What the heck is a landing page?

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<https://unbounce.com/product/landing-pages/?utm_medium=email&utm_source=pardot&utm_campaign=general-2023&X8zT2LpQrS=93AF108EBC75A30BF6B61217483BAEFF>
Hey Emre,
 

Marketers are always lookin’ to squeeze more conversions out of their campaigns. It’s like a never-ending race—and the finish line keeps moving. So why do we keep sending visitors to our websites?

There’s a much, much better place to send our campaign traffic: landing pages<https://unbounce.com/product/landing-pages/?utm_medium=email&utm_source=pardot&utm_campaign=general-2023&X8zT2LpQrS=93AF108EBC75A30BF6B61217483BAEFF>.


By creating dedicated landing pages for your campaigns, you can get more people to take action. These pages provide a clearer path to conversion than your website, increasing the chance your visitors fill out your contact form, sign up for your service, or buy your product.
Learn how landing pages get more conversions
<https://unbounce.com/product/landing-pages/?utm_medium=email&utm_source=pardot&utm_campaign=general-2023&X8zT2LpQrS=93AF108EBC75A30BF6B61217483BAEFF>Unlike your website, landing pages have zero distractions, so visitors are always being driven towards your call to action.
Landing pages can be totally customized to match each marketing campaign, providing visitors with a more consistent, compelling experience.Because they usually have higher conversion rates than your website, landing pages get the best return on your ad spend.<https://www.youtube.com/watch?v=nQ2f79bi_QE&X8zT2LpQrS=93AF108EBC75A30BF6B61217483BAEFF>
Start getting the most out of your marketing campaigns. Learn why landing pages crush your website's conversion rates<https://unbounce.com/product/landing-pages/?utm_medium=email&utm_source=pardot&utm_campaign=general-2023&X8zT2LpQrS=93AF108EBC75A30BF6B61217483BAEFF>.
Danielle Torrie
 

Senior Manager, Content Marketing
Unbounce
Copyright © 2026 Unbounce, All rights reserved.


Unbounce 400-401, West Georgia Street. Vancouver, BC, V6B 5A1


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Danielle from Unbounce · hello@unbounce.com

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31 August 2026 · 15:00 UTC