(Marketing Breakdown) How Glossier Became a $1.2 Billion Company 💄
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Glossier’s ascent to billion-dollar beauty empire all began with a side hustle beauty blog.
Today, they’re one of the most successful D2C beauty brands in the world, with a $1.2 billion valuation.
How did the Glossier team do it?
We’ve studied their marketing strategy in depth and boiled it down into 5 lessons you can use for your own brand.
Let’s get right into it! 👇