How Lowe's turns seasonal chaos into a retention advantage

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Hi Emre,

Every spring, Lowe's hires roughly 30,000 seasonal associates—a payroll cost most retailers dread and few turn into an advantage.


Richard Lima, L&D leader at Lowe's, told us how his team flipped the script at ATD this year:



 

"It's very seasonal in nature, what that allows me to do is reduce our quick quits, right? Just by having real-time information, having associates feel empowered and ready to service a customer... time to proficiency will decrease. It's millions and millions of dollars when you really amplify that."





His team maps learning to the actual rhythms of the business, so associates get the right reinforcement right before it matters, instead of a one-time onboarding blast that fades. The result: fewer early exits, faster proficiency, and a data trail Rich uses to show operations leaders what's actually working—not just what training happened.





 











"It allows us to be more consultative and more of a true business partner," he said, "as opposed to just showing up and saying, what do you want us to do?"





That's the shift Axonify makes possible: turning L&D from a cost center into a measurable driver of retention and performance.

Your busiest season won't wait for slow training. See what Axonify can do for your frontline.
Let's talk <https://emails.axonify.com/ODgzLVBGUy03OTMAAAGkJhcrEiuxxAXIoknSSfNS5YXiThMXS4pYdgg4V179HyBxN4Uhj5byIr4zCsqGM-pWe4Y7GIQ=>

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9 September 2026 · 17:00 UTC