What high-performing social teams do differently

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Build a breakthrough 2026 social strategy
This report uncovers where brands and audiences are misaligned and what the data says to focus on for stronger social ROI.
Download now <https://go.connect.sproutsocial.com/dc/cPJcU-vaom6Yp00weBHxdKT8trpPhzPRlKiN6AP2oNMI4sEdU8ed8_ORINh2GYG6V1hIBVn74vEcyw8iiY_YUOJwq9hZfo5Tk1XsUd1YJNy3ZVfS3IBj5YFF6z4Kj9CpbLXoBMNnftDcwBUkhjHQLVxnsnxVcqq5td7lc8Z96q4H_xycuy-GLrkSjKnicqyOLyS2ZNI7F2aPYfwfDO8EbHzdhfXDeGX5m36mozMScTjwt26ZjfjyeVEi2nuB7211ehnPJQ8tN1YAgPDGMU8kEQ==/NTAxLVBUVy05MzgAAAGkeA4nZB37v-R_w_gFfUuFZ0v0st5LjgDogd3l0pkF7TugztQx8to-ZdbTPxt9nR4DwtubcRY=>


Social teams are producing more content than ever—but breaking through is getting harder. Why? Because attention isn’t evenly distributed anymore. 

In our 2026 Social Media Content Strategy Report <https://go.connect.sproutsocial.com/dc/cPJcU-vaom6Yp00weBHxdKT8trpPhzPRlKiN6AP2oNMI4sEdU8ed8_ORINh2GYG6V1hIBVn74vEcyw8iiY_YUOJwq9hZfo5Tk1XsUd1YJNy3ZVfS3IBj5YFF6z4Kj9CpbLXoBMNnftDcwBUkhjHQLVxnsnxVcqq5td7lc8Z96q4H_xycuy-GLrkSjKnicqyOLyS2ZNI7F2aPYfwfDO8EbHzdhfXDeGX5m36mozMScTjwt26ZjfjyeVEi2nuB7211ehnPJQ8tN1YAgPDGMU8kEQ==/NTAxLVBUVy05MzgAAAGkeA4nZB37v-R_w_gFfUuFZ0v0st5LjgDogd3l0pkF7TugztQx8to-ZdbTPxt9nR4DwtubcRY=>, we surveyed consumers and marketers to understand where attention actually goes, how expectations differ from brand priorities and what content strategies are driving real returns.

You’ll learn:

 - Which networks audiences plan to spend time on in 2026
 - Where brands are overinvesting and where they’re missing opportunity
 - How to prioritize content that actually breaks through
 - If you’re planning next year’s strategy now, this report gives you the clarity to do it with confidence.


If you’re planning next year’s strategy now, this report gives you the clarity to do it with confidence.


Dive into the data <https://go.connect.sproutsocial.com/dc/cPJcU-vaom6Yp00weBHxdKT8trpPhzPRlKiN6AP2oNMI4sEdU8ed8_ORINh2GYG6V1hIBVn74vEcyw8iiY_YUOJwq9hZfo5Tk1XsUd1YJNy3ZVfS3IBj5YFF6z4Kj9CpbLXoBMNnftDcwBUkhjHQLVxnsnxVcqq5td7lc8Z96q4H_xycuy-GLrkSjKnicqyOLyS2ZNI7F2aPYfwfDO8EbHzdhfXDeGX5m36mozMScTjwt26ZjfjyeVEi2nuB7211ehnPJQ8tN1YAgPDGMU8kEQ==/NTAxLVBUVy05MzgAAAGkeA4nZB37v-R_w_gFfUuFZ0v0st5LjgDogd3l0pkF7TugztQx8to-ZdbTPxt9nR4DwtubcRY=>

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25 September 2026 · 15:00 UTC