👋 New insights from Kim Ridgewell - Newsletter Text Content
Issue No 4 • Dec ‘19
It's that time of year when your inbox is packed full with promo codes and early sales emails, but this isn't one of them. Instead, I'd like to take some time to send festive holiday wishes your way, and share new insights from Kim Ridgewell, CD at One Twenty Three West, along with fresh design inspiration that caught my eye 👀
Though, perhaps the most important thing is the adorable cat chasing the Christmas pudding, he's my spirit animal 😸
Have a great Christmas and I'll be speaking to you in the new year! 🎄
This month we had the pleasure of speaking with Kim Ridgewell about agency-client relationships, and how the role of the agency has changed.
Partnerships are now more project-based | 00:55
“The client should be engaged in the brief, and part of the strategic insight. When we're aligned, it's then our task to carry out the creative interpretation.”
— Kim Ridgewell
Agencies are focusing on the strategic vision | 02:30
Reviewing creative work with stakeholders | 02:45
Some projects that caught our eye this month...
A series of animations and videos for the Spotify Premium 2019 campaign on the ability of music to help shape and change our feelings.
View project →
Brand new video upload
You can now drag & drop multiple video assets onto a board so you can share, discuss and review them side-by-side, all in the one place 🎉
GOT SOMETHING TO SAY?
We're always looking for creative leaders to participate in our Insights interview series, so whether you’re leading a team of two or running a global agency, get in touch!