Scaling Meta ads got harder. Here’s why.

No dark-mode styles — this email renders the same in a dark client.

https://www.optimonk.com/?utm_source=OptiMonk.com&utm_campaign=1c3e4b75ed-conversion_insights_COPY_01&utm_medium=email&utm_term=0_-74bad47ecf-445886108


** Hey Emre,
------------------------------------------------------------

If your Meta ads have felt harder to scale since 2025, you're probably not imagining it.

ROAS has flattened. Creatives that used to work for months seem to lose steam in weeks. And increasing the budget doesn't necessarily move the needle the way it used to.

The reason isn't that catalog ads suddenly stopped working.

The system underneath them changed.
https://optiqube.ai/ebook?utm_source=OptiMonk.com&utm_campaign=1c3e4b75ed-conversion_insights_COPY_01&utm_medium=email&utm_term=0_-74bad47ecf-445886108

That's why we put together a practical guide to what changed after Andromeda — and what catalog advertisers can actually do about it.

Inside, you'll find real examples, data from our own catalog ad test, the creative capacity math, and a quick self-assessment to see where your catalog stands.

If you're still running your catalog the same way you did before Andromeda, this guide will help you understand what changed — and where to start adapting.

Download the free e-book! (https://optiqube.ai/ebook?utm_source=OptiMonk.com&utm_campaign=1c3e4b75ed-conversion_insights_COPY_01&utm_medium=email&utm_term=0_-74bad47ecf-445886108)

Best,
Krisztian
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Krisztian from OptiMonk · news@optimonk.com

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27 August 2026 · 14:00 UTC