Communication trends of 2020 - Newsletter Text Content
A Look Back at Writing in 2020
The past year has changed so much about our lives, including how we communicate with each other. Finding new ways to connect led to some shifts in the way Grammarly users wrote. Read on to discover some of the overall communication trends of 2020.
In 2020, Grammarly users paid more attention to the wording and tone they used.
As we navigated a year when everything felt fraught, they put extra effort into not only what they said but also how they said it.
Optimistic and informative tones took on an inverse relationship in March, as COVID-19 cases began to rise in the US and Europe.
Grammarly users writing to inform expressed less optimism than they had previously.
In the fall, Grammarly users shifted in a more casual direction. Formal writing decreased 91% compared to January.
We did, however, observe a couple of spikes in formality over the course of the year — one in late May and early June during the height of the Black Lives Matter protests, and another in late August and early September.
The uncertainty of 2020 touched so many parts of our lives, and writing was no exception.
By October, Grammarly users’ writing sounded 43% less confident than it had in January.
These insights were taken from aggregate data from Grammarly’s product between January 1, 2020, and November 15, 2020. All data were collected and analyzed in aggregate and did not contain details about individual Grammarly users.
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