Your October Series Recap: All 4 Recordings

No dark-mode styles — this email renders the same in a dark client.

Conversations to help you plan for 2027.

Hey Emre,

This October, I sat down with marketing leaders for Nightmare on Search Street: 4 Marketing Frights to Face Before 2027. We talked about where to focus our time and resources, and what to rethink as we plan for the year ahead.

I’m sharing all four recordings below, along with a few takeaways that stuck with me.

🔎 A Tale of Two Terrors: Google and AI

One thing Hannah Bessinger and Ian Brown made clear: SEO best practices still matter. But it’s also worth looking beyond your website. Your social presence, PR, and mentions on other sites all help AI understand your brand.  Are they telling the same story?

📺 Watch the conversation (https://cpFKy04.na1.hubspotlinks.com/Ctc/ON+113/cpFKy04/VVBGvf4NwhNNW51BR5b9fZnBGW2dmkKk5W_MDBN1qZLsv3pyd0W8wLKSR6lZ3nFW5nmvc_5hg8Y8W2VsmyY1gXzd9MtNCdtL-4wpVzMX0F38lrryW3s9Wgp9fscjKVTxhhg8Ckb7kW5sXhsl7C5h6hW5Vk3Cy8vQJznW52t1my3qP9RKW7gl4kP6rvpsDW7crNrF3yjptNN6G76_3BndCZW3xcz3S3V8GsWW3lWM2p3t2fQ4W90lB1w7vgFBsW2gvNNG3lC3Z_W6-cBmk6LtJKYW4_VdB95tlQNwW4vNHH44d2Wv6N2F8pLtzgJGmVZzTDD8X797fVvmgX51s73fTN2Sjsj9WBVxcN1PdM0CvVSgDW8Qsxsq1Hc0xKW8Bd92M2f1zcyW9lcxqP1z9GgtW5tSFHD9b7z4Sf5lVDBP04 )

🧟 The Rise of the Content Zombies: Why AI Visibility Is the New ABM

Jim Gilkey shared why it helps to think of LLMs as another persona. Your customer is still the priority, but consider how AI reads, interprets, and shares information about your brand on its way to that customer.

📺 Watch the conversation (https://cpFKy04.na1.hubspotlinks.com/Ctc/ON+113/cpFKy04/VVBGvf4NwhNNW51BR5b9fZnBGW2dmkKk5W_MDBN1qZLr05n4LbW5BWr2F6lZ3kZW947RxB8Vtc3SW5TvxRL3Rkv_JW8-3WkL4hh49RW5MyGr71wtlNrW4RDnGn1lsTqfW5XDpvJ1Gq6C5W89vx_r3Fb8ZnW32ngY030FkcpN1-0p_fRWJHrW1QbzYn924t17VdPcpy4F5zF7N3NDYJh4XVT0VJQGJx1BwsBqW4HZKLc5W8khLW1LH2KS7FrwvXW7r0dcx8VfYkLW15yTwT3dN-h2VjDd1C11n7PjW857HT13wHhvWV_Jb4656PQFxW8K-dQJ5Jb6hRW97YgF_3cH0_tW8XGbPK7TCBCcW4dZxv61zCCyBW4s3ZDJ6T1rbFW2gBJd184jwDqVp170G5N91-BW8nfy918lbKXYW7rNrvj8cGMGQW3mbZsG3-DJ13W7Nphpz3gfkZxW6xSkfd77-j4YW7kptyX2NSWs6Vqrdxy6XhTCdf3VJ2BK04 )

📊 Double Double Search and Trouble: How to Report on the New Visibility Metrics

Metrics can tell different stories. Alex Bommarito and Michael Schwabe joined me to discuss why knowing who you’re reporting to helps you choose the narrative, add context, and explain what the results mean.

