Retention is a culture problem.

Dark-mode styles present, but they keep this email light.

Coder CRO on why retention starts on day one.

Attio ( https://attio.com/?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+9&utm_medium=email_action&utm_source=customer.io )

( https://atlas.attio.com/?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+9&utm_medium=email_action&utm_source=customer.io )

Closing the first deal is the easy part. The customer liked the demo, trusted the founder, wanted in early. That tells you almost nothing about whether you've actually built something worth keeping.

Josh Epstein, CRO at Coder, has a rule: if you're not already planning for the expansion before the first deal closes, you're not planning to win. At Coder he drove 5x revenue growth in 20 months, and his view is that retention isn't a post-sales problem. It's the culture you build on day one. In GTM Atlas ( https://atlas.attio.com/retention-is-a-culture-problem?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+9&utm_medium=email_action&utm_source=customer.io ), Josh explains exactly how he thinks about this.

Attio's email and calendar sync means every customer touchpoint is captured automatically, so nothing falls through the cracks between the sale and the renewal. Log back in and see what's new.

Start your free trial ( https://www.attio.com/go/welcome?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+9&utm_medium=email_action&utm_source=customer.io )

© 2026 Attio Ltd. All rights reserved.
2nd Floor, 42 Saint John's Square, London, EC1M 4EA

X ( https://x.com/attio?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+9&utm_medium=email_action&utm_source=customer.io )
LinkedIn ( https://linkedin.com/company/attio?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+9&utm_medium=email_action&utm_source=customer.io )

This was sent to b-attio-vw9yiv@mail.newslettersearchengine.com ( b-attio-vw9yiv@mail.newslettersearchengine.com?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+9&utm_medium=email_action&utm_source=customer.io ). You are receiving this because you subscribed to Account Education.

Unsubscribe ( https://track.customer.io/manage_subscription_preferences/dgS79QgLANDJGc_JGQGhdr212Zp5u9aYRXZTdnc= )

•

Changelog ( https://attio.com/changelog?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+9&utm_medium=email_action&utm_source=customer.io )

•

Help ( https://attio.com/help?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+9&utm_medium=email_action&utm_source=customer.io )

•

Attio Community ( https://www.attio.community/feed?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+9&utm_medium=email_action&utm_source=customer.io )

•

Privacy policy ( https://attio.com/legal/privacy?utm_campaign=Scaled-nurture-ongoing&utm_content=Atlas+Drip+9&utm_medium=email_action&utm_source=customer.io )

Accession

nse/attio/2026-10-26/5003

From

Attio · hello@mail.attio.com

Sent

26 October 2026 · 05:00 UTC