Why do all catalog ads look exactly the same?

No dark-mode styles — this email renders the same in a dark client.

https://www.optimonk.com/?utm_source=OptiMonk.com&utm_campaign=8d43051b85-conversion_insights_COPY_01&utm_medium=email&utm_term=0_-74bad47ecf-445886108


** Hey Emre,
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** Fancy a 10-second game?
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** Three catalog ads, three different ecommerce stores, logos covered up. Can you tell which is which?
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webinar

Fine — the domain at the bottom is a giveaway. But cover that too, and what's left?

Same shoe. Same white background. Same "Shop Now" button.

Three separate stores, one basically identical ad.

Until recently that was, at worst, boring. Now it has a price tag.

Two weeks ago Meta quietly added a new column to Ads Manager: Creative diversity. It rates every ad set Low, Medium or High based on how visually different your creatives actually are.

Try it — it takes 15 seconds:

Columns → Customize columns → Creative diversity

Can't see it? The rollout probably hasn't reached your account yet. Not a reason to relax, though. The score is new, but what it measures has been shaping delivery since Andromeda. It just wasn't visible until now.

Where the column is live, most catalog advertisers come back Low. And it's rarely a volume problem — a 500-SKU catalog technically produces 500 different ads.

The problem is that every product has exactly one image behind it: the manufacturer's white-background shot. Different shoe, same frame, same empty background. Not 500 creatives — one template, 500 times.
https://optiqube.ai/webinar?utm_source=OptiMonk.com&utm_campaign=8d43051b85-conversion_insights_COPY_01&utm_medium=email&utm_term=0_-74bad47ecf-445886108

On September 24, I'll show you (https://optiqube.ai/webinar?utm_source=OptiMonk.com&utm_campaign=8d43051b85-conversion_insights_COPY_01&utm_medium=email&utm_term=0_-74bad47ecf-445886108) :

✅ what the Creative Diversity score actually measures

✅ the one gap in catalog ads that 94% of stores leave completely empty — and why closing it is the fastest way to change what Meta sees

✅ how to produce 10x more catalog creatives per SKU, in minutes, in time to build before peak season

⏰ September 24, 5 PM CET / 11 AM EST / 8 AM PST
💻 Online
Save my spot! (https://optiqube.ai/webinar?utm_source=OptiMonk.com&utm_campaign=8d43051b85-conversion_insights_COPY_01&utm_medium=email&utm_term=0_-74bad47ecf-445886108)

Register even if you can't make it live — we'll send you the recording.

And next time a catalog campaign starts underperforming, maybe your first instinct won't be to reach for the budget slider. 😄

Best,
Krisztian
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nse/optimonk/2026-09-10/1127

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Krisztian from OptiMonk · news@optimonk.com

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10 September 2026 · 14:00 UTC