What's hiding in your Google Ads account?

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Hi there,

When people start the Google Ads Performance Grader, there’s one point where they tend to pause — the step where we ask to connect your Google Ads account.

If you got to that page and stopped, that’s completely normal.

At WordStream/LocaliQ, we built the tool to give you a clear breakdown of what’s actually happening in your account, but that connection step is what allows the tool to analyze your account performance and generate your report (without making any changes to your account).

It’s how the report surfaces things like:

- where you may be overspending without seeing results
- how often your ads aren’t showing when they could be
- where small changes could improve lead volume

A couple quick things to know about the connection:

- it’s read-only access
- it’s handled securely through Google
- you can remove access at any time

If you want to pick back up where you left off, you can do that here: Complete my report <https://b2b.localiq.com/dc/b3ADCz1H8ZamaMRKUGX1ILYNIRM7-nNQpouO_S7oT2zqApXb-foSk6fnDYl-fBVZnmV425nP1flVNbqhMRdmAQ==/NjIyLUJIQy01MTcAAAGkDAE6LBbP6hZTcXELHy-PYS-WsnaWR6mVEVw0z6VxXLJxccgiMXBq-nsOhnAg6HYyiHA3x48=>

If you’re not ready to connect your account, that’s completely fine, in my next note I’ll walk through a few ways to review your performance without it.

—Heidi

Heidi Hickman
Sr. Marketing Manager
LocaliQ

LocaliQ

1675 Broadway, 23rd Floor | New York, NY 10019

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Accession

nse/wordstream/2026-09-04/480

From

Heidi from LocaliQ · marketing@b2b.localiq.com

Sent

4 September 2026 · 15:00 UTC