Newsletter Subject
5 Lessons You Can Learn from Dollar Shave Club's Marketing Strategy 🚀
OptiMonk Newsletter Content
Hey Emre,
Launched in 2012, Dollar Shave Club’s subscription razor service quickly disrupted the men’s grooming products industry.
Their innovative launch video, strong content marketing campaigns, and direct-to-consumer business model enabled Dollar Shave Club to capture a large market share in just a few years.
They were so successful that Unilever bought the company in a billion-dollar cash acquisition.
But how did it all happen?
We’ve studied their marketing game plan and boiled it down into 5 lessons you can use for your own brand.
Let’s get right into it! 👇
