3 things people did in the first week

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Hello Emre,

We shipped transcripts and then watched what people actually used them for.

3 patterns showed up fast.

The first was finding themselves.

Brand mentions with no tag attached. Weeks of word of mouth that never made it into a single report.

The second was reading the competition properly.

One customer ran transcripts across a competitor's entire video library in an afternoon.

Not the captions. The actual messaging, line by line, across 2 years of content.

They found the claim the competitor repeats in every video and never writes down anywhere.

The third one is the awkward one.

Checking whether the sponsored creator said the talking points they were paid to say.

Plenty of people asked for this. Fewer admit it out loud.

The results are often fine. Sometimes they are not, and the conversation that follows is a useful one to be able to have with evidence.

Reply and tell me which of those 3 is closest to what you would do first or book a time here (https://d2xsWT04.na2.hubspotlinks.com/Ctc/DO+113/d2xsWT04/VX0s1L6_82QGW8w17JJ6kfPGTW89-nNw5W28kcN2z6H1s5jMY8W50kH_H6lZ3mHW10RqzF7g-wbBW7-wQ1G3dCrVSW6gYN194yg6fcVgcKvQ5WYXjrW7Vg51x6WYDBHW1T8wK57WfT-2W308r83976P4CW7xYPdQ6dQQy6N4WVflqRWf4FW97--cW8lxfThW4l89p02BHxFKW6Cd2db4fV3WtVlRKtq8-NN4pW6__YRv2PdjbCVnLY682RNdWxW8WDST_62WwttW44rJ6F4y--vKW8scnPK46FKBrN89kT-lrBLZ2W6kxYZk2vB_wPW10zfN18xC_fzW1WVf8Z7tZ9ThW50XVQX7JGc2tW5yGBk88sYT9CVbGw4P6YwKHkW7FsghS43HF6nN8VgYGmPtGk5W4_MJrn6ycXdvW7mN2Yw2PXcvVN1qNp7-4Qqw_W5G-8DQ3ch1Y1W8VgZKL6sZx0Bf4y1ZvW04 ) to connect.

Best,

Ronak

Phyllo, 38350 Fremont Blvd, Fremont, California 94536, United States

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Accession

nse/getphyllo/2026-10-12/3945

From

Ronak Shah from Phyllo · ronak.shah@getphyllo.com

Sent

12 October 2026 · 14:00 UTC