Vol 74

No dark-mode styles — this email renders the same in a dark client.

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## Contents 

* [Template of the Week 📕 ](#template-of-the-week)

* [Tutorial of the Week 🏫](#tutorial-of-the-week)

* [Tip of the Week 💡](#tip-of-the-week)

* [FREE Gift 🎁](#free-gift)


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### **Template of the Week **📕

This one works because it opens with a gatekeeper request - which immediately signals you're not mass-blasting. Then it shifts into a specific, relatable pain point that shows you've actually looked at their site. The social proof is tight., And the CTA is low-pressure.

**What we're pitching**: A web platform for live music venues that auto-syncs events from ticketing platforms.

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Hey Mike,

Could you point me towards whoever manages the website or ticketing at The Black Lantern?

I had a look at the site and noticed you're running it on WordPress.

No judgement at all. But I'd guess that listing the Johnny Cash tribute night wasn't exactly a quick job. Pull the details from Eventbrite, format the page, check it on mobile, fix it on mobile, publish. Then do it all over again for the next one.

We've built a platform specifically for venues like yours. Shows pull straight from Eventbrite - proper event pages, a clean What's On section, no embeds, no developer needed. Your team can manage it all without the back-and-forth.

The Basement in Nashville made the switch and cut about 75% of their web admin time.

If that sounds like it could help, I'd be happy to jump on a quick call and show how it'd work for The Black Lantern.


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### **Tutorial of the Week **🏫

Youtube: Outreach Copywriting for Beginners (Works on Email, LinkedIn, DMs & More) (https://youtu.be/5PPwQeflGkU)


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### **Tool of the Week ⚙️**

[Zapmail](https://zapmail.ai/)

**What it does:** Zapmail is a cold email infrastructure tool. It handles domain purchasing, mailbox creation, DNS setup, and gives you pre-warmed Google Workspace and Microsoft 365 inboxes that are ready to send from day one.

**Why we love it:** If you're sending 2M+ cold email per month, infrastructure is everything. Zapmail takes the technical headache out of it. We've tested a lot of inbox providers, and the deliverability on Zapmail's US-hosted mailboxes has been quite solid. 

**Next steps:** Sign up for your first batch of inboxes [here](https://zapmail.ai/).


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### **Tip of the Week **💡

If you've got the budget, run incentive campaigns. They get attention fast and they print money.

The concept is simple: offer something genuinely valuable (an actual gift) in exchange for a lunch-and-learn. 

Some that work well (especially in the US market):

* Free AirPods

* $100 Amazon gift card

* Free Oura Ring

Yes, it costs more money per meeting. But the ROI is significantly higher.


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### **FREE Gift **🎁

Lead List: [SMB Founders and Directors](https://docs.google.com/spreadsheets/d/150SqzKr_d3JJxczViBapHJ4Ds0caXlRNi8pUZFRB_vw/edit?usp=sharing)


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**Hosted by brothers ****[Felix](https://www.linkedin.com/in/felix-frank-%E2%9A%99%EF%B8%8F-689aba13a/)**** and ****[Penn Frank](https://www.linkedin.com/in/penn-frank/)****, Co-Founders @ **__**[StackOptimise](http://stackoptimise.com)**___**.**_


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#### 

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Caption: 
15+ years in B2B Sales. 
3x Certified Sales-Tech experts. 
50k+ followers across all channels.



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13 October 2026 · 11:00 UTC