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YouTube, Instagram, GTA VI: what to take away this month.
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YouTube, Instagram, GTA VI: what to take away this month. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ Newsletter · #02 Two weeks in 2026 is six months in 2020. The Open When we relaunched this newsletter, the two-week sending frequency scared me a little. That's twice as often as the old format. Looking back, it almost feels slow. In 2026, two weeks can shift things as much as six months used to. Lots of you read the first issue, and your messages tell me the format works for you. Thank you, genuinely. A relaunch is always a bet, and this one mattered to me. Because this newsletter isn't the only big change lately. Its relaunch is part of a wider reset in how we work. Since October 1st, I don't manage a team anymore. I own brand and content solo. On paper, it looks like a step back. In practice, it opens up everything. For years, my job had a lot to do with strategy, org charts and trade-offs. Now I'm hands-on again. I publish straight to our website. I touch code with help from AI, and I ship a page in days instead of weeks. Six months ago, all of that sounded completely mad to me. Today it's dizzying, in a good way. Anyway, everything is moving fast, and that's the thread running through this issue. Is your job moving this fast too? Hit reply and tell me. I'll feature the best answers next time. The Breakdown Our Video Trends 2027 We just published our Video Trends 2027: seven trends, real examples, data, and no form to fill in. My favourite is number 3: "Fewer campaigns, more series." A bit like a newsletter. Same format, every two weeks, same face at the end. The idea is simple. Forget the big splash that fizzles out in ten days. Build a regular date people actually want to come back to. Brands are getting into it. So is Instagram, apparently. More on that below. One conviction came out stronger: in 2027, video is the bet to make if you want to perform on both brand and SEO. ▶ Check the trends (https://cz7Cz04.na1.hubspotlinks.com/Ctc/RG+113/cz7Cz04/VWfqhr8PWrWgVTHyQc4F3n8bVVm64t5WKNHLN7nzPwH3pyd0W8wLKSR6lZ3nmV3DbHj2FGbCZW15RBPP7mdDPYW5hCxsv561VHDN64Xfj85TRB8W8XdKl036pwz7W90gy6K5kVFsgN5wQFV0hh95lW7nfhzg7Ll9bgW9kM8-f6J4vLvW3P4K9-3VrV8JW149hwm8znjgZW4T8by89bk5nYVJG4dL3W2TsmW4DYTy625ZqMrW8BVLtw7t2NvTW6K7y8421pp8PVrSSwZ60KnYwW8SVm-37Bldk5W3D0hcD2L3pS4W2YFwgS96C1DpW52fRv47MWy70W6mcwn162GM08N7-JJw_BdVHDVCl6wC8vgjPHW1NTZPf2xLfGzW75WZDV3s0mbrW43Fqsv95bKNdW1TT05s44t3x3dhB3Vl04 ) Want to dig deeper? Let’s talk about it in a webinar next week (https://cz7Cz04.na1.hubspotlinks.com/Ctc/RG+113/cz7Cz04/VWfqhr8PWrWgVTHyQc4F3n8bVVm64t5WKNHLN7nzPwH3pyd0W8wLKSR6lZ3pmW29lZyd7xtDR4W3SS98v2zyhqrW7zLX1m5wM88cW6fB30S4HcHqhV-p3tK99XBSwW4ZCkW7198y6xW7tQYDG9kyw5-W8_KbZv1LnC18W2mCf1h2Bj4stW61n8j91Wr_5CW46TYGF7bRhQ4W66dhgX1PPccxN2KDDZDgsNpXW17S5L21tWxZlW6dl7_V3fXws6W2KLzdQ5blPDdW4LsS_f17jd22W5vRHhx65BJPrW8RDR6c7cZ7PWVg903L4CKy1qVs0fQ34CCSGlW49wstj3WgxfDW7XxW658lC8XYW9j8Pc074-QrwW8kgcXG1KvN2bV9DylR3y301ZW3jl68w6zfjt_N7r8-tmR_cJYf8Kjqpv04 ) ! 1 Moving fast changes how you work. When a video no longer costs weeks of production, you stop debating an idea in meetings. You test it, see what happens, and adjust. The time you save goes into thinking. 2 Plan your videos as a series from day one. One webinar can become ten clips, three industry versions and a short video for each network. If everything starts from the same thinking, every spin-off is quick and the whole thing stays consistent. That's exactly what we're doing with our Trends 2027 webinars. 