5 Lessons You Can Learn from Dollar Shave Club's Marketing Strategy 🚀
OptiMonk Newsletter Content
Launched in 2012, Dollar Shave Club’s subscription razor service quickly disrupted the men’s grooming products industry.
Their innovative launch video, strong content marketing campaigns, and direct-to-consumer business model enabled Dollar Shave Club to capture a large market share in just a few years.
They were so successful that Unilever bought the company in a billion-dollar cash acquisition.
But how did it all happen?
We’ve studied their marketing game plan and boiled it down into 5 lessons you can use for your own brand.
Let’s get right into it! 👇