should have sent this to you sooner

No dark-mode styles — this email renders the same in a dark client.

79% made me think of you

I have a confession.

Sometimes I get so caught up in trying to send an email to just the right audience that I end up leaving out a whole bunch of people who might benefit from it (people like you, for instance).

This exact thing happened a few weeks ago with our Click Expectation Report ( https://bitly.com/blog/click-expectation-report/?utm_campaign=261008_Warmup2_E7_ClickReport_All&utm_medium=email_action&utm_source=customer-io ).

We talked to over 1,500 people to find out what makes them want to click a link, and why so many drop off AFTER clicking.

Did you know that 79% of people leave after clicking simply because the link sent them to a generic homepage instead of the product they clicked for?

And yet: 1 in 3 link creators admit that’s where their own links usually land.

That’s the number that made me realize: anyone who shares links should be reading this report.

And that’s why I’m sending it to you now.

See what makes a link worth clicking ( https://bitly.com/blog/click-expectation-report/?utm_campaign=261008_Warmup2_E7_ClickReport_All&utm_medium=email_action&utm_source=customer-io )

- Devin

P.S. That link lets you access the entire report 100% for free (and you don't even have to enter your email!). Just a little something to say thanks for using Bitly.

Devin

Bitly team member

Bitly logo ( https://www.bitly.com?utm_campaign=261008_Warmup2_E7_ClickReport_All&utm_medium=email_action&utm_source=customer-io )

let's make a link ( https://app.bitly.com/default/links/create?utm_campaign=261008_Warmup2_E7_ClickReport_All&utm_medium=email_action&utm_source=customer-io )

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nse/bitly/2026-10-23/4907

From

Devin at Bitly · hello@c.bitly.com

Sent

23 October 2026 · 19:00 UTC