Privacy and consent: what you need to know before going live
Consent, cookieless tracking, GDPR configuration. Clear answers for you and your team.
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Consent, cookieless tracking, GDPR configuration. Clear answers for you and your team. ( https://matomo.org/?mtm_campaign=email-sequence&mtm_kwd=onboarding&mtm_source=sequence&mtm_medium=email&mtm_content=onboarding&mtm_group=sequence ) Hi, One of the most common reasons people delay tracking installation is privacy. They want to make sure everything is set up correctly before any data flows in. That's a sound approach. Here is a simple, shareable overview you can use with your legal team, DPO, or IT team. ***************************** *What Matomo does by default* ***************************** Your data stays on your Matomo Cloud instance, hosted on EU servers. No data is sent to third parties. No data is used for advertising or profiling by Matomo. You own your data fully. Forever. ********************************* *What about cookies and consent?* ********************************* This depends on your configuration and jurisdiction ( https://matomo.org/faq/general/do-i-need-consent-to-use-web-analytics-on-my-website/?mtm_campaign=email-sequence&mtm_kwd=not-tracking&mtm_source=sequence&mtm_medium=email&mtm_content=not-tracking&mtm_group=sequence ) : * *With cookies (default setup).* Matomo uses first-party cookies to recognise returning visitors. In most EU jurisdictions, this requires user consent via a consent banner (CMP): How to connect a consent manager ( https://matomo.org/guide/tracking-data/consent-managers/?mtm_campaign=email-sequence&mtm_kwd=not-tracking&mtm_source=sequence&mtm_medium=email&mtm_content=not-tracking&mtm_group=sequence ) * *Without cookies (cookieless tracking).* Matomo can be configured to track without cookies. Whether consent is required can still depend on your use case, lawful basis, and local rules: Cookieless tracking and accuracy ( https://matomo.org/faq/general/faq_156/?mtm_campaign=email-sequence&mtm_kwd=not-tracking&mtm_source=sequence&mtm_medium=email&mtm_content=not-tracking&mtm_group=sequence ) * *France-specific note.* The French data authority (CNIL) has granted Matomo an exemption from tracking consent requirements, under certain configurations: Matomo exempt from tracking consent in France ( https://matomo.org/faq/how-to/how-do-i-configure-matomo-without-tracking-consent-for-french-visitors-cnil-exemption/?mtm_campaign=email-sequence&mtm_kwd=not-tracking&mtm_source=sequence&mtm_medium=email&mtm_content=not-tracking&mtm_group=sequence ) ************************************************** *What to share with your legal or compliance team* ************************************************** If your legal team or DPO needs documentation, here are the key points: * Data is stored in the EU. * Matomo supports compliance with all major data protection laws, including GDPR, ePrivacy implementing laws, CCPA, when configured and implemented correctly. * No data is shared with or accessible to third parties. * Data subjects can exercise their rights (access, erasure, portability) directly in Matomo. * Privacy documentation guidance: Privacy guide ( https://matomo.org/guide/manage-matomo/privacy/?mtm_campaign=email-sequence&mtm_kwd=not-tracking&mtm_source=sequence&mtm_medium=email&mtm_content=not-tracking&mtm_group=sequence ) * Our trust center: https://trust.matomo.org/ ( https://trust.matomo.org/ ) Review your privacy settings ( https://newslettersearchengine.matomo.cloud/ ) Questions about your compliance setup or tracking code? Contact us. To add your tracking