Add your tracking code (it takes two minutes)

JavaScript snippet, Tag Manager, or data import? Pick your path in two minutes.

Product: Matomo
Sent from: matomo.org
Sent: 2 September 2026
Notes: Notes on this email ↓

Onboarding

No dark-mode styles — this email renders the same in a dark client.

JavaScript snippet, Tag Manager, or data import? Pick your path in two minutes.

( https://matomo.org/?mtm_campaign=email-sequence&mtm_kwd=onboarding&mtm_source=sequence&mtm_medium=email&mtm_content=onboarding&mtm_group=sequence )

Hi ,

Your account is ready. The next step is to add your tracking code. It takes two minutes, and you do not need to configure anything else to see your first data.

********************************************************************
*Start with the easiest method* *: Add the JavaScript tracking code*
********************************************************************

This is the quickest way to get started.
*Where to find the tracking code:* Log in to your Matomo instance ( https://newslettersearchengine.matomo.cloud/ ) and go to Administration > Websites > Tracking Code. The JavaScript snippet is ready to copy.
*Where to place it:* Add the snippet just before the closing </head> tag on every page. If you use a CMS (WordPress, Shopify, Joomla, etc.), see our integration guides ( https://matomo.org/integrate/ ).
→ JavaScript tracking guide ( https://matomo.org/guide/tracking-data/javascript-tracking/?mtm_campaign=email-sequence&mtm_kwd=not-tracking&mtm_source=sequence&mtm_medium=email&mtm_content=not-tracking&mtm_group=sequence )

*****************************************
*Other setup options, if you need them* :
*****************************************

*Option 1: Use Matomo Tag Manager (for more control)*
A container-based approach that lets you manage all your tracking tags (including third-party ones) from one interface. Best if you use multiple tracking scripts or want more control over when and how tags fire.
→ Getting started with Tag Manager ( https://matomo.org/guide/tag-manager/getting-started-with-tag-manager/?mtm_campaign=email-sequence&mtm_kwd=not-tracking&mtm_source=sequence&mtm_medium=email&mtm_content=not-tracking&mtm_group=sequence )

*Option 2: Use a plugin or integration*
If your site runs on WordPress, Shopify, Wix, or another platform, there's likely a ready-made integration. Find yours and connect Matomo without touching any code.
→ See all integrations ( https://matomo.org/integrate/?mtm_campaign=email-sequence&mtm_kwd=not-tracking&mtm_source=sequence&mtm_medium=email&mtm_content=not-tracking&mtm_group=sequence )

*Option 3: Import historical data (optional)*
If you are moving from Google Analytics or GA4, you need to import past data *before* adding your new tracking code so your reports do not start from zero.
→ Import Google Analytics data ( https://matomo.org/guide/installation-maintenance/import-google-analytics/?mtm_campaign=email-sequence&mtm_kwd=not-tracking&mtm_source=sequence&mtm_medium=email&mtm_content=not-tracking&mtm_group=sequence )
→ Migrate from GA4 to Matomo ( https://matomo.org/faq/how-to/migrate-from-google-analytics-4-to-matomo/?mtm_campaign=email-sequence&mtm_kwd=not-tracking&mtm_source=sequence&mtm_medium=email&mtm_content=not-tracking&mtm_group=sequence )
If you'd rather start fresh, skip this step entirely. Your new data will begin flowing as soon as tracking is live.

Not sure which one fits? The JavaScript tracking code is the fastest way to get started. You can always add Tag Manager later. Or you can read our guide for Choosing your tracking method ( https://matomo.org/faq/tag-manager/choosing-your-tracking-method-matomo-tag-manager-or-matomo-js/?mtm_campaign=email-sequence&mtm_kwd=not-tracking&mtm_source=sequence&mtm_medium=email&mtm_content=not-tracking&mtm_group=sequence ).

Start tracking now ( https://newslettersearchengine.matomo.cloud/ )

Our getting started guide ( https://matomo.org/guide/getting-started/getting-started/?mtm_campaign=email-sequence&mtm_kwd=not-tracking&mtm_source=sequence&mtm_medium=email&mtm_content=not-tracking&mtm_group=sequence ) walks you through every step, and there's a two-minute video ( https://matomo.org/faq/videos/video-how-to-install-matomo-analytics-using-cloud-hosted/?mtm_campaign=email-sequence&mtm_kwd=not-tracking&mtm_source=sequence&mtm_medium=email&mtm_content=not-tracking&mtm_group=sequence ) if you prefer to watch.

*How to check it works?*
After adding the code, visit the website and then check the Real-time report in Matomo (Dashboard > Visitors > Real-time). If you see your visit appear, tracking is live.
→ Real-time reports ( https://matomo.org/guide/reports/real-time-reports/?mtm_campaign=email-sequence&mtm_kwd=not-tracking&mtm_source=sequence&mtm_medium=email&mtm_content=not-tracking&mtm_group=sequence )

*Not the person who installs tracking?*
No problem. Tomorrow we'll send you everything your developer or IT team needs to install tracking in minutes. You can forward it directly.

*Need a hand deciding?*
Contact us ( support@matomo.cloud?subject=&body= ) and tell us what you use (WordPress, Shopify, Webflow, custom site). We will point you to the right steps.

Happy Analytics,
Alex & the Matomo Team

*PS:* Your account stays ready for you. No rush, but the sooner tracking is live, the sooner your data starts building up.

Need help? Contact Support ( support@matomo.cloud?subject=&body= ) or Book a call with our Support team ( https://calendly.com/d/ctwd-7w6-t94/15-minute-meeting ).

Alex from Matomo

7 Waterloo Quay PO625 , Wellington ,  6140

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Accession: nse/matomo/2026-09-02/359
From: Alex from Matomo · noreply@matomo.org
Sent: 2 September 2026 · 21:00 UTC

This email by the numbers

Counted from the email itself. Medians are across the whole archive.

Length: 490 words; median 165 words across the archive
Links: 15; 3 buttons detected
Images: 1; 82 KB · 0 with alt text
Width: 600 px; with mobile styles
Arrived: day 1; median day 8 across the archive

Notes on this email

The email contains 490 words, far exceeding the archive median of 170.

What works

Copy
The average sentence length is 10.4 words, greater than the archive median of 8.1.
Design & layout
The total links are 15, more than the archive median of 13.
Call to action
The buttons detected are 3, higher than the archive median of 1.
Call to action
The primary button appears at 64 percent into the email, earlier than the archive median of 74.

Where it is weaker

Subject & preheader
The subject length is 45 characters, longer than the archive median of 35.
Copy
The body word count is 490, far above the archive median of 170.
Copy
The reading grade is 6.2, higher than the archive median of 5.8.

Trim the body copy to lower the word count toward the archive median.

Drafted from counted facts by a language model, for Mert Özeren, who is responsible for it. Written 2 September 2026. It describes only what this archive counted, and has no access to how the email performed.

Something wrong with these notes?