Only 1 of 50 brands said AI made them money

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Plus retention without discounts, a plant store at 21.3% signups, and three open threads.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  
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 Claspo community digest: what converts when the discount isn't the answer
A podcast episode on what AI didn't fix, retention without discounts, the case behind a 21.3% signup rate, and three threads worth your take.
 Only 1 of 50 brands said AI made them money
Convert Better is back. Taras talks to Oliver Kenyon of ConversionWise, who asked 50 ecommerce brands if AI made them money. One said yes.
Execution is cheap now; strategy is the moat. What holds up:
The CRO fundamentals -- social proof, fewer objections, one CTA, a strong offer.
Without real traffic, an A/B test is a guess. Watch revenue per visitor.
Discounts burn margin on buyers you'd win anyway; 10% off in the first seconds can dent your brand.
Sometimes the best pop-up is the one you don't show.
Watch the episode  [ https://claspo.esclick.me/sl?u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DlGV0E2EDU6s&iid=85b62bdf-df12-47fc-8670-03e887687e31&ct=12&h=5e1407aa804e597604a2cb7aa133b456 ]
 Retention without the discount habit
 Also on Convert Better: Geneviève Masioni, retention strategist for sustainable DTC brands and a former Shopify/Klaviyo developer. Her positioning: repeat purchases without discounts.
 From the episode:
The first order is a trial. What blocks the second is the product, not the price -- a reactivation discount fixes the wrong thing.
The answers sit in your data: reviews and support tickets tell you what stops the reorder.
Under ~10k subscribers, 10% off grows your list fastest. Past that, go value-based -- quizzes, product recommendations, a guide, early access.
Welcome, post-purchase, and abandoned cart drive 87% of automated sales in her Klaviyo/Omnisend benchmarks, with email at 20-48% of revenue
Listen to the episode [ youtube.com/watch?v=DvxUQ2ubcPg&feature=youtu.be ]
 [ https://claspo.esclick.me/sl?u=https%3A%2F%2Fgenevieve-masioni.kit.com%2Flifecycle-revenue-calculator&iid=85b62bdf-df12-47fc-8670-03e887687e31&ct=12&h=a0e3c264c3bfc550b733804fc1405773 ]
 From 1.6% to 21.3% signups -- without touching the discount [ https://claspo.esclick.me/sl?u=https%3A%2F%2Fbenchmarks.blendcommerce.com%2F%3Futm_source%3Dget%2Bbetter%26utm_medium%3Dreferral%26utm_campaign%3Dpartner%2Bnewsletter&iid=85b62bdf-df12-47fc-8670-03e887687e31&ct=12&h=7fcb7ab1df69ec4de468c50b52a9122c ]
Lavender World's spin-the-wheel more than doubled signups, from 1.64% to 3.8%. They switched it off anyway: against its own class, the wheel was weak (the ecommerce average is 8.95%). Beating a poor baseline isn't reaching a format's potential.
So they tested seven mechanics on the same store, audience, and 10% offer. The winner opened a quiz with a real planting question instead of a "Start Quiz" gate -- and hit 21.3%, about 4.8× the gated version. Same offer, better question.
Read the case study  [ https://claspo.esclick.me/sl?u=http%3A%2F%2Fclaspo.io%2Fcases%2Ffrom-1.6-to-21-cr-how-lavender-world-found-the-right-popup-mechanic%2F&iid=85b62bdf-df12-47fc-8670-03e887687e31&ct=12&h=7bdc07ae302c3c5f2ada97bedf9a8459 ]
 Three open threads right now
 Popup trigger logic by page type
The case against "10% off after 5 seconds" on every page.
Join the thread [ https://claspo.esclick.me/sl?u=https%3A%2F%2Fwww.reddit.com%2Fr%2FEmailmarketing%2Fcomments%2F1vzva68%2Fpopup_trigger_logic_by_page_type%2F%3Fsolution%3D0e5613dfbcbdff2e0e5613dfbcbdff2e%26js_challenge%3D1%26jsc_token%3D7afd7253fec22262ff1c52b1703fe9ec793af81ab171bfb763a77b17a8803028%26jsc_orig_r%3D&iid=85b62bdf-df12-47fc-8670-03e887687e31&ct=12&h=fdbfca8b46d4159523d83b02757ef0f0 ]
 Anyone feeding an external signal into budget decisions?
An agency moves a garden brand's Google Ads budget on the weather forecast -- where's the line?
Join the thread [ https://claspo.esclick.me/sl?u=https%3A%2F%2Fwww.reddit.com%2Fr%2FPPC%2Fcomments%2F1vwd90l%2Fanyone_feeding_an_external_signal_into_budget%2F&iid=85b62bdf-df12-47fc-8670-03e887687e31&ct=12&h=f4f68832a3529a043a5253d9a7b1feb6 ]
 10% welcome offer submitted at 4%, 20% at 2.5%
The smaller offer won on submit rate -- but is that the metric that matters?
Join the thread [ https://claspo.esclick.me/sl?u=https%3A%2F%2Fwww.reddit.com%2Fr%2FKlaviyo%2Fcomments%2F1vtqkd3%2F10_welcome_offer_submitted_at_4_20_at_25_has%2F&iid=85b62bdf-df12-47fc-8670-03e887687e31&ct=12&h=df3878df51fe7123bfdbb9acfc7864c0 ]
Got a take? One standout comment per thread gets a free month of Pro.
 Claspo partner's benefits
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 Fiidom AEO
Boost AI search visibility, generate AI-readable files and optimize your store content with AI in bulk.
 [ https://claspo.esclick.me/sl?u=https%3A%2F%2Fapps.shopify.com%2Ffiidom%3Futm_medium%3Dclaspo-in-app%26utm_source%3Dfiidom-partnership%26utm_campaign%3Dfiidom&iid=85b62bdf-df12-47fc-8670-03e887687e31&ct=12&h=f598718a731c33b85cf2d2028089ffb1 ]
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 Mulwi
Get your Shopify products listed on 200+ channels automatically. Free 7-day trial.
 [ https://claspo.esclick.me/sl?u=https%3A%2F%2Fapps.shopify.com%2Fmulwi-shopping-feeds&iid=85b62bdf-df12-47fc-8670-03e887687e31&ct=12&h=d7c21bf2d0a0d4af3649c70919661621 ]
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 Moast: Shoppable Video & UGC
Turn Reels, TikToks, and UGC into shoppable videos. More sales from videos you already have.
 [ https://claspo.esclick.me/sl?u=http%3A%2F%2Fmoast.io%2Fshopify-install%3Futm_source%3Dpartnerships%26utm_medium%3Dapp%26utm_campaign%3Dclaspo&iid=85b62bdf-df12-47fc-8670-03e887687e31&ct=12&h=c429de789a1730acef6c41b7512a56c8 ]
Taras Talimonchuk,

CMO at Claspo
 [ https://claspo.esclick.me/sl?u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclaspo&iid=85b62bdf-df12-47fc-8670-03e887687e31&ct=12&h=cc9b317472aacc97feac5b6329f14c4a ] [ https://claspo.esclick.me/sl?u=https%3A%2F%2Fwww.reddit.com%2Fr%2Fclaspo%2F&iid=85b62bdf-df12-47fc-8670-03e887687e31&ct=12&h=e52cb1cc22b15e29934b64c7d044ad63 ] [ https://claspo.esclick.me/sl?u=https%3A%2F%2Fwww.youtube.com%2F%40claspo&iid=85b62bdf-df12-47fc-8670-03e887687e31&ct=12&h=a8be57952c1b9b838846136f447beed9 ]
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17 September 2026 · 13:00 UTC