code: log in ( https://newslettersearchengine.matomo.cloud/ ) , go to Administration > Websites > Tracking Code, copy the snippet, and paste it before the closing head tag on your site. Happy Analytics, Alex & the Matomo Team *PS:* Privacy configuration takes about 5 minutes. And once it's done, it's done. You can configure privacy settings after tracking is live. The important thing is to make those decisions early, not to delay tracking indefinitely. Need help? Contact Support ( support@matomo.cloud?subject=&body= ) or Book a call with our Support team ( https://calendly.com/d/ctwd-7w6-t94/15-minute-meeting ). Alex from Matomo 7 Waterloo Quay PO625 , Wellington , 6140 Unsubscribe ( https://url7330.matomo.org/asm/unsubscribe/?user_id=12663555&data=pzb5B0m9YECWlbmQPnEAacNsmDy6bXH8qlsk9-YcbvFoMDAwdTAwMJpVo33PQ8WNlfugGwoMkfF-P_Xyf-xW_j8ZZhH0Ou9PYYZUIHKMcJq3kwOmRcPvzwKGcLcR8tx0fBytc5Ahsg2ho-CnxJokJO0YuOLMayOoGXxLp3jmREewW4wZPEhaPB6VcmRqRXavAlfQ50qpjCZgWSgX7ItoBI3YCyKWkhX3N0yjJvq-eD5wWXb1ieS3XAgnSh2X9MbzvY9CZo_2AvzhPbUgIfYKVEdGz7JAKFi3ULQhipRxeJwb6iyq8GmbYcDhroiCyfsCfwheIw2jEVZy0tZG_p-uPN8ZN7XKnC1_ZhO4pw_KP-3U4xTb32jGVFsZadb5JkbnEeTWGY1SpaVjlZFWSFKtU6KntSss_EmRe921xU8m5oODxCqe9lCpl9dFVrUYuTavhO33f4wjIxZ5_RQtf_SqWULSDQfjKBFMDZfyqz6pIzfL6ZcgCZ3gqmVAQy59oW6is45k7l7_YtFnOZUTrb9e98eAKQnLNoQlbjfWpse1aG6k3orD268Shy5wgJtxvoeP_WDWdg2q8DrQtgm_OfRZ3e654-7ncHKy-ZiGWgPz-Li3ZMP63ZM7vx9-6P75XV4LF-yu1cUsylVkjDoQdbwOTB79szrUpNgXkPRfLwFWrqJE5XCyqpGJuV38sg2EVhQM0o3VaSUYew4-DKNZ5SNsOBvtLWiV2QVN7_oth1aBuuE4MIkU6ktIzHXp0WLjifwJEpB4wLWBsuoWOArLDK6WAI_BY1_FRdmLuiTCy6Pjwau0N9GOdwc3kvTfI_aFQ46MsPkjFnL0U_IqP5-nEL0Dvqd5RtJYAH0-0hQeNKuDqBrKgnMyPUKEijgnMVt_ChmZ8DntYdQhJW22M2-WuiXrzzsA_a18J-alVuIkEiYhvKsCtfVLzvUXRtwKQMEv1WmqrVkOjpF3vDdr_m6boP69rR_fD6UPxc06ndGwrJscR8yNRtA0pHbDy-xYcLW8QrjSXxeOoa9i0gHVOhvqltJlM1ZtAd16wKJdaS_Kykwl_hpawx7L85jMB0-aBBKHdPzxMSP9g-qXPPCTsDQsp8-SVlw3hL3FaNaj_9-GeuTXs6SRsiFUtW8a9auxpV0ZmDhC0cqcX_tM7Us8_0Ma7brGCOcrvoC21sBkxAsnZkOpScAsD9pMZ5T32yAndrR8Zvo59asrsBVWZTjdx272UMUHFHcRqMB61bXuFHV8wRhmi4438CDhR_WSiczEJp2aV8OqBaSr6eB_atiQ1hj440iplxk0R6BOzkQ7WT5VqmZ2ZrmjCZhhzUbn03EAXhtyiRIGKUUpiHlgu24= ) - Unsubscribe Preferences ( https://url7330.matomo.org/asm/?user_id=12663555&data=qW02NNeJ3gjfqCF1RKNIALskD1yN6aIin_xoEpjihk1oMDAwdTAwMEqt6cfkTmY_T2u33ChAUaKifE5DPi6VYTu0rltC6q_vNSdTBvujVGDqpTmNoqGiqLQVH4-yuus7XKoEU5TTlXK4TuGauRHAQlVmI8NrM5ZcI1JojdxVDrYzAu-cLJjBTAfLg96ykMgCj0aea9u34HY8tljnQTkOTI-X64nqVp_DxIdbOdzmsRnvEAhpyvd9jP4ktrCGVvzrAvukMdXw5ClMj23LMbMR4DOCdISx3ooy1vj7jfEXuEvIKBy-hEaGdGYUrW-lYIFw6vUuxjBQW32Ts7VSe8VlOiRR8uv5SauZCBZFbNpKc3kwXq8j0cPNkN66jRWpOG3gfbJqZHYFn1AfMGOAyFY42XqkJNZabCqvd0LIsli12151wg6dccTdcLuS33RgZDeI55S9QurFmcShJIplj0eV8GFDtxuwkRaCDXbdto3NfCR-Jq9lIO-6CP162XklD5VrKyVWqlzceLKh7k2ep1PguweM4UHlnpkTJewkRE-iS3Wj_T6-ff59MksJyP4yXdYSfjuFgLOVMcO1-0VCpC3yQsLT-nOp-ossp6U8hqgoqnj3j93lt6kXB-seLK0sD2uvtGMoH_BZCtnUEs_or6GQJ6JoTRNzDbFrgHXA1fMhLGRgvVUdgFR_Yh1kENa4ePHPOkPz7wj_zknBkMb1aGxyxcG_Y6-i8SmeXiIzeEL2LjX5dudtLcIeS7Y86tSVFAvOI2ALSoTcTCEUbEMIuFvNdEN4QtsXl0yPRZwIEaulYLASFfotw-szpuBIikM7YAmaMrfB-at7jeVW9UhNfiPHw8d1n04ztbCTpLEEBfgtcWqk-7sPnnHpZkDsn1f38efeBRtGYNysM9cVfEideQ8Eg4FFwbvD5s4FeRBVxsI7BNjlgyVHC34J-bwYu1PcEpuw353mE1wAXKJLzTlMMDBnWXOTXCmASFNBxfBHOJi5QDl0nIRP8Sr_vOxY_1OkjQglUEgRdLe8iOqvQp3XPQQUG_mAWA5Yw3kzK2EwNmMxXranAU79TB6Wu7q-GLf5Jd_D2Ormu5F9S5MravwcueCk55L_ZSfOj-n87bD7BH2TwZfWUAaK6bjtmkK7kGjb300FcbqKV0gzYl3pdk1eMiungqHy-tQoRoLAt2f5tzbJRNupIxR0vtn_w0vakLhxZajbqAiJMGLr20qGkYs6mtEnG5Za5ymHZS_3QFC2slPrj_2NSeGuKlOOpEkSETrEEaRxpITJ0wxFntVEfkdjAVtKuM_GKl_ZOZRWQ6jFf1cdb1xnFIQ9EbCUuA== )
- Accession
- nse/matomo/2026-09-09/1065
- From
- Alex from Matomo · noreply@matomo.org
- Sent
- 9 September 2026 · 21:00 UTC
