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See where users are dropping off—and how to fix issues with Lucky Orange and Shopify Checkout Events.

Hi there,

															Let's talk about your checkout flow. It's where all your marketing, product and promotion efforts come together in order (and revenue).

															But sometimes you're unsure what your reporting is telling you and why orders are up or down. Lucky Orange helps you see what’s working and where opportunities are slipping using Shopify Checkout Events

http://go.pardot.com/e/858473/edium-email-utm-campaign-trial/3n6yv6/1288713150/h/Ieu2z6fA9v6heRb5UG1RvkpA4wLqyf20v7LZ2YYA2bU
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															For all Shopify merchants, we bring Checkout Extensibility Events into Lucky Orange to help you see inside checkout performance. And for Shopify Plus brands, we give you visual tracking of your checkout page so you can make even deeper optimization moves.

															Here are a few places to start: 

															1. Follow the “Checkout Started” Event

															If heatmaps show lots of clicks on unexpected areas of the page after “Checkout Started,” it could mean your design or messaging needs better clarity to guide users.

															2. Monitor “Payment Info Submitted”

															Filter session recordings for this event to find patterns in where users abandon before completing payment. You’ll see whether confusion with forms or a lack of payment options is causing drop-offs.

															3. Link Checkout Insights to Product

															Pages Filter sessions by the “Cart Item Added” event to watch how shoppers interact on product pages before adding to cart. Look for hesitation on images, descriptions, or availability messaging to optimize for faster decisions.

															What's happening in your checkout process? Use Lucky Orange to find out, make some quick fixes and get more orders today.

															👉 Log in to Your Account

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Need help getting started?

															👉 Book a 15-minute onboarding call

http://go.pardot.com/e/858473/g-15-minutes-new-month-2025-06/3n6yvd/1288713150/h/Ieu2z6fA9v6heRb5UG1RvkpA4wLqyf20v7LZ2YYA2bU
															✉️ Email us at support@luckyorange.com

mailto:support@luckyorange.com?subject=Lucky%20Orange%20Support

															💬Schedule time for billing, account or enterprise pricing support

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															Happy optimizing,

															The Lucky Orange Team

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Accession

nse/luckyorange/2026-10-07/3433

From

Lucky Orange · hello@luckyorange.com

Sent

7 October 2026 · 16:00 UTC