8 dates that decide your Q4 🗓️

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Eight dates decide your Q4. Here is what to run on each one, and when to
publish it.

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Popupsmart ( https://popupsmart.com )

Q4 Planning

***********************
Your Q4 popup calendar.
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Eight dates, the campaign to run on each one, and
the day to publish it.

Black Friday popup with a countdown timer and a shop the sale button

Hi there,

Most of Q4 revenue lands on a handful of days, and
the stores that win them had a campaign ready
before the traffic arrived. Here is the quarter
mapped out.

The quarter at a glance

Oct 1

Early access list buildPublish by Oct 1

Oct 31

Halloween flash salePublish by Oct 24

Nov 11

Singles Day offerPublish by Nov 8

Nov 27

Black FridayTeaser Nov 20, live offer Nov
26

Nov 30

Cyber MondayPublish by Nov 29

Dec 14

Free shipping barPublish by Dec 12

Dec 18

Shipping cutoff countdownPublish by Dec 15

Dec 26

Post holiday clearancePublish by Dec 26

October

---------------------------------
Build the list before you need it
---------------------------------

Before and after popup comparison, join our newsletter rewritten as get 15 percent off your first order

Oct 1

Early access list build

An email capture popup promising first
access to your holiday sale. Every address
you collect now is one you do not pay for
in November.

Publish by Oct 1

Oct 31

Halloween flash sale

A gamified one day offer, and a cheap test
of which discount your audience actually
responds to.

Publish by Oct 24

November

-------------------------------------------
The peak, and the two days that pay for the
quarter
-------------------------------------------

Exit intent popup offering a 15 percent Black Friday code to finish an order

Nov 11

Singles Day

A one day offer geo-targeted to your
international traffic. Almost nobody in
your market runs it.

Publish by Nov 8

Nov 27

Black Friday

A countdown popup carrying your live
offer, with exit intent underneath it to
catch anyone leaving without buying.

Teaser Nov 20, live offer Nov 26

Nov 30

Cyber Monday

Last chance messaging plus cart recovery.
Your weekend browsers came back to decide,
so give them a reason to finish.

Publish by Nov 29

December

---------------------------
Urgency first, then cleanup
---------------------------

Cart recovery popup listing two items with a save 10 percent code and an expiring offer

Dec 14

Green Monday and free shipping

A free shipping bar on every page.
Shipping cost is the number one reason
December carts get abandoned.

Publish by Dec 12

Dec 18

Shipping cutoff

A countdown to your real cutoff date. The
clearest urgency you will run all year.

Publish by Dec 15

Dec 26

Post holiday and gift cards

A clearance offer for gift card holders,
then a list building popup for January.
Your quietest week is your cheapest
traffic.

Publish by Dec 26

One planning tip

Build every campaign in October while
traffic is calm, then schedule them with
start and end dates. Nothing here should
be built the week it runs, and scheduled
campaigns switch themselves off so no
offer outlives its date.

--------------------------
Start with the first date.
--------------------------

Open your dashboard, pick a seasonal template, and
schedule it. The October list build is the one
that makes every campaign after it cheaper.

Plan My Q4 Campaigns ( https://app.popupsmart.com )

Want us to look at your plan before the rush?
Email
support@popupsmart.com

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Accession

nse/popupsmart/2026-09-03/421

From

Emre @ Popupsmart · emre@popupsmart.com

Sent

3 September 2026 · 15:00 UTC