The 2026 BFCM Playbook - what to launch, and when, to convert more
Three pop-ups to build this week, plus the full-season plan.
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Three pop-ups to build this week, plus the full-season plan. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ [ https://claspo.io ] [ https://my.claspo.io/auth-ui/#/login ] Your first BFCM moves -- start this week Everyone's preparing for BFCM right now: testing, tuning offers. We built a playbook on the numbers, so you know what to launch at each stage of the season. Inside: ten tactics across acquire, convert, and retain, each with its components and triggers; a four-phase campaign calendar; benchmarks by layout, mechanic, offer, and trigger; and five A/B tests to run before peak. Download the 2026 BFCM Playbook [ https://static.claspo.io/BFCM-Playbook-2026.pdf ]<![endif] To get you started, here are three pop-ups straight from the playbook -- the ones that build your list before the rush. There's more inside, but you can launch these this week. 1. Early-access waitlist Build your list before the sale starts, and give shoppers a reason to come back when early access opens. Who: new visitors browsing products or categories who aren't subscribed yet. When to show: after clear product interest -- a product-page visit, 2-3 page views, or a short browsing delay. 2. Preference-led signup Collect an email along with a preference you can segment on and use to tailor BFCM follow-up. Who: new, unsubscribed visitors -- especially those browsing several pages. When to show: after a category-page visit or several page views. 3. Email + SMS alerts Build a multi-channel list for early-access, launch, and deadline reminders -- without making the first step feel demanding. Who: new visitors not yet subscribed by email or opted in to SMS. When to show: after a product-page visit, several page views, or scrolling. These three cover the list-building phase. The rest of the season -- converting demand during the sale, retaining customers after the first order -- is mapped out in the playbook. [ https://calendly.com/claspo/demo ] The window's open now. The sooner your pop-ups are live, the more you'll have tested before it counts. Your partner in growth, Nastasiia Shupova, Lifecycle Marketer Claspo [ https://www.linkedin.com/company/claspo ] [ https://www.reddit.com/r/claspo/ ] [ https://www.youtube.com/@claspo ] Reach out to support@claspo.io with any questions. [ mailto:support@claspo.io ] Terms of use [ https://claspo.io/terms-of-use/ ] Privacy policy [ https://claspo.io/privacy-policy/ ] View in browser [ https://esputnik.com/viewInBrowser ] You are receiving this email because you subscribed to our newsletters or registered with Claspo.io [ https://claspo.io/ ] Unsubscribe [ https://esputnik.com/unsubscribe ]
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- 2 September 2026 · 13:00 UTC
