Gradual rollouts: Your safety net for production releases

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Ship to 1% of users, monitor performance, then expand with confidence

Hi there,

Shipping fast shouldn’t mean shipping blind. A gradual rollout gives you the control to test new features in production and the confidence to stop things early if anything goes wrong.

Here’s what that looks like in Unleash:

- Roll out to 1% of users, then scale when you're ready
- Target based on user ID, region, device, or custom segments
- Schedule or time-box rollouts
- Test multiple feature variants
- Instantly disable any feature with a kill switch

It’s all built into the Unleash platform with no custom tooling required. And with full visibility through metrics, logs, and change approvals, you can manage even complex rollouts at scale.

We’ve put together a full walkthrough to help you get started.

Read our guide
(https://d2h-K504.na1.hubspotlinks.com/Ctc/GF+113/d2h-K504/VVF_dZ6jD2-RN21ynChkM2ynW2H1VMy5Wv_k7N4CDgdq5n4LbW69t95C6lZ3lYVhwSmQ7YKV3SW2fsNNv1870JfW1VXmdd6ypGndW15dWW-9kdhStV6XgY01qlTX8W3Tdvbw8kmlspN91xbhMDnnCZW89xF_K1HkF6JW7ZYW2G3zMfd3W3yvjpf3BNsK3W5qFVF23cBWdBW27s4w_7fShQcW7pnZvb7pfR4tN6n8kC4qfMtCW6xD3Mv1SYTjHW2Cd2t447LfM1W5fGh777q5v0lW6sXK_l69ZyZyW4v_6bv8XtDd-N5mzllkrM9_tW44RJ_N43L4TyW1tmqkC6HqhMJW8zqyyM3VcDRNW77QX9M3CbvgzW1_qd2177WwD1W6VbjJ57w7ZHWW1jKgYm7HjcdSW8r1jGY3N7vfQW87CKNl3d3lB4W1WSl1D4592CbW70h8KM6zfb5cW61tBXk7Mr4FQW72F0D_3fPx-bVlYDHX2FqWkDW3pRP1n61Yl0bW1lW_Jk7zdBjbf19b6Z604 )

Whether you're launching your next experiment or deploying to millions, this is the safest way to ship.

Best,

The Unleash Team

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24 October 2026 · 04:00 UTC