Getting around with the Basecamp menu

Product: Basecamp
Sent from: app.basecamp.com
Sent: 30 August 2026
Notes: Notes on this email ↓

Onboarding

Getting around with the Basecamp menu

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On every page you’ll find the Basecamp menu centered at the top of the screen. This is your ticket to get anywhere from anywhere, anytime.<br><br>[The Basecamp menu, closed.]<br>Click it (or hit SHIFT-J on your keyboard) and you’ll see buttons to global sections like Activity, Calendar, Reports, and Everything.<br><br>[The Basecamp menu, open.]<br>Right below that is the feels-like-magic Filter/Search field. Just start typing something and you’ll see the menu filter through matches in real-time. This is where you can also search your account for whatever you're looking for.<br><br>[The filter field, in action.]<br>Start typing a project name, and bam, jump right to that project. Start typing someone’s name, and boom, jump right to that person’s profile card. Start typing the name of a report, and there it is. Type “templ” and you’ll see Templates pop right up. This is the fastest way to get anywhere in Basecamp. Whenever you hit SHIFT-J on your keyboard, you’ll be auto-focused in that field so you can begin typing and jumping immediately.<br><br>The Basecamp menu also shows you all your folders, starred projects, and recently visited projects. So if you prefer not to filter, you can just scroll, pick your project, and jump right there.<br><br>So now that you know, get going!<br><br>-Team Basecamp<br>Questions? Email us at <a target="_blank" rel="noreferrer" class="autolinked" data-behavior="truncate" href="mailto:support@basecamp.com">support@basecamp.com</a> any time. Humans are here for you 24/7/365.


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Accession: nse/basecamp/2026-08-30/68
From: Basecamp (TinyAnalytics) · notifications@app.basecamp.com
Sent: 30 August 2026 · 13:00 UTC

This email by the numbers

Counted from the email itself. Medians are across the whole archive.

Length: 255 words; median 165 words across the archive
Links: 5; median 8 links across the archive
Images: 4; 3.4 MB · 0 with alt text
Width: 684 px; with mobile styles
Arrived: same day; median day 8 across the archive

Notes on this email

The email’s images total 3512 KB, far above the archive median of 137 KB.

What works

Lifecycle fit
The message was sent at hour 13 UTC on the day of signup (0 days after signup), earlier than the archive medians of 16 UTC and 2 days.
Call to action
The email contains no CTA button, whereas many emails include a primary CTA.

Where it is weaker

Subject & preheader
The subject line is 37 characters, longer than the archive median of 35.
Copy
The body contains 255 words, a reading grade of 7.4, and an average sentence length of 13.4 words, each higher than the archive medians of 170 words, 5.8, and 8.1 respectively.
Design & layout
The email includes 4 images with a combined weight of 3512 KB, both fewer and heavier than the archive medians of 8 images and 137 KB.

Reduce the total image weight to be closer to the archive median to improve load performance.

Drafted from counted facts by a language model, for Emre Elbeyoğlu, who is responsible for it. Written 31 August 2026. It describes only what this archive counted, and has no access to how the email performed.

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