The three-line business case for Applitools

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Hi Emre,

If you've decided Applitools is a fit for your team, there's one thing left. Getting sign-off. That usually means walking a director or a VP through what this actually does for the business, in numbers they care about.

Here's the shape of the conversation most teams end up having.

Time saved. Look at how many hours your team currently spends on test maintenance in a sprint. Cutting that by half is realistic for teams that lean into Autonomous, and it's the number leadership cares about first. Multiply by loaded engineering cost and it's a real budget line.

Bugs caught earlier. Every UI issue that reaches staging costs about ten times what it costs to catch in a PR check. Every one that reaches production costs about a hundred times. If Eyes catches even a handful of PR-stage bugs per month that would otherwise slip, that's the ROI conversation in one line.

Coverage that would be impossible otherwise. Manually maintaining cross-browser, cross-device coverage doesn't scale linearly with headcount. Visual AI does. Ask yourself: is there testing your team isn't doing right now because it's not worth the maintenance cost? That's the coverage this unlocks, without asking for more headcount.

Find out more on accelerating test creation and coverage >> <https://marketingemail.applitools.com/NTkzLUFEUC0yNDkAAAGkpVUadD7nqe43xY5IDzWbsMAFlbzr-NFwtlI0WUAhaxbT2tc_mV9U8NK6ZK3hPJy3oI93Xf8=>

If you want it filled in with your team's actual numbers instead of placeholders, reply <https://marketingemail.applitools.com/NTkzLUFEUC0yNDkAAAGkpVUadHnxOtmBX7USAEPzyuOetJS23Iun8mnlnxkHqorMC98m-nKjThSOXsKD-hX2tkdUQHs=> with your current maintenance hours per sprint and we'll send back a version with those numbers dropped in. 

Happy testing,
The Applitools Team


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4 October 2026 · 10:00 UTC