The 2026 AppsFlyer Performance Index is live!

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Hi,

Advertisers are spending more in 2026: 9 of the top 10 media sources (and 17 of the top 20) saw year-over-year gains.

That’s one takeaway from this year’s AppsFlyer Performance Index <https://learn.appsflyer.com/MTA4LUFWVC03MzIAAAGlIbOxlSGId1EnnAvaOslYx93E6lCewYqd5CjGKFo3qwLTXCaFdMvU5njwdJUzWA1JTqwq2qM=>, which grades mobile media sources on the volume they drive and the quality of that volume.

But the 
bigger story is how we measure quality. This year, we replaced retention with quarter-over-quarter change in ad spend, a more direct signal of where advertisers are putting their money.

So who came out on top? Apple Ads and AppLovin are leading iOS. Google Ads dominates Android. And Meta Ads takes the crown in remarketing.

What’s Inside



	- User acquisition and remarketing rankings across Android and iOS, up to 10 genres and categories, and 11 regions
	- The 2nd edition of the Creative Index, showing which media sources win at different video creative formats
	- Performance and volume rankings for Google, Meta, Apple, TikTok, Unity, AppLovin, Snap, Moloco, and more
View 2026 rankings
Hope you find it useful!

Yours,
Shani Rosenfelder
Director of Market Insights
AppsFlyer, 100 1st street, San Francisco, CA 94105 USA
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From

Shani at AppsFlyer · shani.r@appsflyer.com

Sent

28 October 2026 · 13:00 UTC