How Shapeways increased their click-through rates by 525% - Newsletter Text Content
How Shapeways Increased Their Click-Through Rates by 525%
Founded in 2007, Shapeways is a New York-based “leader in advanced additive manufacturing solutions,” which is a fancy way of saying they’re great at 3D printing. They serve businesses of all sizes across a multitude of industries, enabling those businesses to take their ideas all the way from inception to post-production to fulfillment.
When you’re an industry leader, growth is a part of the journey. But for Shapeways, figuring out their target audience had become too much of a manual process.
“In order to target the right audience, we need to know when this person signed up and if they've uploaded a model or not,” Louise Lau, Shapeways Performance Marketing Manager, says. “And to do that precisely, we pull our own data to determine a target audience. It would not be feasible to run this on a daily basis to send our customers.”
They needed a way to automate it. And since they’d been using Mailchimp from day one for all their email marketing needs, it only made sense to start taking better advantage of our all-in-one Marketing Platform and the Zapier integration.
Learn how Shapeways used tags and tag-based automations to send their email engagement through the roof.