3 If nobody can find your video, nobody watches it. Your audience searches on Google, and more and more in AI assistants, which happily cite videos. Lock a video behind a form and neither of them sees it. That's why our trends and their video examples are free to access. Quick Hits Instagram goes episodic (Read the article (https://cz7Cz04.na1.hubspotlinks.com/Ctc/RG+113/cz7Cz04/VWfqhr8PWrWgVTHyQc4F3n8bVVm64t5WKNHLN7nzPvv5n4LbW69t95C6lZ3nZN4VxYHXsmhqLW6XxJm91hXYv4W3ZL5DJ303HL6W4j_bLr6kkn2ZW4SQc5G4f6TJGW4p87Df4jg8jWW16-7kl7_01vfW8CPxn27L04MLW7HS7Pw3zsll8W5-9JQc4rLnF-W9jvv6W7lZVhtW76lKtt44DWJrVx4_X36-6wkPW4ycRWK5jYcMQW5y0J3F4PwH_1VhfgY11pd90PW3mN7H32HP4NPW10Rwpg2N4K2jW1HZvF15JKGB8V28qyp7BL7jXW24RLTT96nHgRW3FbwMd3s9M0MW6ch5PK8vqSTMW7Bc4P52DZmLmW8Y2vlT8nGbDQW7fNy0y29Y1JSN2lFWffynH_GN7LWTX4FnvRPW3NMtDM2zl3r8W1Hjhfp1-8q6LW9d11JG8YVv3vW1ryF_S1j5sZCW73WH_L6hPkB0W4wkFQ56208S2W5rVs0w4mYvw-N6KHBSVtFm0Zf52TM5204 ) ) On October 26, Instagram previewed its new long-form formats. As mentioned above, the one I'm watching is Series: it groups your Reels by theme into episodes. Even the home of short-form is betting on the box set. YouTube, your best SEO play. (See the post (https://cz7Cz04.na1.hubspotlinks.com/Ctc/RG+113/cz7Cz04/VWfqhr8PWrWgVTHyQc4F3n8bVVm64t5WKNHLN7nzPwH3pyd0W8wLKSR6lZ3kHW5Cm9Cf8Sl9YFW3zd8NG5rkJNPW4ysjF7978yxfW50q81n5WmVzwW1q-SG92lMK4dMvslL25J95QW5qH_-F47xXT3W5DSFRt15pj4jW6mVfK23FF9ZGW3Bl3gZ35f418W174kxT8hlM08W7Rhqh76RvPbgW5VNw515tNl17W3KBKWf30xlkhW35pm0c83YXqtW7LYF1G7cQd25N53LXTnFQRpFW7vSQJ_8b1nySW5FCypJ8qd7YXW7sQJwN41mYmhW6ktBMW4TvG-VW1XQ3Ht1mwtfjW6sgyK38RR1J4W2_vcrn8f7dxrV4pSCd6b3_V6N70mGn4G86PJW3fdZB14ZDCnFW6Y49bc1-gFyJf4CjW1b04 ) ) Searchable tracked the sources five AI engines cited over a week. YouTube shows up in 32% of Google AI Overview answers. My take: if your buyers search on Google, your YouTube channel matters as much as your blog. GTA VI, gaming's Super Bowl (Read the article (https://cz7Cz04.na1.hubspotlinks.com/Ctc/RG+113/cz7Cz04/VWfqhr8PWrWgVTHyQc4F3n8bVVm64t5WKNHLN7nzPvP5n4LbW6N1X8z6lZ3pFVpWqC-7lR5zBW5MD_S03FncjYW5nLrfF4sX7sTW4NTW0h2-trfkVNNwh21Qb82wW6pGm9l5cp2M_W4BPGnF6fBj3LW7lghST5Kw3FRW2sDfBR7fbkWqW48Hh7q1bXVytW9gDyPm1FbPF8W3HQhXq6jpsPlV9G-Mc52152YN15kYcX8CmGBW6vnB881Ny0G8W2y0H6l7Mz86yW3P7YY86QHw1jW1sCZ-w9lZz8xW4jy7Wq8hjG1BVfJ5Qg7F-MBPW40w0-j86NcPyW4DLyqq8RfGxVVJ14YB1Bjpn1W39KdT03CbRMrN5blk2qS6lmwW1yn4Rv7l_TgkW3mzz6n89qqWHW1ndz0l5QH_PwW1H_xc64dnY9rW20YPZ738nfVJW7g10Qr5TnDF6W2-VTf52cGPsJTQc_R4W0GcMW31XzMB1DQvG-W7DDPhy6q09R8W4LLjmh2x0_qyW7YD8m_8q_G36W6Gps097rNvplf8kVkP804 ) ) GTA VI comes out on November 19. If your audience is millennial or Gen Z, treat it like the Olympics. Rockstar won't let real brands into the game, so advertisers are setting up around it: streams, guides, gaming sites. My advice: a smart, well-placed nod is enough. Put the date in your calendar. Reply All Honest recap of issue one: several of you wrote to say you liked the newsletter. That made my day, thank you. But nobody answered my big existential question about reinvention in marketing. Fine. We test, we adjust. La question du mois What's a task you do today that would have been impossible to achieve 6 months ago? Reply → (mailto:melissa@playplay.com) See you in 2 weeks, in (https://cz7Cz04.na1.hubspotlinks.com/Ctc/RG+113/cz7Cz04/VWfqhr8PWrWgVTHyQc4F3n8bVVm64t5WKNHLN7nzPw-3pyd0W95jsWP6lZ3pyW44zJjR3Q3T6nW2vBTd369nBzZW6xWTGR5fC23CW7MTKzx4qNztkW7Gh7g58t25HrVQY-mf5ymkJCW3lXDr17Pz4CDW169tHl7SYs30N57CDPQSd9g1N8zGXX7bhCwJW81xd6W5ZpZQfW68t8J58qdZ5sW1ZHdQ43D-LSTW1y8LQp8ysNR4W1n5Nfx85DR86N1YvjHvb1Q_PW3C7yt75q36z2N5Z5pq5v9MHwVRs3mz1vwxd4W3H6lzS1qxVrPW8BfqHt35-JWtW7gh8sd5KBhSPW4W-NRp20NJc8W8DyWmC3NgHKTW4c36xL8Tq-k2W7RBtz47LmMkcN96kNkGqZ0YdVcw95l2FtCrdVkxLc449xJQ_N47-znPNtMTgf8DT-b-04 ) Melissa Francois Brand & Content, PlayPlay October motto: eating ramen, listening to Fontaines D.C. playplay_logotype__dark__960 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- Accession
- nse/playplay/2026-10-29/5500
- From
- Melissa Francois · melissa@playplay.com
- Sent
- 29 October 2026 · 16:00 UTC
