Brandon Doyle: Everyone Has AI Now. So Why Would Customers Choose You?
The answer has less to do with technology than most executives want to admit.
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The answer has less to do with technology than most executives want to admit. Brandon Doyle: Everyone Has AI Now. So Why Would Customers Choose You? Brandon Doyle GTM Podcast (1) (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VW31v34WYl-tW5plhNc8c52yLW3cF4jk5WFHN9N9k7MbP3prCCW95jsWP6lZ3mLN4GtPz8zdg0HW54n6TP8ptLPXV4BVs82NC55DW5NhC725VZqvWW71BC9d7j8ml2W7KrF_l1pMHf0W134PVW7F_NlwW8Cd7Vv19ssqYN1TfLvSjkDMyW4sc3V822jF1RW2wW3cf6CjN9-W7sVpL_2Cnj_TW3dKrSR7NQV8YW1Txd6w94qd_zW7Wk5g-3V_XVMN7DBcnCfHtfYW6WfW0_75lW-8W8Nl_4N7jcK5LW1YF6qB7qtt15W5qsVPs7QMkWZW6gBw7h3jJP3ZW7LynxZ2mXDm5W7W7GHG6vkYwyW4qKW0C3NpFHWN7Vk7FlkGfVHN7mPz92ygGW-W1gZgQw33TmffVmSFSg5ZlZcQW1NJqC02cl9C_W3fWP4Q1SwP6rf1K3qF-04 ) AI can write your marketing copy, build your website, launch an app, and automate entire workflows. What it can't guarantee is that anyone will notice. That's the reality facing businesses in the age of AI. The technology that once gave companies a competitive advantage is becoming available to practically everyone. What actually separates one business from another? According to Brandon Doyle, founder of Wallaroo Media and David AI, the answer has less to do with technology than most executives want to admit. The next competitive advantage won't necessarily belong to the company with the most sophisticated AI. It may belong to the company that knows how to earn attention, build trust, and turn relationships into revenue. In this episode of the Go-To-Market podcast, Fullcast co-founder and CMO Dr. Amy Osmond Cook sits down with Doyle to discuss the changing economics of business growth, the rise of founder-led marketing, and why the smartest AI strategies should make people more valuable rather than replace them. Here are some interview highlights: Technology is becoming easier to develop, particularly with AI-powered coding tools. If almost anyone can build an app or launch a product, where does a company's competitive advantage come from? I have strong feelings about this. Vibe coding is amazing. It's almost like a new video game for adults. You can have an idea, build something, and launch it without necessarily knowing how to code. My 14-year-old daughter is a great example. She has Type 1 diabetes and is working on an app that would create a community for teenagers with the same condition. She doesn't know how to code, but with a little assistance, she can build something that previously would have required a development team. But here's the challenge: Building the app isn't the hardest part anymore. Getting people to use it is. It's easier than ever to create an app, a blog post, an advertising campaign, or even an entirely new company. And because it's easier, there's