6 Huge Ways AI Is Hurting Your Business

No dark-mode styles — this email renders the same in a dark client.

Hi, friends,

We talk a lot about how helpful AI is for your marketing. But there are some major risks that come with the reward. I asked six experts to share how AI is hurting your marketing <https://b2b.localiq.com/NjIyLUJIQy01MTcAAAGlCA0FhQw6roewrdYynyBRh20Y6GiUPnLitfFix1VkmM0bGiznL9DsZ1CaGaKvWLaFppWMdRk=> and what you can do about it.
Plus, I’m sharing a look at the pros and cons of ChatGPT ads, how to track Google Ads conversions, and a Small Business Saturday playbook.

Six hidden ways AI is hurting your marketing 

According to a recent LocaliQ survey of over 380 business owners, 60% are using AI for everything from content creation to reporting and lead management. And yes, AI is endlessly useful, but what about the ways it’s making your marketing worse?
I asked several experts to share the top ways AI is hurting your marketing <https://b2b.localiq.com/NjIyLUJIQy01MTcAAAGlCA0FhQw6roewrdYynyBRh20Y6GiUPnLitfFix1VkmM0bGiznL9DsZ1CaGaKvWLaFppWMdRk=> and what to do about it to preserve your results—and your sanity.
Read more: 6 Huge Ways AI Is Hurting Your Marketing (+What to Do About It) >> <https://b2b.localiq.com/NjIyLUJIQy01MTcAAAGlCA0FhQw6roewrdYynyBRh20Y6GiUPnLitfFix1VkmM0bGiznL9DsZ1CaGaKvWLaFppWMdRk=>

Are ChatGPT ads worth it? 
There was a lot of buzz when OpenAI first announced it would start selling ads on ChatGPT earlier this year. Who wouldn’t want to get in front of its 1.2 billion weekly users? But advertising on ChatGPT, and AI search in general, has nuances that make it better suited to certain businesses and industries.
In this guide, Rob Glover breaks down the basics of the new ad options, explores their pros and cons, and shares insights from experienced marketers to help you decide if ChatGPT ads are worth your investment now.
Read more: Are ChatGPT Ads Worth It? Pros, Cons, Costs, & Who Should Try Them >> <https://b2b.localiq.com/NjIyLUJIQy01MTcAAAGlCA0FhTa1Tn4PkiMtk0pRehRgXMcqTT3fWj-TS-YtXRa0sn2juBvABsDLBkCpvA3wMyYalrg=>

How to track conversions in Google Ads
It’s no secret that Google’s AI is only getting better and smarter year after year. But the one thing it can’t do: Know what’s going to meaningfully impact your business. You still have to tell Google what’s most important to track—and set it up so Google’s optimizing for the right conversions on your account. Otherwise, you could be wasting budget on actions that don’t matter at all.
Read more: How to Track Google Ads Conversions in the Age of AI >> <https://b2b.localiq.com/NjIyLUJIQy01MTcAAAGlCA0FhaqlF5bE-LD3Te7rrX39qKqq1CuZPQi9cHFH8IahER0yNvT1EK1CBHdcEIVUxDqXPOo=>

Are you wasting money in Google Ads? Find out with our Free Google Ads Performance Grader<https://b2b.localiq.com/NjIyLUJIQy01MTcAAAGlCA0FhZ4yMQgsnuvcLBMiVrRXsBenbgYwNgWptHBJiDTsWVUUvPowaNkWzm-ky0g4k7b4lTE=>

Get customers to shop small with you this season 
Small Business Saturday is right around the corner, and your customers are excited to support local businesses like yours. Get our Small Business Saturday playbook to build a strategy that drives in-person visits, keeps you top of mind, and wins new shoppers this holiday season.
Read more: Small Business Saturday Marketing Guide (How to Bring in More Customers) >> <https://b2b.localiq.com/NjIyLUJIQy01MTcAAAGlCA0FhYavkJrH2HbHOfjxsBN3EKCpw-GAXHCkU3cVduFY4-55vprznAUlmTSKk5Y6CDRC_BA=>


Stephanie Heitman
Associate Director of Content
LocaliQ







 LocaliQ
1675 Broadway, 23rd Floor I New York, NY 10019

If you no longer wish to receive these emails, go to the following link to unsubscribe: https://marketing.localiq.com/UnsubscribePage.html.

Accession

nse/wordstream/2026-10-23/4888

From

Stephanie Heitman · marketing@b2b.localiq.com

Sent

23 October 2026 · 14:00 UTC