Editors
The people who keep this archive and stand behind the notes on it.
Emre Elbeyoğlu
CEO and Head of Growth, Popupsmart Inc
Founded Popupsmart in 2019 and runs this archive: subscribes to every product in it personally, and keeps what they send.
Berna Partal
Growth Marketing Specialist, Popupsmart Inc
Growth marketer at Popupsmart, working on conversion rate optimisation and SEO-driven content strategy, and writing on email marketing, lead generation and B2B landing pages.
Ece Sanan
Content Marketing Specialist, Popupsmart Inc
Content marketer at Popupsmart, writing since 2013, on popups, email list building and ecommerce conversion — and on writing that connects rather than fills a page.
Mert Özeren
Customer Success Specialist, Popupsmart Inc
Works with Popupsmart customers on campaigns that convert, and writes from what those conversations and the campaign data actually show.
Notes on individual emails are drafted by a language model from figures counted out of the email itself, and published under the name of the editor accountable for them. They never claim to know how an email performed: this archive holds no open, click or conversion data.