more competition and more noise. There's another important piece to that: brand and trust. If you have a strong personal brand and people already trust you, you can launch something new and immediately attract interest. You've spent years building credibility, and that becomes an advantage competitors can't simply replicate with AI. To me, distribution, marketing, brand, and trust are all connected. That's where the moat is. I've heard people describe this as the era of the trust engine. Do you think trust is becoming more important as AI makes products and content easier to create? Absolutely. I think consumers are already learning this through their own experiences. Take e-commerce. You can buy inexpensive products from different online marketplaces, but sometimes the quality isn't what you expected. Maybe the product breaks, or the clothing doesn't fit properly. Eventually, you start asking yourself whether it's worth paying a little more for something from a brand you trust. The same principle applies to B2B relationships. You can hire a less expensive lawyer or service provider, but you might choose someone who costs more because they've established a reputation and you trust them to deliver. Trust influences buying decisions. When customers have more choices than ever, a reputation for quality and reliability becomes increasingly valuable. You learned the founder-dependency lesson firsthand, didn’t you? I did. Three years before we sold my company, somebody came to me and offered me a ridiculously low number. That forced me to look at the business differently. I realized the problem was the guy in the mirror. I had made myself too important to the business. That experience changed how I thought about building the company and eventually selling it. podcast horror ebook (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VW31v34WYl-tW5plhNc8c52yLW3cF4jk5WFHN9N9k7M905m_5PW5BWr2F6lZ3kxW15p1cF2WRgZ9W7STkL_7JnqdgW6GDQmC1WMrqXW22q7lw5TLyYJW7LPFsZ2-Rg28N3Vh9G379HpjW7C3jmR1x6YMxW43qKpJ5rGBbnW98sT208vZv9zW693fG78ynknYW4KH1Ql6Hz4sKW7xyZ1c5p424LW8DxGDs3WDwYzW1SgWqp5P6R3JVnXVH22kvhfHVWHpQ25q5x5vW61bsv13FMZnKW4LMvZY3_KhtbW868qvr5B8x8NW5zKYP774G68-W2Yg21_4LQQ_PW892gF25DNk7XW5bbSSb7Dxr15W5-7gMy8bftnqVtxZ7l5PwrlCW4DvkMQ8q4K7_W3Wfn9Y6_sCbyW4vxHBJ1MllB5W3KHSQp7sB6SsW4r329Q8kLH8ZW4bMYWH8qV-XKW2vKzsM4P8w-7Mm82cGbtyrzW6MYvcM4scbbJdywl2-04 ) You learned the founder-dependency lesson firsthand, didn’t you? I did. Three years before we sold my company, somebody came to me and offered me a ridiculously low number. That forced me to look at the business differently. I realized the problem was the guy in the mirror. I had made myself too important to the business. That experience changed how I thought about building the company and eventually selling it. There's so much conversation about AI replacing employees. But you've taken a different position. Why do you believe