📺 Watch the conversation (https://cpFKy04.na1.hubspotlinks.com/Ctc/ON+113/cpFKy04/VVBGvf4NwhNNW51BR5b9fZnBGW2dmkKk5W_MDBN1qZLr05n4LbW5BWr2F6lZ3lMW8lns_y7vNdyNW6tS2Bc4bP8f6W30FXhY3ZCDt9W91KzkZ8bPg7_W2mrnp15Lrn46W756ZG42qtdhDV4cqX_4656MwW8fpsQc5nNMx2N4SZz-bX8p80W1kkRPp6R6d__W4zd3kp5bLZh9W1S34N64nB1C4VRmChN2759hTW2J0jpd7xntyRW6Zw8NF1znQY_W5FXxRD4KdK4KW72_B_725nnQjVY6p8h1ZDFhTW3VtnBw4nJBSYW4ylJS155LypGW6vc9_m7G62sqW1DcgR97vKd9SW7by5g61M5cV2VnGWnV8B89nfW2jBvwZ6YBS0mW4F7--76d4xMfW9jhly32J8K_dW3CwzC07XvxlxW4W9WSK6l9tg1W155lr07BMbDLW919FxV1kxWCZW4z2Lhm7w5zFVW4LnBRq4zkTnSVBKyYR3cD5mdf3bW6Xl04 )

💸 The Marketing Monster Under the Bed: The Hidden Problems Draining Your Budget

A tool needs an adoption plan to earn its place in your budget. Audit your subscriptions and how your team uses them. For new pilots, set a clear objective, an owner, and limits on time and spend so you can decide what’s worth keeping.

📺 Watch the conversation (https://cpFKy04.na1.hubspotlinks.com/Ctc/ON+113/cpFKy04/VVBGvf4NwhNNW51BR5b9fZnBGW2dmkKk5W_MDBN1qZLsv3pyd0W8wLKSR6lZ3pFW31YrrN8WJ6b4VKyVPt68qZVvW2pgznW3qfmtqW7J3R1X62p0lPW6dQNWD4KsLp8V4X39p7hFwzNW29Bl-Y4sj1kwVd7mLs5tg_NQW7qwnhg5VLfcnW19jy5k3_hXybW1DRV6f2Bj4jWW5PS4Tq31b_PyW755Pc87B9Hz1N17QVMDVt0pFW7MNphr6Vq4gFW2PyS9R34Z8_zW3g9P6P4z9FhGV_QSR97xLyYdW2yMwc03hZDNbW5RdGNJ92B2s6W7LbLJb4cp3flW5NRHF2544CpKN6ZgYDrPg-mYW7S48bZ17xNjsN6zlpYkh2lyrW2qsVwV7JgKCYW5lRXjH7YcWLgW8_s0cy5-fjHSf4XLN3F04 )

As you plan for the new year, I hope these conversations give you an idea to try or a question worth bringing to your next planning meeting.

Until next time!

Nicole MacLean

CEO, Compose.ly

Lavender Compose.ly growth grant banner (https://cpFKy04.na1.hubspotlinks.com/Ctc/ON+113/cpFKy04/VVBGvf4NwhNNW51BR5b9fZnBGW2dmkKk5W_MDBN1qZLsv3pyd0W8wLKSR6lZ3lHVpMNNb1_cCJfW2-6Z4L5yHJc5N1QXhlg3QHhzN4yvgdLrdzymW456Ysm1Q45tRW5jkdGD8dXpP7W6gVg_F95tbVtW7b2q9g5f9GPXW69fX1L950xPbN3Snn_cdxYh9W5Cnzhk3ncyTBW6qrd16629ywgW5Yz9r35N_jRSW2ybvfM5wftljW8k1mKV5sTFKDVhF9tx3zJPf-W5Z1Smv5kgGMVW6z9ZdJ88z2L5VlhwZG2JfMNkW8tTn9L7zmQFYW4kP2mx26SxJLW23q7r_2hS6kZVXFCLL3sPhwLW8q5g8m2FsgNJN1N0dlP3JQsWW4KbtNW8tsVNzW2QLphb2GzYlNW7K4YPj8x-427f3clCl-04 )

