The new State of Market Research Report is here

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See how rising demand, role convergence, and AI are changing the work of research teams.

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Hi Emre,

The boundaries around research roles are blurring.

In our new State of Market Research Report (https://email.maze.co/e3t/Ctc/W6+113/d5BnZp04/VVB-v6867BKBN7NCdjYGks-PW7lBRbf5VhtXWN5j5FRq3prCCW95jsWP6lZ3n6W2yhgQG7CFbjWN9j1W2vgg8hwW5_gbMR24RJxLW1_Gvrc4h-VVhW1QVWR24DGN2mW8_KTRg2mbPRrN3J8ylMwjsSyW6_1Gv34rG4GHW76R-Ng5rd__cW3l-3xf79qt2BN92j-jMSsxcFW4FsGpB4qFWNRW4SmPYY8R_SblTzHHy6MVpFzW4jZSRJ1CGrx-W8mqF3j8cyTqDN2vc3Tw12FzGW3M4gNd39XXrfW165Y9Z5xKxPjW6xK-Jn8Yn-ZZMpfbX6ckPbpW597vFH1zy10TW7LBgxQ48lt6_W7wXpln33N6F_W7NKdQd3vbYP0W31Zk3-4f2wM1N4FKVvvh6mRfW7ptX_B4qYw43W4GjlB14_sfp-N8TLz-c-L-Yff7dKN0d04 ) ,

we surveyed 200+ research and insights professionals and found that 61% have taken on market research as a new responsibility in the past two years, alongside work across customer insights, strategy, analytics, AI, and more.

At the same time, demand is rising faster than resources. While 70% said research requests have increased, only 24% reported increased headcount.

The full report explores the research squeeze, how AI is helping teams create more capacity, and what gives research more influence over business decisions.

Explore the report (https://email.maze.co/e3t/Ctc/W6+113/d5BnZp04/VVB-v6867BKBN7NCdjYGks-PW7lBRbf5VhtXWN5j5FRq3prCCW95jsWP6lZ3n6W2yhgQG7CFbjWN9j1W2vgg8hwW5_gbMR24RJxLW1_Gvrc4h-VVhW1QVWR24DGN2mW8_KTRg2mbPRrN3J8ylMwjsSyW6_1Gv34rG4GHW76R-Ng5rd__cW3l-3xf79qt2BN92j-jMSsxcFW4FsGpB4qFWNRW4SmPYY8R_SblTzHHy6MVpFzW4jZSRJ1CGrx-W8mqF3j8cyTqDN2vc3Tw12FzGW3M4gNd39XXrfW165Y9Z5xKxPjW6xK-Jn8Yn-ZZMpfbX6ckPbpW597vFH1zy10TW7LBgxQ48lt6_W7wXpln33N6F_W7NKdQd3vbYP0W31Zk3-4f2wM1N4FKVvvh6mRfW7ptX_B4qYw43W4GjlB14_sfp-N8TLz-c-L-Yff7dKN0d04 )

​—The Maze Team

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