augmentation is a better strategy than replacement? I don't like approaching AI as a way to replace people. That's not the philosophy behind our company. We're looking for opportunities to eliminate repetitive work, improve productivity, and help people focus on things that create more value. What's interesting is that when companies hire David AI, they sometimes end up needing to hire more people. We find opportunities to save money and increase profitability, and companies can reinvest those savings into growth. Sometimes owners distribute some of those profits to their teams. Other times, they invest heavily in expanding the business. Either way, the objective is to make the business stronger. The exciting part is that AI can free people to do more meaningful work while helping companies pursue opportunities they previously couldn't afford. You've built two successful businesses in industries that change incredibly quickly. How do you stay informed, energized, and ready for what's next? Two things. First, I make sure I work out every day. I'm not necessarily a gym bro, but I strongly believe exercise sets a lot of positive things in motion. You have more energy, sleep better, and can focus more effectively. Second, I spend time on X, formerly Twitter. You have to curate your feed carefully, but when you do, it can become an incredible source of information. I'm constantly seeing new tools, ideas, and developments that make me think, "That's awesome. We should try that," or "We could apply this to one of our clients." The speed at which you can discover new information is remarkable, and that helps me stay current with what's happening in AI. The Takeaway: AI May Be Easy to Copy. Trust Isn't. As the barriers to creating products, campaigns, and software continue to fall, the real challenge is shifting from what companies can build to whether they can convince customers to care. Doyle's perspective raises an important question for revenue leaders: If your competitors have access to the same AI tools, what makes your business worth choosing? The answer may be found in the relationships you've built, the credibility you've earned, and the people customers already trust. AI can help companies move faster and operate more efficiently. But it doesn't automatically create an audience, establish a reputation, or earn customer loyalty. Those advantages still require something technology can't manufacture overnight: human connection. Listen To The Full Interview Now! (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VW31v34WYl-tW5plhNc8c52yLW3cF4jk5WFHN9N9k7MbP3prCCW95jsWP6lZ3mLN4GtPz8zdg0HW54n6TP8ptLPXV4BVs82NC55DW5NhC725VZqvWW71BC9d7j8ml2W7KrF_l1pMHf0W134PVW7F_NlwW8Cd7Vv19ssqYN1TfLvSjkDMyW4sc3V822jF1RW2wW3cf6CjN9-W7sVpL_2Cnj_TW3dKrSR7NQV8YW1Txd6w94qd_zW7Wk5g-3V_XVMN7DBcnCfHtfYW6WfW0_75lW-8W8Nl_4N7jcK5LW1YF6qB7qtt15W5qsVPs7QMkWZW6gBw7h3jJP3ZW7LynxZ2mXDm5W7W7GHG6vkYwyW4qKW0C3NpFHWN7Vk7FlkGfVHN7mPz92ygGW-W1gZgQw33TmffVmSFSg5ZlZcQW1NJqC02cl9C_W3fWP4Q1SwP6rf1K3qF-04 ) Want more insights like this? We drop brand new episodes of the Go-To-Market Podcast every Wednesday to help you keep your revenue engine running hot. Catch up on our previous interviews here (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VW31v34WYl-tW5plhNc8c52yLW3cF4jk5WFHN9N9k7M8K5m_5PW50kH_H6lZ3mbW2_gDzF3mmDRHW7ZpP_k6PJyS4W6RKMVC3QzQWkN6N7C408jC6sVmdMKL4d0xHSW1Dt5RY2GPKh5W5Nq1qL4Qj0vNW7k23PP5km_ZqW2grY1M53PVbXW3xTl7z8dPqkgW7Cjn7D5sTwkTW16sp7m33HhK1W7DmYT61JmbrRN6yKHpcB3fvwW4F-DmD4tnsv9W2r_xNv4CxLM2N83r5mw5jq4yW7KCDSh8hskQzW1Z56jk6bgQGmW3STx0T7LmBfZN4GmxXDZTCYGW6K448B1Y7_9CW4zPp0h3g4gN2VMQTym8y1zq5VH64Jd7bl51sW3dC84m790x2kW3g947v95G3xkW3tgl3s8lRxvwW204BpM3TzlX3VLkVFB11gnkSW2N2GGs2LkXlMW3X5Sj-9brL2Bf7l-Vgj04 ) and subscribe so you never miss an update! Screenshot 2025-11-18 at 10.53.32 PM (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VW31v34WYl-tW5plhNc8c52yLW3cF4jk5WFHN9N9k7Mbv3prCCW8wLKSR6lZ3ndW87kBR82xJvXSW3Yl_497sfT4WW8QN97n5jt1ZLW1SL-XL5-Q9-GW84KXhW1KFx8lN2zNPRxxGS7PW2j2SXK89jwfyW7v1XjD7mVFsXW3WscDN63hhhWW67nspk7g7nZsN8TQCtq_mlD6W3sZPwb6HlfXrVStdVc8P-3Q5VG9_yk4_4BXtW4-SxKP7sGc5kW3DGCB58xhnqqW84DGNl2J3xM4Vpyskx6Q1F2mW85KFM93RRJ50VhVWly7rfcy9W2T97GX87fmttW4wW3wm13LWXJW2CGL6R8G4GFSW6_FDhJ68BMPhW7hR80Q1zmrX6W6T3vpN1j1mCrW5vrtp17fM0h9W8dPjw35P72j6f6Fdt3v04 ) Did you hear? Fullcast published a book! The RevOps Advantage reveals how the best revenue teams operate like world-class pit crews–driving alignment, executing seamless handoffs, and making every move data-driven. Co-authors Ryan Westwood, Dr. Amy Osmond Cook, and Bala Balabaskaran break down why nearly half of RevOps leaders are investing in AI for sharper insights, and how you can use automation to deliver the accelerated growth your board needs. Amy Osmond Cook, PhD Cofounder and CMO at Fullcast (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VW31v34WYl-tW5plhNc8c52yLW3cF4jk5WFHN9N9k7Mbv3prCCW8wLKSR6lZ3n_W7jv25y3PkJVWW4sBhs78DS_fQVCyy0r5dRs_MN24H8vz_0hrPW29cW_83nlmbKW48W5JQ7ZdJlZW7bPZBH4xXR4ZW2glGgM2G9c5TW7FQfWR1VyQxmW1bdVDC1B2s3ZW2SgTyn93tSrtW5RlyPS74sQZtW2vr4g42hkB2qW4FWLmB7Kg41FW3qmRHC5SQ8FKW72s-vT24lbh8N36lNrbw7MBGW3SkVpd1KTPJ0W6h40tM71dhbSW3q4kh89hn5WKW4vqwgn60S5QBVF36dJ5DQPr3W67gtbw5j7SXyW7_ywpZ4MZdh1W3KWpg_7S0_7PW60Q9c-8tVsc6W3GGZYc2Sh-zMW81YCD43MdH3jf7gFK2d04 ) amy@fullcast.ai (mailto:amy@fullcast.ai) (949) 813-0182 Connect with me on LinkedIn (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VW31v34WYl-tW5plhNc8c52yLW3cF4jk5WFHN9N9k7MbP3prCCW95jsWP6lZ3n6W2qk4Hz1HmKJCW6vxYK76gpZMJW224fkX5lkvMyW9lswgv6ZYKYtW24VVRv4wTmqsW40F67S2bG_vQW1yNMrR8PKywLW7dL9Gd1rm-gdVF_dQn3L27VZW2Hx74N68c7JhW5LqnmN34VyHcW1MbSNC2p9fcxW121tVR3rVxJ5W4M7R1F7tSm31W6wQS9_28yRgkW5Gg4Ps4ynrRJW61sXsM4Gz1WsW5PtSNJ4Q1lwRW2B826t4mLnhDW82pq_b1hLgTSW68GhKV2k4FhCW5MMZj389tHwGW2tHQ-W8W6-scW1TbM9Q4d0rwmW72QHgr7NM19JW8qmGSj5Yssp2V1cJMv4ZyJG8N7gPSWKHx78FW24j7_68q6lw9VrjzV-6GjGRQf2ww0xC04 ) Schedule a meeting with me (https://go.fullcast.com/e3t/Ctc/I7+113/d2lPTz04/VW31v34WYl-tW5plhNc8c52yLW3cF4jk5WFHN9N9k7Mbv3prCCW8wLKSR6lZ3lQW1GRRFR6VR8RWW4s4Qhb4h2hXsW47jw3w9hW8l-W2FG82_3Mq_x6N70LqvCtTV0XW52GDv07m-FWzW5DDJxH12YS4FW2_TVc_4c_QPHW5fdt5M70gkL5W1fTKbL6QRC4LW45cJQ28XQ3v4W9j16993TjCVNW2XHg9K4LHMzVW6HXJ8J4QmfYSW1TWfmW77GQY3W2xFf7Y2T-txCW1sXsjm5TjbsvW4tkrvC5M2Rr-W6mCDBS10kC0DW2k74B544TLstW1dt63D2xcL4XW3fZcMw8MWgtdW21rrV_1PhlPyVBGF6T1DsJ6BN3RMLqyFRMzLVYv4Sw8nDt_NW8cB1Zs44Vvp-W9c1bk685dy1pf6_j-SF04 ) Fullcast, 955 East 100 North, #93, Payson, UT 84651, United States Unsubscribe (https://go.fullcast.com/hs/preferences-center/en/direct?data=W2nWGVW47zk98W2xKc4W1NhYXzW2vw8nN1NBnvcW3QTlb92zxRC_W36y39C250Qp7W32wWfT1BczhVW2B0f7R2sPLrkW2Yymzs24_D2xW1SgJyy43HCqVW3_sV1K2THR5YW2PnxW81Qgyd8W2Wnjdg3jr_16W3gwpSZ34fyLgW1NlwQm4fvl7YW4pK2mW3by7ysW38kFwk1XsmnBW3zd5_732Crf_W362wg52126VqW4ffrln2YGxgQW2qFdns3bd44YW4fwGZz3F0TbwW1BGhw53dx1c-W4ff16t3SC0X1W43rfpn47wrfMW1Zd5J52363jBW3LTKBS2-Hxg1W4hP04t2TrYlVW1Xfzxg3V_VVcW25m44q2FW2y0W2CZBNd2sKfSnW3LXFN_1_9kPGW4kHPDr2-wRT1W218L7M1SgLBxW1VjHjs3ddKjtW4cj7fK1By4HBW3C6XvJ4cB8s4W2TgMN13dkDCWW36zMFx3_L43bW4pmk9T3ZZQXvW2HC1J_252v9mW2FHpTk2z-_0rW1Z8Lkm4fjSDlW4fsLGH3M90J-W3P2_8D3XPPrrW2nR1BF2TPGK6W3T1kvC1V0s7vW43pDkN2w2gQGW2Yn9xv2vz-TwW2WQbC522Vb5YW1NhDmG41SWZsW2Frw3f3LDsntW21rGvh4knz0LW3GVynn3bcFn9W3GTlHm3VBqq3W38DWTS2nZ4-MW4rrdv03_B-Z1W3GMtzD1S8X1JW2YDVQj3NFTRVW49zy_j41D45LW218Ld32HB6PqW2-dsTT3VJfkMW34DqRl2Tt9JNW4kFg191NcsZyf47sW6904&_hsenc=p2ANqtz-_hU4f7ily9SBLURHWdHloAgeefmnzw8x3EJ2xOa2lO1szgeqBQ68P5NyO4iIvChyVJ2RRpzcEw-pMS63WZ7nDjwHKfmFZ8uD0csJMJYYCc3zvWTKApRE3hSrig1u9osjPZ4U4b&_hsmi=40367299 ) Manage preferences (https://go.fullcast.com/hs/preferences-center/en/page?data=W2nWGVW47zk98W2xKc4W1NhYXzW2vw8nN1NBnvcW3QTlb92zxRC_W36y39C250Qp7W32wWfT1BczhVW2B0f7R2sPLrkW2Yymzs24_D2xW1SgJyy43HCqVW3_sV1K2THR5YW2PnxW81Qgyd8W2Wnjdg3jr_16W3gwpSZ34fyLgW1NlwQm4fvl7YW4pK2mW3by7ysW38kFwk1XsmnBW3zd5_732Crf_W362wg52126VqW4ffrln2YGxgQW2qFdns3bd44YW4fwGZz3F0TbwW1BGhw53dx1c-W4ff16t3SC0X1W43rfpn47wrfMW1Zd5J52363jBW3LTKBS2-Hxg1W4hP04t2TrYlVW1Xfzxg3V_VVcW25m44q2FW2y0W2CZBNd2sKfSnW3LXFN_1_9kPGW4kHPDr2-wRT1W218L7M1SgLBxW1VjHjs3ddKjtW4cj7fK1By4HBW3C6XvJ4cB8s4W2TgMN13dkDCWW36zMFx3_L43bW4pmk9T3ZZQXvW2HC1J_252v9mW2FHpTk2z-_0rW1Z8Lkm4fjSDlW4fsLGH3M90J-W3P2_8D3XPPrrW2nR1BF2TPGK6W3T1kvC1V0s7vW43pDkN2w2gQGW2Yn9xv2vz-TwW2WQbC522Vb5YW1NhDmG41SWZsW2Frw3f3LDsntW21rGvh4knz0LW3GVynn3bcFn9W3GTlHm3VBqq3W38DWTS2nZ4-MW4rrdv03_B-Z1W3GMtzD1S8X1JW2YDVQj3NFTRVW49zy_j41D45LW218Ld32HB6PqW2-dsTT3VJfkMW34DqRl2Tt9JNW4kFg191NcsZyf47sW6904&_hsenc=p2ANqtz-_hU4f7ily9SBLURHWdHloAgeefmnzw8x3EJ2xOa2lO1szgeqBQ68P5NyO4iIvChyVJ2RRpzcEw-pMS63WZ7nDjwHKfmFZ8uD0csJMJYYCc3zvWTKApRE3hSrig1u9osjPZ4U4b&_hsmi=40367299 )
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- 27 October 2026 · 18:00 UTC