Compose.ly, 3422 Old Capitol Trail PMB #793, Wilmington, DE 19808

Unsubscribe (https://hs-3407969.s.hubspotemail.net/hs/preferences-center/en/direct?data=W2nXS-N30h-zGW1W-8qQ2RzJvYW1Vt0pR30vrHSW1Qd4pZ2nBy9DW2CZB8w1Xn9jGW3SJnPD45GZGbW3M7Kn93y_b_ZW4frS_V4tghQDW2zQ2f93VHMbzW3bhqzY25mbvjW47Psmf30l3tpW2TjlhK2nYjjMW3XGPjg2Mqr-ZW4hb08M30pSNzW3QxT0347xF2VW2-8k0q34wJDFW2KP-fZ3CbzLNW3K6HLh4mBGV5W386tW-2PxrLSW3dzBBB34h7lzW3bkwyN43p7VmW43H_GY3C2MtVW4krwCR4fnCBZW3V_qT13LFDZ4W4mllPV3d879hW2t1fZb3CgLBzW43Yjv_2B1vzKW1LxHPf1_8VBtW2xN-w936g9JkW47CVDq34l5_rW4psNRw3Cb_krW47F4Bf1Sggv6W2HDGz-1NcmP-W2Wp9gw2YFNFgW2RRtxH47CpWbW34lX5g2WHc9sW2vyg8f34gPzfW2-bQXL32sYzsW25pFW02xR5fvW2WtnWW2CHyTjW2CXvPl1Z8mNmW3QzytP2zxRTmW1LfHL43g98bXW2r7f1J38f4glW3j60Hl1LHFrrW2CqTLY1_6qvjW4cGlrf2Mzn6BW2WQbkX3dbFnkW1YZ2bB1S4k9QW2CN4FB3j7FnfW39_DYD34jSZkW3DNVJw3Vx1F2W3H0hJT3jpqMVW3_s37H4rGKL8W3LSZdt1Nn_V7W2B2nNs30HmRFW1Qd0Lg47BcxQW1S3Xqh3BXGlnW1Zw47l3d3zptW21kTxR2KygVbW3QWtF230mgDlW4pJh5M43Nz9WW3b4Zc6329B5Df3K8NK604&_hsenc=p2ANqtz-9yTpebHSD1Gluqpl6kEPboVx77F7iNTK6lZ3gg3NC2mcXbUHLLTV5FLmQVl5MlkVKqKaBVXzR8B3B0ychYjlt-FsJMjOjGdmdbhku1WY2_2K-ycbgdB5WvaMUY7R4SKTQvU5rO&_hsmi=447807217 )
Manage preferences (https://hs-3407969.s.hubspotemail.net/hs/preferences-center/en/page?data=W2nXS-N30h-zGW1W-8qQ2RzJvYW1Vt0pR30vrHSW1Qd4pZ2nBy9DW2CZB8w1Xn9jGW3SJnPD45GZGbW3M7Kn93y_b_ZW4frS_V4tghQDW2zQ2f93VHMbzW3bhqzY25mbvjW47Psmf30l3tpW2TjlhK2nYjjMW3XGPjg2Mqr-ZW4hb08M30pSNzW3QxT0347xF2VW2-8k0q34wJDFW2KP-fZ3CbzLNW3K6HLh4mBGV5W386tW-2PxrLSW3dzBBB34h7lzW3bkwyN43p7VmW43H_GY3C2MtVW4krwCR4fnCBZW3V_qT13LFDZ4W4mllPV3d879hW2t1fZb3CgLBzW43Yjv_2B1vzKW1LxHPf1_8VBtW2xN-w936g9JkW47CVDq34l5_rW4psNRw3Cb_krW47F4Bf1Sggv6W2HDGz-1NcmP-W2Wp9gw2YFNFgW2RRtxH47CpWbW34lX5g2WHc9sW2vyg8f34gPzfW2-bQXL32sYzsW25pFW02xR5fvW2WtnWW2CHyTjW2CXvPl1Z8mNmW3QzytP2zxRTmW1LfHL43g98bXW2r7f1J38f4glW3j60Hl1LHFrrW2CqTLY1_6qvjW4cGlrf2Mzn6BW2WQbkX3dbFnkW1YZ2bB1S4k9QW2CN4FB3j7FnfW39_DYD34jSZkW3DNVJw3Vx1F2W3H0hJT3jpqMVW3_s37H4rGKL8W3LSZdt1Nn_V7W2B2nNs30HmRFW1Qd0Lg47BcxQW1S3Xqh3BXGlnW1Zw47l3d3zptW21kTxR2KygVbW3QWtF230mgDlW4pJh5M43Nz9WW3b4Zc6329B5Df3K8NK604&_hsenc=p2ANqtz-9yTpebHSD1Gluqpl6kEPboVx77F7iNTK6lZ3gg3NC2mcXbUHLLTV5FLmQVl5MlkVKqKaBVXzR8B3B0ychYjlt-FsJMjOjGdmdbhku1WY2_2K-ycbgdB5WvaMUY7R4SKTQvU5rO&_hsmi=447807217 )

Accession

nse/compose/2026-11-05/6238

From

Annie Sierra Mattos · annie@compose.ly

Sent

5 November 2026 · 16:00 UTC