Create an email that will actually get read 👀 - Newsletter Text Content
Campaign Monitor has some great tips for those creating an editorial newsletter that will actually get read, rather than get deleted without even being opened. Here’s our take on the article:
The most important thing to keep in mind when creating a newsletter is that people need to actually open it for it to have any effect. That means it needs to be personal; it shouldn’t look like an automated spam message. It should be something you would want to click on if you got the email yourself.