4dvYW3tnBdz3FSJPzW5ZkQyK4PwbsGW3xM71s6BkgqvVFTXM077GRDtM21NJBbXbM5V9QP2R4f9DgSf8s94DF04 ) Fullcast, 955 East 100 North, #93, Payson, UT 84651, United States Unsubscribe (https://go.fullcast.com/hs/preferences-center/en/direct?data=W2nWGVW47zk4QW2MzM2L1Y_D-2W3yWDZV22VY7PW43qWlp3g8lN4W3dB2w649wD9jW32CrK83DXvzzW1_f5Md1Z9w5YW34gn3X2RsXnhW3g98nY4cMLgJW47CS3H3SZ8_YW3BWpBN3C1qSzW2Wy-2p3Y02FvW3h-_GX3XGngqW1V21Mk2TK4vdW4mzq5D36hQdZW365lmV49wzQnW24TzsD43Gj4MW30cpNN3R1s-BW2RyZ_y45xrJpW2C_f2q3DVNTPW23jRSk3d7jjNW2WFxSl1NkhD7W2MBDj02PMYJ4W3ZZMHx2TygMkW3XH7bb3bbRXTW47KKV-47CTtnW2w2kbg1S8TMcW3djt5t2vQqG8W1Vd29r3JX3DRW3Cgn134mlLq6W365MpX36Dg0DW2vHnCL4pyNTqW3gyCgH1Bdn99W41Q0Nr45vqLKW2s_BZ_3__g6BW4mvCd33V-BLwW3Y29QN3LHPgQW2-Mhfm3Kb2hgW3DV07Z3QKTVBW38dL2d23kM9QW2KqbFm1Zw2ntW4fKTY53ZwzBVW30JcSl3Xy2NyW2Krt0_1W_KQLW2YJbKP38B0J1W1YZZQx1ZsvM5W1Nx09332Gh9MW1Nh8C122TlWzW4mnSh14kK47cW3Fbs8G4rDdpfW1N6R362FLLzrW4rrKhw30DVH4W1VxMNv2MmylQW22Y0Bk3QMZ3NW2FMYFr2KXj1HW1LfGds2-KLpgW2vZKF73yZ8GlW1NxTNz36pzbMW41G4VG45WX8KW25gyk32CH9vmW4ppPm43BP-s2W38rX2k3NTZ7nW1NwJcQ3B-YdZf4rmXLL04&_hsenc=p2ANqtz-8dMHbhVy6cBfIY6_qDqYzG2QXv3fXElggExCyXVKUkqxNdV2WTAiwD_i53k2DLHjStFD4_Zh3kU8nWX-fvXmUP9g-An9bacQ3U2z6PmvYQmJCciqrlcoKsgvPJSTDgh3_ht09-&_hsmi=39885069 ) Manage preferences (https://go.fullcast.com/hs/preferences-center/en/page?data=W2nWGVW47zk4QW2MzM2L1Y_D-2W3yWDZV22VY7PW43qWlp3g8lN4W3dB2w649wD9jW32CrK83DXvzzW1_f5Md1Z9w5YW34gn3X2RsXnhW3g98nY4cMLgJW47CS3H3SZ8_YW3BWpBN3C1qSzW2Wy-2p3Y02FvW3h-_GX3XGngqW1V21Mk2TK4vdW4mzq5D36hQdZW365lmV49wzQnW24TzsD43Gj4MW30cpNN3R1s-BW2RyZ_y45xrJpW2C_f2q3DVNTPW23jRSk3d7jjNW2WFxSl1NkhD7W2MBDj02PMYJ4W3ZZMHx2TygMkW3XH7bb3bbRXTW47KKV-47CTtnW2w2kbg1S8TMcW3djt5t2vQqG8W1Vd29r3JX3DRW3Cgn134mlLq6W365MpX36Dg0DW2vHnCL4pyNTqW3gyCgH1Bdn99W41Q0Nr45vqLKW2s_BZ_3__g6BW4mvCd33V-BLwW3Y29QN3LHPgQW2-Mhfm3Kb2hgW3DV07Z3QKTVBW38dL2d23kM9QW2KqbFm1Zw2ntW4fKTY53ZwzBVW30JcSl3Xy2NyW2Krt0_1W_KQLW2YJbKP38B0J1W1YZZQx1ZsvM5W1Nx09332Gh9MW1Nh8C122TlWzW4mnSh14kK47cW3Fbs8G4rDdpfW1N6R362FLLzrW4rrKhw30DVH4W1VxMNv2MmylQW22Y0Bk3QMZ3NW2FMYFr2KXj1HW1LfGds2-KLpgW2vZKF73yZ8GlW1NxTNz36pzbMW41G4VG45WX8KW25gyk32CH9vmW4ppPm43BP-s2W38rX2k3NTZ7nW1NwJcQ3B-YdZf4rmXLL04&_hsenc=p2ANqtz-8dMHbhVy6cBfIY6_qDqYzG2QXv3fXElggExCyXVKUkqxNdV2WTAiwD_i53k2DLHjStFD4_Zh3kU8nWX-fvXmUP9g-An9bacQ3U2z6PmvYQmJCciqrlcoKsgvPJSTDgh3_ht09-&_hsmi=39885069 )
- Accession
- nse/copy/2026-10-20/4606
- From
- Dr. Amy Cook · amy@getfullcast.com
- Sent
- 20 October 2026 · 21:00 UTC
