2026 Display & Video Ads Benchmark Report

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Display & Video Ads Benchmarks 2026
Exclusive Data & Insights for Every Industry
Your ad report just told you: $50 per lead.

Okay... but is that actually good?

Here's the thing— a number without context is just a number. $50 could mean you're crushing your competitors. Or it could mean you’re torching your budget. Without a benchmark, you’re just guessing.

That's exactly why we created the 2026 Display & Video Ads Benchmarks <https://pages.wordstream.com/NjIyLUJIQy01MTcAAAGkq5wE1BoADsYnxIgV78IvV4lDK75MYiLL7JJyDxgmzxqkeviCb0Oy6Rz2dZFHzta4Su9dMLo=>. We pulled data from over 60,000 campaigns so you don't have to guess anymore. Inside, you'll get:

- The real going rate for clicks and leads in your industry
 - A side-by-side look at how display, video, and native stack up
 - Actual next steps—what to tweak in your creative, placements, testing, and budget

Your numbers tell you what happened. The benchmarks tell you what to do next.

Download the benchmarks guide: <https://pages.wordstream.com/NjIyLUJIQy01MTcAAAGkq5wE1BoADsYnxIgV78IvV4lDK75MYiLL7JJyDxgmzxqkeviCb0Oy6Rz2dZFHzta4Su9dMLo=>

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<https://pages.wordstream.com/NjIyLUJIQy01MTcAAAGkq5wE1Eeyp6937lvI3ADlP76iF3ERPe33qYiBAAr_FLaNUurRLRNbNyfPl5kf7QDoIng-pVA=>
<https://pages.wordstream.com/NjIyLUJIQy01MTcAAAGkq5wE1BUsrwdsAZyfUy3ib_fQCY0awwpXseKW1pXxGBay7TguexWrmZJQNwskBYEcPvqyAwU=>
<https://pages.wordstream.com/NjIyLUJIQy01MTcAAAGkq5wE1D07uzMj9v6hzo6-_INBnQsLDBZOmwgHfik4hMWIwqIXyWRnmtPtn8F60XyhvwG2Kwo=>
<https://pages.wordstream.com/NjIyLUJIQy01MTcAAAGkq5wE1MAaqb2H4Og8LNhlDZB7pAvXfSHGVl4CC4IoaZK2MCIgVWQRnqCs-hEdEU_wV_kdCpY=>

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LocaliQ · marketing@b2b.localiq.com

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5 October 2026 · 15:00 UTC