Successful developers build early

Developers who build early catch issues before they become blockers

Product: Expo
Sent from: expo.dev
Sent: 22 October 2026
Notes: Notes on this email ↓

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Developers who build early catch issues before they become blockers

Hi there,

We analyzed thousands of Expo apps. The pattern is clear:

Developers who build within their first 2 weeks are 6x more likely to successfully launch to the App Store.

Why? They catch device-specific bugs early, when fixing them is simple.

Javascript

npm install -g eas-cli

eas login

eas build

Need more detail? Click here (https://d2BN2k04.na1.hubspotlinks.com/Ctc/L0+113/d2BN2k04/VX7XVp2rMkYHW3qzB8t94hHnnW72Qs8N5WrHN-N1MKF-T3lcq-W7Y8-PT6lZ3m2W7dVSQW8CBzyNW4Q45BJ171sVnW2qBtWN4Jj3D9W7TK1GH6CTrH5VCL1wq5y-KfwW7hFhnm5pv3QtW4Y6jdp4BXxw3W2r0wDf4zMGYlW5wDJHK36bvl5W120b364ZT-T1W4yNHlS5Fn4WjW5SQlnt3Bh54MN3KZcKsBL-B7W5ZJG_w9drLlLW322kdJ1X-_fcV5j8hG1pnykhW7pPVm48nJ3T5W137N7H5KbSkqVPkt111kZHYpVVRkNC5Dtd5GW75Bg4h3xJm-gW8TDJkv401V-NW2_3plL42kczVW18kPq_3K9f4vW3c8Hdz5HfhmtW2lVmrK6y_Nv3f5F6grz04 ) .

— The Expo Team

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Accession: nse/expo/2026-10-22/4812
From: The Expo Team · hello@expo.dev
Sent: 22 October 2026 · 15:00 UTC

This email by the numbers

Counted from the email itself. Medians are across the whole archive.

Length: 95 words; median 169 words across the archive
Links: 5; median 8 links across the archive
Images: 5; 8 KB · 5 with alt text
Width: 600 px; with mobile styles
Arrived: day 9; median day 14 across the archive

Notes on this email

the total image weight is 8 kilobytes, far lighter than the archive median of 85

What works

Subject & preheader
the subject line is 33 characters, shorter than the archive median of 40
Copy
the email body contains 95 words, fewer than the archive median of 169
Copy
the average sentence length is 4.8 words, shorter than the archive median of 9.5
Call to action
the email includes 5 links, fewer than the archive median of 8

Where it is weaker

Design & layout
the total image weight is 8 kilobytes, lighter than the archive median of 85
Lifecycle fit
the email was sent 9 days after signup, earlier than the archive median of 14

reduce image file sizes to under 10 kilobytes to align with the lightweight design observed here

Drafted from counted facts by a language model, for Emre Elbeyoğlu, who is responsible for it. Written 22 October 2026. It describes only what this archive counted, and has no access to how the email performed.

Something wrong with these notes?