How Shmoody hit $2M ARR with 60 paywall tests

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One experiment alone added $80K in revenue

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Hey Emre,

The mood & habit tracker app Shmoody (https://d2vwN-04.na1.hubspotlinks.com/Ctc/5F+113/d2vwN-04/VWLjKV7mJHlzW1lbjSw3s61DTW8BHpjy5WTLdjN5LPbT23pyd0W7Y8-PT6lZ3kqW7cpkbG2Q2gXBW7ssGy26lfr26W734Z9D3Rq5b2W7BvSjW3-CXJ4W5nn6-M1XqhvMW8QbJnV3WDJfSW8G9Tj52bv_xfW5lfrv47--SMPW24GHZy1sHt5-W2VdJP41QM-TTW3B7gBL9czljPW10xSdZ1s6MVJW6q-6d-8DLxB2W2jzPDz3LG_HRW5GnHMB2HDWvQW7Yz4s16WP643W8hcCXr39_Yz8VJnVyH8H9TdLW89bTk15kSN_sW2c9cKy7dnzVVW7zl8M-7FSf-rW64RP3X4bZGnZW3d7q6K1GS857W2X_Pdb5-3XsSW67j88M4QSzgPW5GsYkh4Nrbk8f8VjHzR04 ) scaled to $2M ARR with one principle: keep testing.

Shmoody app (https://d2vwN-04.na1.hubspotlinks.com/Ctc/5F+113/d2vwN-04/VWLjKV7mJHlzW1lbjSw3s61DTW8BHpjy5WTLdjN5LPbT23pyd0W7Y8-PT6lZ3kqW7cpkbG2Q2gXBW7ssGy26lfr26W734Z9D3Rq5b2W7BvSjW3-CXJ4W5nn6-M1XqhvMW8QbJnV3WDJfSW8G9Tj52bv_xfW5lfrv47--SMPW24GHZy1sHt5-W2VdJP41QM-TTW3B7gBL9czljPW10xSdZ1s6MVJW6q-6d-8DLxB2W2jzPDz3LG_HRW5GnHMB2HDWvQW7Yz4s16WP643W8hcCXr39_Yz8VJnVyH8H9TdLW89bTk15kSN_sW2c9cKy7dnzVVW7zl8M-7FSf-rW64RP3X4bZGnZW3d7q6K1GS857W2X_Pdb5-3XsSW67j88M4QSzgPW5GsYkh4Nrbk8f8VjHzR04 )

Over time they ran 60+ paywall experiments. Some didn’t work. But the ones that did paid off big.

👉 One experiment offered a lifetime plan only after users rejected two paywalls. That single change added $80K from users who would’ve churned forever.

Start my first test
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The lesson is simple:

You don’t need a big team or giant ad budget to grow.

You need speed, experiments, and the mindset that every “no” can still become a “yes.”

Cheers,

The Adapty team

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Accession

nse/adapty/2026-11-02/5886

From

Adapty Team · hello@adapty.io

Sent

2 November 2026 · 09:00 UTC